Assume that your client (from question 2) would like to run a PPC search campaign on Google.

Assume that your client (from question 2) would like to run a PPC search campaign on Google. The client asked you to choose any ONE of his products (or services) listed on their website (*), and to:

a) Recommend the keywords for only ONE ad group (i.e. ad group #1) for the chosen product. Make sure to explain your rationale and support your recommendations based on your keyword research. Choose about 5-7 phrases for ad group #1.