analyze, in detail, the business strategy of a chosen organization in the form of an individual report.

SUMMATIVE ASSIGNMENT
This module is assessed through a summative coursework assignment to be
completed individually. Students are tasked with identifying a strategic issue that can potentially impact one or more of the firm’s business strategies. Following the formative assessment, the summative objective is to utilize the various lenses, tools, concepts, and theories explained throughout the module to provide a sophisticated critique of the firm’s manner of engaging within a particular competitive market and/or strategic activity. Remember that strategic analyses serve a crucial purpose in companies in determining the business strategy’s appropriateness for the future. Bear this in mind while writing a strategic analysis report and ensure that the report concludes with strategic recommendations and insights for the chosen company.
Students are required to analyze, in detail, the business strategy of a chosen
organization in the form of an individual report. This summative assessment will require students to think critically, analyze, evaluate, and apply concepts and theories taught during the module. Students should apply their research skills in finding information and use the initiative to develop insights into the business strategy adopted by a given organization. Students should be capable of providing a thorough reflection on the implications of their findings to the firm and any future strategic objectives.
Students are reminded that they are expected to assess the strategic complexities and conditions needed to achieve, maintain, sustain, or develop a competitive advantage within the selected business segment and the strategic issue the firm is facing. Students must select appropriate tools to justify analyses and display a critical appreciation for the tools employed. Students must display evidence of their ability to link practical observations with theoretical arguments found within the academic debates. Students must also be able to justify recommendations based on the analyses provided and the academic literature. Students will be assessed based on their arguments’ elegance and their ability to link observations with recommended solutions to the identified strategic issue.