Define communication. How does it play a crucial role in marketing and business?
Answer the following questions
From the textbook Chapter 1
1.Define communication. How does it play a crucial role in marketing and business?
2.Define integrated marketing communications (IMC).
3.Identify and describe the four ways consumers can interact with multiple media formats.
From the textbook Chapter 2
1.How does brand image help customers? How does it help the specific company?
2.What is a brand logo? What are the characteristics of an effective corporate logo?
3.What are the characteristics of a strong and effective brand name?
What does Keller mean when he claims that work is intended for both “cultivation” and for “service?”
CHRISTIAN WORLDVIEW IN STRATEGIC HR AND EMPLOYMENT LAW
ASSIGNMENT INSTRUCTIONS
Write a 6 page paper that applies, reflects, and synthesizes the following questions:
1. What does Keller mean when he claims that work is intended for both “cultivation” and
for “service?” Why are both purposes critical for us to consider as Christian business
practitioners and academics? Especially relative to HR?
2. Hardy provides a quote from the Apocrypha (Ecclesiaticus or Sirach 38:34, NOT
canonized as part of the protestant Bible) as introductory to his book, and the title of his
book is pulled directly from this quote. How does this quote, along with Genesis 1:27-28
from the protestant Bible, provoke Christian worldview thinking regarding HR as a key
focus for any business organization?
3. Analyze and assess 2 or 3 differences between a traditional/administrative view of HR
and a contemporary/strategic view of HR. How does Christian worldview thinking apply
here?
4. Delineate 3 or 4 key ways that Equal Employment Opportunity and Labor/Union
Management statutes (Valentine chapters 3 and 15) inform HR practice. How does
Christian worldview illumines both the inherent “righteousness” and the pragmatic.
“necessity” of EEO and labor/Union Management statutes?
Required Sources
You must use the course texts as well as articles from scholarly and practitioner journals. Be sure
to use the current APA format, and include in-text citations for the following sources:
At least 2 citations from Valentine (2020).
At least 2 citations from Hardy (1990).
At least 2 citations from Keller (2012).
At least 2 citations from related scholarly journals (e.g. Human Resource Development
Quarterly, Human Resource Development Review, Human Resource Management
Journal, Journal of Applied Psychology, Journal of Strategic Human Resource
Management, Journal of Biblical Integration in Business, Christian Scholars Review),
At least 1 citation from a related trade/practitioner publication (e.g. Harvard Business
Review, HR Magazine, T&D Magazine, Business Week, Wall Street Journal).
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Write an 8-10 page report with references, (use APA formatting style) that provides a history of the country’s cyber espionage and/or information warfare, and discusses the motivation behind the acts.
Final Paper
There are two options for this paper, pick one.
Cyber Terrorism (option 1)
Chose a terrorist organization listed below and write an 8-10 page report with references, (use
APA formatting style) that profiles how the terrorist organization has used the internet to further
their agenda and promote their ideology. If the terrorist organization has used the internet to
conducted cyber terrorism provide a review of such attacks and the ramifications of the attack.
The paper should not only be a history of activities by the terrorism organization. Rather, you
should include insight into how these activities effect the larger topic of cyber security, and what
you see looking forward such as possible attacks and how the organization will adapt their use of
technology. Don’t be afraid to make bold predictions but be sure you support your predictions.
If you would like to write about an organization not listed below, please email your suggestion
for prior approval.
Islamic State of Iraq and Syria (ISIS)
Al Qaeda
Boko Haram
Ansar al-Shari’a
Haqqani Network
Irish Republican Army
KKK
Aryan Nations
Black Liberation Army
Earth Liberation Front (ELF)
Animal Liberation Front (ALF)
Revolutionary Armed Forces of Colombia
(FARC)
Palestine Liberation Front (PLF)
Liberation Tigers of Tamil Eelam (Tamil
Guerrillas)
Hizballah
HAMAS
Abu Sayyaf Group
Syrian Electronic Army
Cyber Espionage and Information Warfare (option 2)
Chose a country listed below and research the country’s history and use of information warfare
and cyber espionage. Write an 8-10 page report with references, (use APA formatting style) that
provides a history of the country’s cyber espionage and/or information warfare, and discusses the
motivation behind the acts. The paper should not only be a history of activities by the country.
