discuss what you believe should be the top 2 healthcare policy concerns for lawmakers and healthcare leaders in your local area relative to the COVID-19 pandemic.
For this Discussion Board, please complete the following:
As a new healthcare leader you have been tasked with developing policy for local lawmakers, politicians, and business owners with regard to the Centers for Disease Control and Prevention (CDC) guidelines for COVID-19. For this discussion, you will Explore the Covid Data Tracker and the Covid-19 Policy Tracker for a better understanding of what your local policymakers are doing relative to national infection/virus rates and policy recommendations.
Focus your discussion on the following:
- Based on the data related to infection rate trends (past/current) in your area, and the current policy recommendations at the state/local level, discuss what you believe should be the top 2 healthcare policy concerns for lawmakers and healthcare leaders in your local area relative to the COVID-19 pandemic.
- If state/local recommendations/policies differ from the CDC policy recommendations related to the Covid-19 Pandemic guidelines (e.g. mask guidelines, quarantine, vaccination requirements in the workplace, etc.) describe what steps you would take and what data you would use to convince local lawmakers to change the polices in the community.
What was freedom like for African Americans during Reconstruction?
What was freedom like for African Americans during Reconstruction? Was it true freedom? Why or why not?
Briefly summarize the main messaging and steps for execution of your proposed social-change-focused marketing campaign.
Assignment: Marketing Strategy for Good—Part 3
For this Assignment, you will continue to take on the role of a marketing professional to develop a persuasive marketing strategy for good. Your goal is to help society while being cognizant of the organization’s mission and goals. Your task is to continue designing a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company’s mission and goals. You will continue using the same company you selected in Week 6 for this week’s Assignment.
With those thoughts in mind, continue constructing your marketing campaign design document with the following sections, being sure to incorporate appropriate examples, where applicable, as well as citations for relevant academic sources from the classroom, the Walden Library, and/or other appropriate scholarly sources to support your work.
Note: In Weeks 6 and 7, you submitted Parts 1 and 2. This week, you will incorporate any revisions to those two parts and will develop and submit your final document that includes Part 3.
To prepare for this Assignment: (Nike)
Return to the Module 3 Assignment Template you utilized in Weeks 6 and 7. With the research and readings from Weeks 6–8 in mind, incorporate any feedback, as needed, into your report as you complete Part 3.
Submit your completed design document, including the addition of Part 3, as follows:
Part 3: Marketing Strategy Execution for Change (approximately 4 pages)
Based on the identified needs of the target market, sub-groups, and any additional stakeholders, brainstorm a minimum of four ideas for the marketing campaign. Remember that the point of brainstorming is to generate new and creative ideas. Do not spend your time evaluating the ideas or determining their feasibility in terms of costs, resources, time constraints, etc. You will do that next. Simply record the results of your brainstorming session as a section of your design document.
After generating your list of ideas, identify the one you feel is most appropriate for the organization given its positive social change goal. Then do the following:
Briefly summarize the main messaging and steps for execution of your proposed social-change-focused marketing campaign.
Summarize what steps the organization can take to increase the chances of smooth execution of the proposed marketing campaign, including strategic considerations related to the following:
Resources (time, money, personnel, acquisition of materials, technologies, etc.)
Implications for the different stakeholders (i.e., consider multiple perspectives)
Possible risks requiring mitigation (i.e., might there be any potentially negative impact of the organization engaging in this marketing strategy for good?)
Finally, to conclude your campaign design document, synthesize how this marketing campaign will promote diversity and inclusion while influencing positive social change, and provide specific details to support your thoughts.
As part of your synthesis, provide a compelling and persuasive summary of why this campaign is important for the company’s brand/reputation and how the company will benefit from it.
Discuss the benefits and disadvantages of a facility using supplemental and floating staff.
Discussion 3
Discuss the benefits and disadvantages of a facility using supplemental and floating staff. Would this vary depending on specific units? Why? (Respond to all three parts)
Be sure to apply concepts from the readings and research. You must cite (with reference) at least one source: your textbook, scholarly resources, or ATI textbook (no blogs, Wiki, or other school of nursing website) in current APA Style.
Identify the qualities that you feel are most important in an authentic leader.
Choose one of the prompts below:
What causes nursing to be a stressful occupation? What are some examples you have observed in the clinical areas? How do you see other staff nurses reacting to stress? How do nurses support each other?
Identify the qualities that you feel are most important in an authentic leader. Think about your experience when you were a leader and identify which of the qualities you were able to display.
This is shared only with your instructor. Minimum 250 words.
No title page needed
One full page typed and double spaced is equivalent to 250 words (your minimum required)
References and citations should be scholarly, peer-reviewed (no blogs, WIKI, or other school of nursing website) written in Current APA Style
Identify two to three issues with regard to management functions that will arise during operation and how you as an administrator would handle these issues.
Instructions
Review the article “Developing a Mission Statement.” Then create a mission statement for a sport program you would like to develop. It can be part of a larger organization or a stand-alone program. Write a brief description of what your program entails. Identify two to three issues with regard to management functions that will arise during operation and how you as an administrator would handle these issues.
For additional details, please refer to the Short Paper/Case Study Rubric PDF document.
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 2–4 pages (graduate courses).
What is a core competency, and what are the core competency areas for healthcare human resources?
What is the JCAHO and what does it do? Describe the four broad processes used to achieve the goals of the HR function as stated by the JCAHO. What are the sources of evidence for JCAHO’s HR standards?
Describe at least 3 of the processes used to ensure that consumers of healthcare in the U.S. receive their care from a provider who is competent and safe.
