Project plan | English homework help

 Instructions
Goal: The goal of this assignment is to choose a topic and create a research plan that will contribute to the Week 7 Final Project. 
Description: 
In the Week 1 and Week 2 Lessons, we have read about two steps of the BIG6 model: task definition and information seeking strategies (CO1 & 2). As you consider the Week 7 Final Project, you will complete a project plan to help you focus your energies and generate ideas to help you be successful academically. To complete the Week 3 Assignment: Project Plan, you have to complete Parts I and II. 
Part I:Click on the Assignment tab to review the instructions for the Week 7 Final Project. After you understand what is required in Week 7, write one or two sentences per bullet point (there are additional questions and points to help you flesh out your ideas): 

Topic:

Choose a topic that is realistic and one that you want to learn more about.
The topic might be a career field you want to go into or something else that deeply interests you.

Scope and value:

What is the scope of the topic and your research?
What value does it bring to your life? To your professional life? 

Communication medium:

How are you going to communicate your project?
How will you make your presentation different and unique? 

Critical thinking questions:

Pose different questions that will help you with your research and investigate your topic in more depth. 
Post critical questions that will push you to improve. 

Part II:Part II is a reflective paragraph that represents your critical thinking process when thinking about possible sources and your research. You are NOT looking for specific sources now. Consider the best possible sources as presented in the week 2 Lesson. What type of sources will work best for your research? How can you support your project plan with credible, current, reliable, accurate, and relevant information?
Once you complete Parts I and II, please submit the WORD document. 
***Choose a topic***
***Communication medium will be Power Point***
***Example below***

Abnormal behavior week 10 final project

To prepare:

Select a disorder from the DSM-5 that you have explored in this course but have not written about extensively.
Search the Walden Library and/or the internet for at least 8 peer-reviewed articles related to the disorder that you have selected. Note: You are required to include 8–10 citations in your presentation based on your research.
Review this week’s Learning Resources addressing how to use PowerPoint and how to create narrated PowerPoint presentations.
Use the PowerPoint presentation template found in this week’s Learning Resources to create your presentation.
Even though you are providing narration for your PowerPoint presentation, please also write detailed speaker notes for each slide to complement the slide content. Speaker notes should be clear, in-depth, and function as augmentation to the slide material. Note: Your speaker notes should be written with sufficient depth to allow someone else to deliver the presentation. Make sure the PowerPoint presentation reflects graduate-level writing and presentation standards, with professional looking graphics and appropriate fonts, formatting, and spacing.

The Assignment (13–15 slides, not including title and reference slides, plus speaker notes and 4–5 minutes of corresponding narration)
Your narrated presentation should include:

Title (1 slide)
Content (13–15 slides)

A description of the disorder that you selected and its DSM-5 criteria.
A description of the commonly occurring conditions of the disorder.
An analysis of the similarities and differences between the DSM-5 and ICD-11 criteria for the disorder.
A description of the causes of the disorder.
A description of the possible interventions to address the disorder.
A description of the potential consequences of the disorder.
An explanation of the forensic psychology implications of the disorder.
An explanation of the possible legal and ethical implications for the disorder.
An explanation of the possible implications of the disorder on the entire family system as well as community system.
An explanation of the multicultural considerations for trauma informed care for the disorder (e.g., refugee trauma, gender, LGBTQ+, autism spectrum disorders, etc.)
A description of how you might use the information you presented and its potential applications to your future professional practice.

