Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation.

Write a 1,200- to 1,400-word paper on UBER and include the following:

Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation. ( (1) defining the problem, (2) developing the options, (3) determining the direction, (4) selecting the best solution, and (5) executing)
Evaluate where the organization excels in design thinking.
Detail where the organization needs improvement.
Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your paper consistent with APA guidelines.