How have humanitarian organizations assisted Europe during the ongoing covid pandemic?

Must be structured:

• title
• cover page (with abstract and research statement)
• literature review (10 references)
• main objectives (research problem)
• specific objectives (research questions)
• originality of the research
• methodology
• calendar/timeframe / distribution of activities and milestones
• bibliography

Identify any issues that may arise within the organisation that may disrupt the effective leadership of the change initiative

Assignment Task – Proposal
The chief executive of your organisation has asked you to identify a potential change that will require
to be implemented within the next two years.
They wish you to produce a change proposal that will be considered by the senior executive team.
The change proposal should focus on a single issue. For example, this may help your organisation to;
develop a new product or service, to introduce a new technological solution, or maintain compliance
with new regulations that are to be introduced.
Your proposal should:
Approximate Weighting
LO
Both Identify and offer a rationale for the proposed change backed by appropriate supporting
evidence.
20 marks
1, 2, 3, 7
Identify any issues that may arise within the organisation that may disrupt the effective leadership of
the change initiative.
20 marks
1, 4, 7
Offer a range of alternative approaches to implement the change identifying the advantages and
disadvantages of each of the options considered.
20 marks
3, 4, 5, 7
1/6/2022 Writers Hub – Freelance Writing
https://www.writershub.org/writer/orders/826616#instructions 4/6
There should be a financial evaluation of the change proposal and this should look at the implications
for both revenue and capital budgets over a multi-year period and identify a range of possible
outcomes.
20 marks
3, 6, 7
Any barriers to successful implementation of the change should be identified and you should discuss
how these might be overcome.
20 marks
1, 2, 4, 6, 7
The weighting for each element is indicative as are the Learning Outcomes identified against each
section. However, students need to bear in mind that they need to meet all the Learning Outcomes of
the module to successfully pass the module and must therefore make sure that they give sufficient
weight and emphasis to each section to show that they have achieved this.
If you are unable to use your own organisation for this assignment you may use another organisation
with which you are familiar. You will need to let your module tutor know
what you are planning to do in advance of submitting the assessment and your assignment should
include a brief rationale for this change.
Where a student does not have direct access to an appropriate organisation then they may be permitted
by the module tutor to prepare a literature review on identifying and leading strategic change within
an organisation. A student may only select this option when they can demonstrate to the module
tutor’s satisfaction that they do not have access to an appropriate organisation.

Is the Intelligence Community (IC) properly organized under the Office of the Director of National Intelligence (DNI) to deter terrorism?

In this paper, address the following:
Use the following five measures used to evaluate the effectiveness of anti-terrorism policies:
Have attacks been stopped?
Have attacks been deterred?
Has the impact of attacks been reduced/mitigated?
Are the strategic systems more effective?
Are the strategic systems more efficient?
NOTE: Strategic systems are developed in response to critical issues that need to be addressed, such
as anti-terrorism policies.
Apply those measures to specific policies (e.g., Patriot Act). Provide examples and details.
Analyze and then evaluate the effectiveness of those policies. Are they working, based on the
measures you used? If not, why not?
Answer the following questions based on your analysis and evaluation:
Is the DHS properly organized to deter terrorism?
Is the Intelligence Community (IC) properly organized under the Office of the Director of National
Intelligence (DNI) to deter terrorism?
How effective, and efficient, are federal government terrorism deterrence polices?
This paper may be included as part of the Term Paper for this course.

Discuss the benefits and costs of public ownership of central banks by giving examples from central banks around the world for each of your arguments

Instructions:
1. Please answer all questions.
2. Answers should be typed in MS Word (.docx) if possible and submitted in PDF format. If this is not possible, pictures of handwriting will be accepted conditional on the picture being readable. If the picture is not clear and readable, your answer will be considered null and void.
3. Pay attention to the word limits in some of the questions or sub-questions.
4. Be precise in your answers and refer to all of the concepts needed to understand your answer.