References (1–2 slides)

Respond to autumn | Criminal homework help

Good morning fellow classmates and Dr. B,
     I feel sentencing reforms should not be enacted because the system should not let everyone off easy. I believe deterrence is a better route than lightening sentences for offenders. I do understand the idea behind it, which is to reduce the number of incarcerated people. However, it won’t help individuals learn from their actions. It’d become less punishment for them and, in some circumstances, a slap on the wrist. Which would then allow more individuals to go further into crime sprees.
     I understand many individuals are choosing to commit crimes every day, however if the sentencing reforms should be enacted most of the criminals will get away with many charges. For example, the bail reform, there are many reoffending criminals that continue to commit crimes and they’re continuously released because of the bail reform. That is until they commit a high offense crime, or they don’t pay their fines. It’s a reoccurring cycle with the bail reform. I understand the incarceration rates are extremely high but most of them are doing a minimum sentence and getting out. There aren’t learning from their mistakes with the bail reform and the sentencing reform should not be enacted.
     “The bill reduces from 25 to 15 years the enhanced mandatory minimum prison term for a defendant who uses a firearm in a crime of violence or drug offense after a prior conviction for such offense. A court may apply the reductions retroactively, after considering certain factors” (Congress, 2015). How is that ok? How is it that if the person uses a firearm in a crime of violence or drug offense after a prior conviction, they shouldn’t be required to serve jail time? Or if someone commits murder? They should be required to serve prison time.
     Yes, people make mistakes, and for some it happens at the wrong place and at the wrong time, but everyone should be required to take responsibility for their actions, even if it means they must be incarcerated. You made the mistake; therefore you have to deal with the consequences for your actions. Like the saying, you’ve made your bed now you lie in it. We shouldn’t be able to drive under the influence of alcohol or substances and cause an accident and get out of it Scott free when it involves another person(s) life. That’s not how the system should work at all. The person should be held responsible if the individual(s) life in the other vehicle was taken because someone made the mistake of getting behind the wheel after being under the influence of alcohol or drug substances. 
Best to you in health and safety,
Autumn Michelle Scott
In response to your peers, consider how well they justified their positions, making use of available resources. Consider the following questions in your responses to posts:

Did they support their position convincingly with appropriate resources?
Which of their points make the most sense to you, even if you made a case for the opposing viewpoint?

Economy Tax and Regulations Cut vs Tax and Regulations Pile Summary

Read the following two statements taken from a Forbes article in December 31, 2013.Statement 1: “there is a certain crowd in Washington who, for the last few decades, have said, let’s respond to this economic challenge with the same old tune. The market will take care of everything, they tell us. If we just cut more regulations and cut more taxes – especially for the wealthy – our economy will grow stronger. Sure, they say, there will be winners and losers. But if the winners do really well, then jobs and prosperity will eventually trickle down to everybody else. And, they argue, even if prosperity doesn’t trickle down, well, that’s the price of liberty.”Statement 2: “there is a certain crowd in Washington who, for the last few decades, have said, let’s respond to this economic challenge with the same old tune. The government will take care of everything, they tell us. If we just pile on even more regulations and raise taxes – especially on the wealthy – our economy will grow stronger. Sure, they say, there will be winners and losers. But if the losers are protected by more social programs and a higher minimum wage, if there is more Quantitative Easing by the Fed., then jobs and prosperity will eventually trickle up to everybody else. And, they argue, even if prosperity doesn’t trickle up, well, that’s the price of a social safety net.”These statements are based upon the US economy and different, well-known, economic governmental philosophies implemented frequently. These are very BIG economic statements which means these statements refer to many different aspects of macroeconomic government policy. During this course, we have already discuss some some portions of these theories and will eventually discuss other portions of these theories.1. Which philosophy do you agree with? Why? Narrow down your thoughts to one aspect of these macroeconomic policies, i.e taxes (more or less), government spending, government welfare spending, monetary growth, effects of government regulation, etc.2. Find at least one journal article that either agrees with or disagrees with the philosophy that you have chosen in #1. 3. Find a popular press article that argues the opposite4. Summarize your journal article as it refutes your popular press article. This summary should be in terminology that could be understood by your fictional high school senior. 

