Analyze and evaluate different approaches to the development of digital platform.

Task
The task consists of writing a 2000- 2500 critical essay (it should consist of your own analysis and interpretation of the text) about a case study company. We expect you to have critical thinking skills and depth of thought to fully develop your case study report. This individual assignment requires you the deliverables stated below:
You must critically assess the relevant issues that you can recognize in regard to the company’s digital strategies.
You are required to perform all tasks that have been covered in the class. As such,
o For part 2 of your assignment, you must present the digital platform business model for the sampled company and explain the advantages and disadvantages of the model, you must present your alternative suggestion for the digital platform business model and discuss your reasons. According to what we discussed in class, the eCRM of the sampled company must be presented in the report. Also, you must discuss how the sampled company’s communication strategies via social networks (you must present golden rules and red flags). Then based on your analysis submit alternative digital business strategies for the sampled company.
Contextual information about the sampled company must be presented.
The report must have a table of contents
You should submit your report in pdf format

Formalities:
2000- 2500 words
Cover, Table of Contents, References, and Appendix are excluded from the total word count.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:
Outcome 1: Learn how to create a digital business model and strategies.
Outcome 2: Understand how can use and adapt technology to run and improve the digital business.
Outcome 3: Analyze and evaluate different approaches to the development of digital platform.