Question 1
Using T-accounts, please record the following transactions.
a) M&B Bank PLC (“the bank”) is incorporated with equity capital of £10 million. [1 point]
b) The bank issues deposits to customers for £30 million. [1 point]
c) The bank issues bonds for £20 million. [1 point]
d) The bank must maintain 10% of assets in required reserves at all times. Please discuss the role of required reserves as a monetary policy tool by central banks. [5 points]
e) After setting aside the required reserves, the bank decides to invest the remaining amount of cash. The bank invests £10 million in a coupon bond issues by UK Treasury. What is left is loaned out. [1 point]
f) The coupon bond of point (e) pays a coupon of 5% per year, paid semi-annually. It has 3 years to maturity. If the current Yield-to-Maturity is 2.5% semi-annually, what is the price of the bond? [4 points]
g) A year later, the Bank of England is worried by rising inflation and announces its intention to raise interest rates. This announcement immediately sends the Yield-to-Maturity of bond in point (f) surging 200 basis points. Recalculate the price of the bond. [4 points]
h) What is the Holding Period Return recorded on the bond position over the past year? [1 point]
i) What is the Profit-and-Loss recorded on the bond position in Pound Sterling (£)? [1 point]
j) Record the result of point (g) in the T-accounts. [1 point]
k) If your result is a loss, please discuss if the bank has enough equity capital to support that loss. [5 points]
l) Please discuss the Basel Capital accords. Focus in particular on capital requirements and their calculation. [5 points]

Question 2
Use the supply and demand analysis of the market for reserves to visually illustrate and explain how the following scenarios may arise in equilibrium.
[Note: most marks will be awarded on the basis of a correct explanation of the economic intuition of each scenario.]
a) Central bank selling securities to banks increases the federal funds rate. [7 points]
b) Increase in discount rate lowers the amount of borrowed reserves. [7 points]
c) A decrease in reserve requirements leading to a decrease in the amount of reserves. [7 points]
d) The central bank introducing special interest rates (lower than usual) for commercial banks lowers the federal funds rate. [7 points]
e) A market panic leading to a deposit outflow from banks and increasing the federal funds rate. [7 points]

Question 3
a) Discuss the benefits and costs of public ownership of central banks by giving examples from central banks around the world for each of your arguments. [10 points]
[Word limit: 300 words]
b) Discuss what will happen to the value of the pound in the short run and in the long run if the Bank of England lowers interest rates to reduce unemployment [10 points]
[Word limit: 300 words]
c) Discuss the effects that COVID-19 may have had on the money multiplier. Give at least two examples of central bank policies around the world undertaken to mitigate such effects (give references to the appropriate media sources for your examples).

Discuss some of the empirical literature which identifies the determinants of spot and forward exchange parity.

Candidates should attempt ALL questions in Section A and Section B

This is individual work, carried out upholding the values of academic integrity.
Students are expected to spend 8hrs on this paper.
You should rely on your own knowledge when answering the questions. All assumptions and information needed for the questions are provided in this paper, DO NOT access the internet for help with your answer or to get additional information.
The answers should be typed in Microsoft Word, clearly stating which questions you are attempting.
Referencing is required.
The word limit is 2,000 words; this limit does not include equations and graphs.
Equations should be typed using Microsoft Word Equation Function.
Information on graphs: Graphs should be typed; however, clear pictures of hand drawn and pasted graphs will also be accepted.

SECTION A

There are 4 questions in this section. Attempt ALL questions. This section is worth 40 marks. Each question has 10 marks.

Question 1:
The five-factor asset pricing model of Fama and French (2015) is shown below:

R_it-R_Ft=a_i+b_i (R_Mt-R_Ft )+s_i SMB_t+h_i HML_t+〖r_i RMW_t+c〗_i CMA_t+e_it,

where R_it is the ordinary stock return of firm i at day t, R_Ft is the risk-free rate at day t and R_Mt-R_Ft is the market premium. The rest of the notation is defined in the original paper, which is available on Canvas (Topic 2) and online (https://doi.org/10.1016/j.jfineco.2014.10.010). Explain in detail how each of the four factors (SMB, HML, RMW and CMA) is constructed. What is the rationale for including these four new factors in the traditional capital asset pricing model when estimation is on time series data?
[10 marks]