Week 3- decision making. | Nursing homework help

Case Study
Mr. K is a 43-year-old male who has been admitted to the coronary care unit after experiencing a myocardial infarction which led to a cardiac arrest. Mr. K has maintained a healthy and active lifestyle since his myocardial infarction three years ago. Prior to his admission, Mr. K was at home running on his treadmill as part of his morning routine. His wife, Mrs. K, heard a loud noise and ran downstairs to find Mr. K lying prone on the treadmill with a head injury and no pulse. Mrs. K called 9-1-1. Cardiopulmonary resuscitation (CPR) was not initiated until paramedics arrived, and it was approximately 45?min until Mr. K had a return of spontaneous circulation. Mr. K was intubated at home and then brought into hospital where he was seen immediately by the cardiac team, which included an advanced practice nurse (APN). The APN’s role was to gather information about what might have led to Mr. K’s event and to consider the current goals of care. Given the estimated downtime (time without adequate blood circulation), the APN acknowledges that Mr. K would most likely suffer from severe anoxic brain injury, and his prognosis would be poor.
Although nothing had been confirmed by the physician, the APN recognizes that there is a strong possibility that she will need to support Mrs. K through the withdrawal of care for her husband. After considering this, the APN became overwhelmed with emotion as she thinks about her own spouse who is the same age as Mr. K. In addition, the APN also experienced profound frustration as to why Mrs. K did not initiate CPR for her husband. As the team continues to aggressively work on Mr. K, the APN will be Mrs. K’s initial point of contact and will work closely with her to meet the overall goals of care for Mr. K.
Discussion: 
a. Choose three types of decision-making models that will assist the APN in providing care to Mr. K and Mrs. K. Compare and contrast the three chosen models making sure to discuss key aspects of these models and the benefits and limitations of these models in addressing the above situation. 
b. Describe the rationale for choosing the decision-making models to apply to the case study scenario. 
c. What do you feel is best decision-making model to use for APN? Provide a rationale. 
Please be sure to adhere to the following when posting your weekly discussions:
  As a reminder, all discussion posts must be minimum 250 words, references must be cited in APA format 7th Edition, and must include minimum of 2 scholarly resources published within the past 5-7 years. 