What is a core competency, and what are the core competency areas for healthcare human resources? What questions should be addressed during an internal assessment of positions? Discuss the six key inputs to a healthcare HR strategic plan.
compare one simple test for resolving ethical dilemmas and discuss in your second part of your Memo how it might assist you in your current or future work life.
1. Think about your school or work life, and use an experience that one of the defined ethical theories would assist you in either solving or supporting an ethical issue you experienced. Be sure to name and define the theory you choose, and state how it assists you with this experience.
2. Using your assigned reading, compare one simple test for resolving ethical dilemmas and discuss in your second part of your Memo how it might assist you in your current or future work life.
Determine two reasons why health care leaders need to become culturally competent and inclusive.
Introduction and Scenario
“Diversity,” “cultural awareness,” and “culturally competent care” are terms used regularly in today’s world. Cultural differences are a factor in management and are often a factor in resolving or creating issues.
Address the “Patient Aligned Care Teams” case study on page 64 of your New Leadership for Today’s Health Care Professional: Concepts and Cases textbook.
Article 2
Address the following in the newsletter:
Summarize the case study.
Determine two reasons why health care leaders need to become culturally competent and inclusive.
Assess the success of the diversity program presented in the “Patient Aligned Care Teams” case study.
Describe the techniques used to reduce resistance to change for each of the problems listed above.
Newsletter Introduction
In Weeks 1 through 4, you’ll produce a newsletter that covers the content discussed in each assignment. The purpose of the newsletter is to provide advice for health care leaders on how to apply the skills and concepts to similar scenarios that arise in the workplace. For each part of the assignment,
Create an article that addresses each prompt.
Frame your articles as if you are writing to leaders in your organization.
Review the Writing Center resource Considering Audience (Links to an external site.) for information on how to do this.
You can create a newsletter using a tool or your choosing, such as Canvas, or use the Newsletter Template Download Newsletter Template.
You can also add images or figures that are formatted according to APA Style as outlined in the Writing Center’s resource Table, Images, and Appendices (Links to an external site.).
You can find images from the websites: Unsplash (Links to an external site.) and Pexels (Links to an external site.).
These websites provide free images without attribution or commercial or non-commercial licenses. However, it is important to follow all copyright laws. You can find information on these laws by visiting the webpages Copyright Basics (Links to an external site.) and What is Copyright? (Links to an external site.)
For the assignment, you must use a minimum of three to four scholarly or credible sources that are formatted according to APA Style as outlined in the Writing Center. You can learn more by reviewing the resources Formatting Your References List (Links to an external site.) and APA: Citing Within Your Paper (Links to an external site.).
Part 1 – Introduction and Scenario
The focus of this assignment is to identify and analyze leadership practices at an imaginary health system. You are an essential member of the management team involved in the scenario described below:
Lake View Hospital is a 25-bed critical access hospital located in rural Minnesota. Lake View’s director of primary care and specialty services, and the president, who also serves as CEO, identified a need to restructure their physician and advanced practice provider (APP) coverage model to improve physician and APP recruitment (providers), to ensure provider retention, and to better serve their patients and the community. Changes related to health care reform, a survey of patients’ expectations of services, and the expectations of new providers looking to practice in a rural setting all factored into their decision to explore the need to make significant changes in their delivery models. Several complex challenges were identified early on and were discussed with their provider partners. They engaged in brainstorming, scenario planning, and other productive conversations on what changes they should work toward and why they should try to make them. All these changes happened during a relatively short period of time and after a long period of providing services at the status quo.
Summary of Changes Implemented include the following:
Provider contracts and recruitment. They restructured their provider contracts across the medical clinic to align with the organization’s strategic plan and to better serve their patients. The goal was to be transparent with the providers and create standard contract models for current providers and for the providers they were working hard to recruit. These changes were achieved through collaboration between administrators, consisting of Lake View’s president and CEO, director of primary care and specialty services, director of finance, and their team of eight providers at the time. They also modified their provider recruitment strategy to take more ownership of the process internally at Lake View, and to connect with more providers across the state to share what they were working on at Lake View. They had many challenges to work through with their current providers to maintain internal equity, and to respect current employment terms, past agreements, and compliance requirements.
Physician call obligations. Prior to this recent restructuring, Lake View’s physicians covered hospital call 24-7 and 365 days on a rotating basis. This was taking a toll on their long-term physicians after decades of covering this obligation and was seen as a burden by the newer physicians who were beginning their careers and starting their families. New physicians who were being recruited by Lake View also saw this call obligation as a negative to joining Lake View’s practice in contrast to some of the outpatient-only practices available in the region. The administration team and physician team again worked collaboratively on how to best solve this dilemma during internal team meetings and offsite retreats, and they discussed the issue with individuals. Their goal was to eliminate overnight hospital call, but still ensure the appropriate call coverage to operate and grow the inpatient services that their patients were requesting. They evaluated and considered many different creative and innovative coverage models (e.g., hospitalist program, telemedicine, contracts, etc.) before all deciding on their current call coverage model. They had to work closely with their emergency department physicians throughout the process to ensure success with their newly agreed upon model. They decided on a model in which the primary care physicians cover calls from 7:00 a.m. to 6:00 p.m. seven days a week, and the emergency department (ED) physicians cover the ED and inpatient unit from 6:00 p.m. to 7:00 a.m. They implemented a successful communication and handoff process from the ED physician to the primary care physician to ensure seamless patient care and quality. The change was identified as a significant factor in successfully recruiting two high-quality and sought-after physicians looking to sign with an organization in the Lake View region.
Article 1
For the scenario above,
Summarize the case study, including describing the leadership practices Lake View used to promote innovation.
Describe the techniques used to reduce resistance to change for each of the problems listed above.
Measure lessons learned by Lake View and propose a valid conclusion.