Question 2:
Explain two different parity conditions for spot and forward exchange rates and illustrate your answer with diagrams (and) or equations and using properly-defined mathematical notation. Discuss some of the empirical literature which identifies the determinants of spot and forward exchange parity.
[10 marks]

Question 3:
When pricing a financial instrument — for example, when pricing a bond — analysts usually make use of a yield curve. Define the term “yield curve” using properly-defined mathematical notation. How is an appropriate yield curve for bond pricing constructed, and how exactly is it used to price a bond?
What common shapes of yield curves have been observed historically and under what market conditions do we observe them? Compare and contrast these shapes with those observed in commodity forward curves.
Given the bonds listed below, identify the ones with the longest and shortest duration, assuming all other bond features are the same.
• 8-year maturity, 6% coupon
• 8-year maturity, 11% coupon
• 15-year maturity, 6% coupon
• 15-year maturity, 11% coupon

Justify your answers.
[10 marks]

Question 4:
Briefly explain what an interest rate swap is. Give at least two applications of interest rate swaps. Describe how an interest rate swap can be replicated using forward rate agreements. Is the fixed-rate payer in an interest rate swap ‘short the bond market’ or ‘long the bond market’? Please, explain your reasoning.
[10 marks] 
SECTION B

There are 2 questions in this section. Attempt ALL questions. This section is worth 60 marks.

Question 5:
Alpha and Gamma are two Oil & Gas companies. Tables 1 and 2 display the income statements (and balance sheets) of Gamma and Delta, respectively. Also, Table 3 displays the current evaluation of these two firms.

Table 1. Alpha Company
2019 2020 2021
Income Statement
Sales £5,000.00 £6,000.00 £7,000.00
Income before interest and taxes £454.55 £545.45 £636.36
Interest expenses £(150.00) £(150.00) £(150.00)
Income before tax £304.55 £395.45 £486.36
Income tax £(60.91) £(79.09) £(97.27)
Tax rate 20% 20% 20%
Net income £243.64 £316.36 £389.09
Preferred Dividend £(90.00) £(101.00) £(130.00)
Balance Sheet
Total assets £3,200.00 £3,455.00 £4,060.00
Long term debt £1,200.00 £1,540.00 £1,650.00
Equity preferred £500.00 £460.00 £360.00
Equity common £1,500.00 £1,455.00 £2,050.00
Total liabilities & equity £3,200.00 £3,455.00 £4,060.00

Table 2. Gamma Company
2019 2020 2021
Income Statement
Sales £3,000.00 £3,100.00 £2,800.00
Income before interest and taxes £280.37 £289.72 £261.68
Interest expenses £(100.00) £(120.00) £(99.00)
Income before tax £180.37 £169.72 £162.68
Income tax £(36.07) £(33.94) £(32.54)
Tax rate 20% 20% 20%
Net income £144.30 £135.78 £130.15
Preferred Dividend £(90.00) £(90.00) £(90.00)
Balance Sheet
Total assets £1,900.00 £2,025.00 £1,910.00
Long term debt £911.00 £1,211.00 £1,001.00
Equity preferred £0.00 £0.00 £0.00
Equity common £989.00 £814.00 £909.00
Total liabilities & equity £1,900.00 £2,025.00 £1,910.00

Table 3. Valuation of Alpha and Gamma
Alpha
Earnings per share £0.39
Dividend per share £0.13
Share price £2.41
Number of shares 1,000,000
Gamma
Earnings per share £0.33
Dividend per share £0.18
Share price £2.27
Number of shares 400,000

Task I [15 marks in total]

State the definition of Return on Equity (ROE) as a ratio of income and equity components.
[3 marks]

Use the data in Table 1 to calculate each one of the five ROE components based on the Dupont formula, for the company Alpha in 2020 and 2021.
[3 marks]

Do the same for Gamma, using data from Table 2.
[3 marks]

In each case b) and c) above use these five components to calculate the ROE and then verify that the result you obtain is indeed equal to the result obtained using the basic definition stated in a).