Rather, you should include insight into how these activities effect the larger topic of cyber
security, and what you see looking forward such as possible attacks and how the country will
adapt their use of technology. Don’t be afraid to make bold predictions but be sure you support
your predictions. Conclude the report with an assessment of future activity and possible targets
for the country’s future cyber espionage and information warfare activities. If you would like to
write about a country not listed below, please email your suggestion for prior approval.
United States China Russia
Iran Israel North Korea
Vietnam Pakistan Syria
Georgia Estonia Ukraine
France United Kingdom Germany
Brazil Australia Japan
*An excellent resource for Nation State Activity is Fireye’s Advanced Persistent Threat Groups
https://www.fireeye.com/current-threats/apt-groups.htmlhttps://www.fireeye.com/current-threats/apt-groups.html
How will you implement your marketing plan for your personal brand?
Deliverable Length: 4–6 pages (not including cover page and resource page
One of the first marketing plans you will develop will be to market your personal brand. A personal brand is how you want to be seen. It will reflect your personality, your skills, and your experiences to tell the story of YOU. As with branding in business, your personal brand will differentiate you from others. Developing your own personal brand strategy will allow you to control how others see you.
Read this article to better understand how to begin building your own personal brand: The Ultimate Guide to Creating a Personal Brand in 2022
Using what you have learned, use the following questions to guide your writing:
- Explain the goals of your personal brand.
- What is your mission or vision?
- Who is your target audience and why?
- How will you implement your marketing plan for your personal brand?
Please use the MKTG630_U5_IP_Template to complete this assignment.
write a 4-page paper on the classic Theodore Levitt 1960 paper called Marketing Myopia.
MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONS
You will write a 4-page paper on the classic Theodore Levitt 1960 paper called
Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers
from marketing myopia when a company views marketing strictly from the standpoint of selling
a specific product rather than from the standpoint of fulfilling customer needs. This course is
customer-centric. This assignment supports your thinking as you prepare your seminar paper on
market disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation is
doing new things.”
4 scholarly authored references are required, including the Marketing Myopia article.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
how can you use the strategies for effective communication to manage and/or avoid conflict.
500 words, no less than 3 references. Explaining how can you use the strategies for effective communication to manage and/or avoid conflict. see attachement for mor information
Do you believe the right to counsel is a meaningful one, given the interpretation it has received by the Supreme Court?
500 words… 2 references
Effective Assistance of Counsel
Question: Do you believe the right to counsel is a meaningful one, given the interpretation it has received by the Supreme Court? Is the definition of “effective assistance of counsel” too restrictive? Why or Why not? Use relevant case law to support your position.
Discuss, in detail, two of those rights and explain why they are crucial to ensuring a fair trial.
500 WORDS…2 REFERENCES
Rights at Trial
As you’ve learned throughout this course, defendants receive numerous rights during a criminal trial. Discuss, in detail, two of those rights and explain why they are crucial to ensuring a fair trial.
What was the Founders’ original purpose for the Electoral College?
The Electoral College and the dominance of the 2 major political parties are controversial aspects of the U.S. electoral system.
Respond to the following in a minimum of 175 words:
- What was the Founders’ original purpose for the Electoral College?
- How has the purpose or role of the Electoral College changed from its origination to today? Provide at least 1 specific example to support your position.
- Should the United States consider changing the 2-party (i.e., Democratic and Republican) political system? Use the information you have learned in this course to support your answer.
What constraints do the partial key and the identifying relationship of the weak entity type specify in this diagram?
Discussion 1 (Chapter 3):
Consider the ER diagram shown in Figure 3.22 for part of a BANK database (also below for reference). Each bank can have multiple branches, and each branch can have multiple accounts and loans.
(a) List the strong (nonweak) entity types in the ER diagram.
(b) Is there a weak entity type? If so, give its name, its partial key, and its identifying relationship.
(c) What constraints do the partial key and the identifying relationship of the weak entity type specify in this diagram?
(d) List the names of all relationship types, and specify the (min,max) constraint on each participation of an entity type in a relationship type. Justify your choices.
(e) provide two discussion questions about relationship types
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