Read description (group counseling) week 2 response

Respond to all 4 students discussion 100 word minimum
Due Sunday JULY 9, 2023
Must Read: 
**Please write response as a direct response to the classmate. Please don’t write the response addressing the student as a third person. Correct way to response…… 
***Example: Hi James I agree with you and so on….. 
****Example: Please DO NOT say According to Ashley. Because we’re supposed to respond directly to the student.
*****PLEASE RESPOND IN DEPTH
Week 2 – Discussion: Boundaries
Response 1- Jamie
Which one specific ethics code, addressing boundaries, do you feel is important to be included in the standards? Why?
 In ACA standards for school counselors section A. 15. Technical and Digital Citizenship it states, “Understand challenges with confidentiality when using email and establish protocols and boundaries for responding to emails “(ACA.org, 2022). This is an important code on boundaries because it talks about confidentiality with students, but also the importance of boundaries. Now a days with technology students have easier access to students through email or messaging through google classroom sites. There have been many stories of teacher/student relationships that blur these boundaries and waver on an unethical line. It is important as a counselor when reaching out to students through emails and responding that we keep it very professional, share any responses of student’s that may be inappropriate to admin, and keep student confidentiality unless the message shows harm and serious problems that need to be mandated and reported. Social media is another great example of setting boundaries. Social media allows counselors to humanize the profession, educate others about mental health and even connect people with the resources and services they need. According to counseling today, “counselors have an opportunity to use social media platforms to offset misinformation and educate others on mental health” (Counseling Today, 2022). School counseling is a specialization in which a gap is bridged between students and their families to help facilitate student achievement, improve behaviors and attendance, and help students with social and emotional regulations. Through tools such as social media counselors can help advocate for student’s and keep parents informed. Social media needs to be supported by multiple people such as counselor, admin, and a teacher to have more eyes on what’s being posted, how people and responding, and when comments or questions come in, giving appropriate responses, boundaries for successful use without crossing lines, forming inappropriate relationships and have multiple eyes on content and problems that could arise. Having support systems is important.
References:
RESPONSE 2- CLAUDIA
Which one specific ethics code, addressing boundaries, do you feel is important to be included in the standards? Why?
In ASCA’s Ethical Standards for School Counselors (American School Counselor Association, 2022), one specific ethics code that stands out as important and that should be included in the standards is code B.2: Responsibilities to the School. This ethics code covers the various responsibilities of school counselors in their roles as leaders and facilitators within, and outside, the school environment. Various points from the code will be examined below: 
School counselors develop and maintain professional relationships and systems of communication with faculty, staff and administrators to support students (American School Counselor Association, 2022). This point highlights the specific responsibility that school counselors have in collaborating with stakeholders to produce best outcomes for social/emotional, academic and career readiness of students. Through collaborative relationships with stakeholders in the school community, school counselors can gain a better understanding of the needs and challenges of students, align their counseling efforts appropriately, and provide data-driven lessons and support. 
Another important aspect of B.2 is through advocacy. School counselors exercise leadership to create systemic change to create a safe and supportive environment and equitable outcomes for all students (American School Counselor Association, 2022). 
Counselors advocate for counseling programs that are free of non-school-counseling assignments, as has been identified by “The ASCA National Model: A Framework for School Counseling Programs.”  The ASCA framework ensures that school counselors are practicing in their professional role of providing support services to students in the areas of academic, career, and social/emotional wellness. 
School counselors maintain confidentiality and “inform appropriate officials, in accordance with federal and state law and school and district policy, of conditions that may be potentially disruptive or damaging to the school’s mission, personnel and property, while honoring the confidentiality between students and school counselors to the extent possible (American School Counselor Association, 2022) . 
While all the codes are essential to an effective counseling program, and serve to guide counselors in their practice, I believe that code B.2 sufficiently covers all the leadership, advocacy and confidentiality aspects of a school counselor. B.2 addresses the importance of developing professional relationships, delivering comprehensive programs, advocating for equitable policies, creating a safe and inclusive school environment, and adherence to ethical research practices. 
References
American School Counselor Association. (2022). ASCA Ethical Standards for School Counselors – American School Counselor Association (ASCA). Www.schoolcounselor.org. https://www.schoolcounselor.org/About-School-Counseling/Ethical-Responsibilities/ASCA-Ethical-Standards-for-School-Counselors-(1)
