Are companies genuinely interested in marketing sustainable products or is this just a marketing strategy that is popular today.

(Minimum of 400 words, with at least two citations)
Part 1: Are companies genuinely interested in marketing sustainable products or is this just a marketing strategy that is popular today. Do you think “green fatigue” has set in? If so, what should companies now do?
Part 2: Give an example of a major abuse of advertising via social media from your own observations and experiences. How do you feel about this as a consumer?