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Week 2 – Discussion: Hope & Altruism
RESPONSE 4- ASHLEY
Were interrelationships within school organization and the community reviewed?
Yalom shares the interrelationship between group therapy and healing for those struggling with alcohol abuse as it drastically influences change in them. People who grapple with this matter often feel overwhelmed, isolated, and lack control, and the group setting helps individuals overcome these emotions, among many others. Point number 8 reiterates the importance of the interrelationship between combatting substance abuse and interacting with others by stating, “Interpersonal learning teaches clients how to develop supportive interpersonal relationships. (2015)” Working with others with the same struggle allows individuals to support one another by processing the issue together and finding solace in knowing they are not alone and can work towards their goals together. As they witness change occurring in others, their hope is restored, encouraging them for their healing. Although these articles focus on therapy, this same concept can be applied to the school setting, allowing students to engage in community and heal substance abuse through group counseling.
Identify how the various stakeholders engaged in school, family, and community partnerships.
Yalom shares how the group helps participants engage in school, family, and community partnerships. For instance, the group helps individuals improve their ability to relate to one another and gain confidence through healthy relationships. This interaction will translate to students’ relationships at school, family, and community. Depending on their family dynamic, this may be their first introduction to healthy relationships, which may change their life trajectory by allowing them to feel seen, heard, understood, and accepted. Once students embrace the group, they may no longer desire to isolate themselves and may be encouraged to develop a healthier lifestyle.
        Yalom also mentions how the group is cathartic and can lead participants to release pent-up emotions due to the supportive environment, which will also help them as they interact within their school community. In the schools, the counselors can ask students to participate in a mindfulness activity, improving students’ attention to their tasks and growing compassion for themselves and others. One example at my site is Mindful Monday, where the counselor records herself leading students through a mindfulness activity, which teachers project for all nine hundred students, encouraging them to practice deep breathing in times of stress.
Reference
Good Therapy (2015, July 8). Irvin Yalom. Retrieved July 3, 2023, from https://www.goodtherapy.org/Links to an external site.
Next Step Therapy (1, January 1). Yalom’s Therapeutic Factors. Retrieved July 3, 2023, from https://nextsteptherapy.ie/
RESPONSE 4- Stacey
Were interrelationships within the school organization and the community reviewed? If so, how?
In this week’s readings, I gained new knowledge on Yrvin Yalom’s eleven therapeutic factors in group therapy. The first factor discussed is an installation of Hope, which emerges when clients feel hope due to others struggling through similar struggles in their life and seeing change happening amongst them. The interrelationships that I gathered through readings are the members as a community and as individuals, the families supporting the members in this group, the facilitator, and the therapist/counselor. All of these interrelationships are important and should be valued because it takes all of them to make this therapy group work. The group allows members to feel that they are not alone and makes them feel that their struggle is not unique and they feel supported because of it. This gives people the confidence to make changes in their life. As counselors, I believe it is important that when we form groups we make sure everyone feels that they belong, are supported, remove any feeling of solitude, and make sure that everyone feels cared for. As a facilitator of a group, having these interrelationships with everyone is key and it is very important to have that engagement with all members of the group, not singling people out, and acknowledging that they made it to the group is so essential.
Identify how the various stakeholders engaged in school, family, and community partnerships.
In group therapy, there are various stakeholders including the facilitator, the members, and even the staff helping if any. In a school setting, there are also many stakeholders such as the students, the parents, the admin team, the counselors, and other members who work in the school system.  Group therapy allows clients to help one another by providing feedback and this helps as it allows for the community to share experiences and be celebrated or encouraged, this is also possible within a school setting. The stakeholders in a group setting feel valued by sharing their success and this is when self-esteem is emerged. Another way that counselors can help in this group setting is by being sensitive to the members, and by being self-aware of their own behavior because members start to imitate behavior and they are also watching for other members’ behaviors who are being successful with their struggles. As future counselors, we must always remember that we are leaders in our school community and we are always being watched and imitated. We also are going to be leaders of groups we form and we need to support our members and encourage and be able to always celebrate wins no matter how small or how big they may be. 

Caltex Australia Case Study

Research Project Part 1This project is closely aligned with the Course Outcomes and Finance Program Objectives.  Completion of this project can be used as part of a portfolio to show potential employers the student is skilled at performing company valuations and financial statement analysis and can be included on the student’s resume.Ratio AnalysisOBJECTIVEYou are to assume you have been recently hired by The Company and have been assigned to a team that reports to the CEO of THE COMPANY (SELECTED BY INSTRUCTOR). The head of your team is the CFO who is concerned about THE COMPANY’s current financial performance and comparison against major competitors in the industry and the impact that may have on the firm’s stock price. The CFO would like your team to provide insights that will help them to project future financial performance. Specifically, the primary question to answer is: will THE COMPANY be financially viable over the next two to three years, and which steps should be done to improve its financial stability?THE COMPANY that is to be analyzed for this project is to be a company selected by instructor.Alternatively, you can request approval of another publicly traded company. This request must be submitted before the end of the first week of the course. The request must includeidentification of the company by ticker symbol and namea reasonable and appropriate explanation of why you want to examine the alternative companythe source of the analyst’s report that will be used in the analysis (which must be submitted to me)acknowledgement by you that all of the specific elements of the assignment (see below) will be prepared by you and included in the final research project reportSUGGESTED WEBSITESwww.morningstar.com – To find the information for your company you need to type the stock symbol in the Quotes window to get into the company’s page.www.nyse.com – Click on Data, then click on Stocks (under Quotes), and type the name of the company or the stock symbol in the window “Keyword or symbol” to get into the company’s page.www.nasdaq.com – To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.Company’s websitesYOUR SPECIFIC ASSIGNMENTUsing the information from the websites the students will develop evaluation of the financial performance for THE COMPANY (SELECTED BY INSTRUCTOR). (The evaluation portion will total 85% of the assignment grade)  -1—Background and Industry (one short paragraph). -2— Common size analysis (15% of the project grade). You can find the common size financial statements for the company for the last 3-5 years on www.morningstar.com. Type the stock symbol in the Quotes window to get into the company’s page. Scroll down and click on All Financial Data. Switch View from “$” to “%”.Create a table that contains the most significant common size financial performance results for the last 3-5 years for THE COMPANY and for the last year for the major competitor. Present the table with this information in your report.Write about 1-2 pages of the analysis of the financial conditions, its stability, and trends.-3— Trend analysis (15% of the project grade)Analyze the financial trends over 5 years of Revenue, net income, and any other of the most significantfinancial performance results of your choice. To present your findings, you will use the table(s) and/or graphs. You can use the bar graphs provided by www.morningstar.com. Or create your own ones.Write about 1-2 pages of the report of the results that you received. What important information does this analysis provide?-4— Financial ratio analysis. (20% of the project grade)In this part of the project you will complete ratio analysis of THE COMPANY. Please remember that you are the financial analyst of THE COMPANY and should prepare the report to be read by the chairman (CEO) of THE COMPANY. The ratio analysis should be completed from the point of view of THE COMPANY’s the management.The chairman of THE COMPANY is especially concerned about the following groups of ratios:Liquidity (current ratio, quick ratio, and net working capital-to-sales ratio)Operating performance ratio (Days of Sales in Inventory, Days of Sales in Receivables), turnoversProfitability ratios (Gross Profit Margin, Operating Profit Margin, Net Profit Margin)Return on Investment ratios: (Basic Earning Power ratio, ROA, ROE)You can find financial ratios for the company for the last 3-5 years in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.a) Present the ratios as the table(s) in your project. Create graphs for some ratios on your choice over three years to show trends.b) Write 2 pages (or more) of analysis of the ratio results that you found. In your analysis you should answer the following questions:How liquid is the company?Is management generating a substantial profit on the company’s assets?If the management of the company would like to improve the company’s financial performance, what should the management of THE COMPANY do?-5- Evaluate Return on Equity for the company for the last three years using the DuPont analysis. (15% of the project grade).Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last three years for your company. You also may use debt/equity ratio in your analysis. Present the ratios as the table(s) in your project.Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last year for its major peer competitor. You also may use debt/equity ratio of peer competitor in your analysis. Present the ratios as the table(s) in your project.Has the company’s ROE changed over the last three years? What was the main factor that influenced this change?Compare the ratios of you company to the peer competitor. If the management of the company would like to improve their return on equity, what should the management of the company do? Write about 1 page of analysis to answer the questions (c) and (d).6- Develop a specific recommendation, with supporting rationale, as to whether the assigned company’s recent trends and results in financial performance is of sufficient financial strength, will THE COMPANY be financially sustainable over the next two to three years, and which steps should be done to improve its financial stability? (about 1 page) (15% of the project grade).-7- Reflection – the student should write a paragraph in their own words reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace. (5% of the project grade)

Purpose of corrections: punishment, or rehabilitation? | CRJ 410 – Corrections | Strayer University

To successfully complete this, you will need to:

Refer to:

An Overview of the First Step Act. (https://www.bop.gov/inmates/fsa/overview.jsp)

This resource provides a thumbnail description of 2018’s First Step Act. This Act’s purpose is to: improve criminal justice outcomes, reduce the size of the Federal prison population, and to create mechanisms to maintain public safety.

The First Step Act of 2018: An Overview [PDF]. (attached)

This resource provides a more detailed overview of the First Step Act’s effect on inmates and their families.

 
The United States has experienced a corrections explosion over the past 40 years, despite a decrease in serious crime during this same period. Consider statistics such as these. Since 1980, the:

Number of people on probation has increased by nearly 300%.
Prison population has increased by more than 400%.
Federal imprisonment rate has increased 500% (Schmalleger, 2021).

Even though we are in the midst of a period of mass incarceration in the United States, we know that incarceration doesn’t work. Consider this quote from the video, Psychology, Criminality, and Incarceration in America: “Prisons don’t work. People do not get corrected in today’s prisons. Convicts come out worse than when they went in and are even a greater threat to society than before” (Lary, 2010). The Bureau of Justice Statistics has evidence supporting this sentiment. The 2018 Update on Prisoner Recidivism states an estimated:

68% of released prisoners were arrested within 3 years.
79% within 6 years.
83% within 9 years (Bureau of Justice Statistics, 2018).

 
Instructions
After reviewing the resources provided in the overview, you are to write a 2–3 pages in which you:

Distinguish among the four functions of corrections: retribution, deterrence, incapacitation, and rehabilitation.

Be sure to illustrate the distinctions with current and/or historical examples.

Summarize the arguments for and criticisms of each of the four corrections functions.
Explain the current state of each of the four corrections functions in the United States.
Select a minimum of three corrections improvements included in the Psychology, Criminality, and Incarceration in America video that appear promising and explain why you think so.
Use three sources to support your writing.

Choose sources that are credible, relevant, and appropriate.
Cite each source listed on your source page at least one time within your assignment.

Marketing plan | mkt/574 | University of Phoenix

  
Strategic Marketing Plan
Part A: Environmental Analysis and SWOT Analysis 
(Due in Wk 2)
Company Description
Describe the company you are designing the plan for. Include: 
· Mission Statement
· Vision Statement
· Product line description
· Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing efforts. 
Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.
Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.
Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.
Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.
Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries
Social Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. 
Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. 
Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. 
SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. 
Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.
Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.
Opportunities
Assess the opportunities you see based on trends or environmental conditions.
Threats
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans. 
Strengths to Opportunities & Converting Weaknesses and Threats
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.
Marketing Objectives
Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.

Growth Rate Associated with Robert E. Lee’s Historic Home Discussion

Gen. Robert E. Lee’s Boyhood Home is for SaleThe historic Virginia home that Confederate Gen. Robert E. Lee grew up in hit the market (in April 2018) for $8.5 million. (Trapasso, C.)Robert E. Lee’s father Henry rented the home in 1812, according to The Washington Post. The family lived there for over 80 years, including Robert E. Lee from age five to when he went to West Point in 1825. He again visited five years after the Civil War ended, The Post reported. (Leayman, E.)The home’s other claim to fame is that President George Washington also dined and lodged there before the Lee family moved in. (Trapasso, C.)Built in 1795, the brick house was listed on the National Register of Historic Places in 1986. (Trapasso, C.)The home had been used as a residence until 1966. The Stonewall Jackson Memorial Foundation purchased the home and opened it to the public. Unable to make ends meet, the foundation sold the home in 2000 to Mark and Ann Kington for $2.5 million. (Trapasso, C.)The boyhood home of Robert E. Lee in Alexandria was listed on the market with a significant price drop. Previously priced at $8.5 million, the six bedroom is available for $6.2 million (March 2019). (Leayman, E.)ReferencesLeayman, E. (2019, March 26). Robert E. Lee Boyhood Home Listed for Reduced Price. Retrieved April 2, 2019, from Trapasso, C. (2018, April 3). Own Some Civil War-Era History: Gen. Robert E. Lee’s Boyhood Home is for Sale. Retrieved April 2, 2019, from In your initial response to the topic you have to answer all questions.You are expected to make your own contribution in a main topic as well as respond with value added comments to at least two of your classmates as well as to your instructor.