For the year 2021 only, critically compare each of the five ROE components for Alpha compared with Gamma. Discuss what conclusions might be drawn about the profitability of each company.
[3 marks]

Now focus on the company Gamma alone. Which components change most between 2020 to 2021? How can you interpret these findings?
[3 marks]

Task II [15 marks in total]

Use the results from part A and additional data from Table 3 to calculate the sustainable growth rate for both Alpha and Gamma, for 2021 only.
[3 marks]

Discuss the appropriateness of using these growth rates as a basis for estimating the value of the firm.
[3 marks]

Define the constant-growth dividend model, using properly-defined mathematical notation.
[3 marks]

Apply the constant-growth dividend model to the 2021 data to estimate the share price, for both Alpha and Gamma, using the sustainable growth rates just calculated and assuming a market capitalisation rate of 13%.
[3 marks]

Compare the computed share price values for Alpha and Gamma to their actual 2021 share prices given in Table 3. Comment on your results.

Question 6:

Task I [15 marks in total]
Suppose that the price of a bond futures contract that settles in three months is £105 and the price of the underlying bond is £98. The underlying bond has a coupon rate of 8%, par value of £100, and the next coupon payment is to be made in six months. The borrowing rate is 7.4% per annum. If an investor implemented a cash and carry trade, what would the arbitrage profit be?
[7 marks]

Using information in part (a), what is the theoretical futures price?

[4 marks]

Suppose that the futures price is £97.5. Given your answer to (b), is there an arbitrage opportunity and, if so, what strategy will generate that arbitrage profit?
[4 marks]
Task II [5 marks in total]
An investor has purchased a floating-rate, non-callable security with a 5-year maturity. The coupon formula for the floater is 6-month LIBOR plus 200 basis points and the interest payments are made semi-annually. At the time of purchase, 6-month LIBOR is 7.5%. In order to purchase the floater, the investor borrowed funds by issuing a 5-year note at par value with fixed semi-annual coupons of 7.0%.
With respect to the above transaction, assuming that there is no credit or liquidity risk, under what interest rate scenario can the investor lose money?

Task III [10 marks in total]
Suppose that the spot price of a barrel of crude oil is £25. Its 3-month futures contact has a value of £27 and cost-of-carry of 8%. Describe, in detail, the arbitrage strategy used to exploit this situation and the realised gains from this strategy. Use properly-defined mathematical notation in your answer.

Critically appraise accepted knowledge of the wider arts and culture and their relationship to interior architecture.

learning outcomes:
Knowledge & Understanding:
KU 1. Critically appraise accepted knowledge of the wider arts and culture and their relationship to interior architecture.
KU 2. Articulate a developed personal framework of information and references towards an articulated viewpoint with authority.
KU 3. Articulate independent ideas and intent through an authoritative appropriation of language and media with analysis and
evaluation.
Intellectual / Professional Skills & Abilities:
IPSA 1.Evidence advanced research and analytical skills with consideration of the influences of the artistic and cultural context within
an articulated viewpoint.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):
PVA 1. Manage and appraise your working practices within deadlines and a self-determined structure with logic and authority.
assessment criteria:
Outline Proposal (>1000 words)
Theory Paper (4000 words)
formative
100%
assignment submission:
Outline Proposal (>1000 words)

Theorising the Interior
Transversality
“A critical action, interested not only in describing occurrences, but also
in tackling (explaining, understanding and fostering) processes;
resonating with a global framework in mutation”.i
Interior Architecture
year 3
KA6014 Theorising Interior Architecture
tutor: paul ring
Tuesday 15:00 – 16:00 (lecture)
16:00 – 17:00 (seminar)
Synopsis
Developing from historical and theoretical principles studied in the previous
years, this level 6 module provides a more interrogative approach to the
influences on interior architecture. This is in the form of a detailed critical
examination of key histories, ideologies and figures that inform contemporary
interior architecture. More broadly, the lecture programme discusses
adaptation, the interior and their relationship with arts and culture.
You will analyse, question and test ideas and theories, and develop a
comprehension of pluralism in the processes and diversity of art and design
influences on interior architecture.
The module will be taught through lectures, seminars, directed and
independent learning, and encourages you to develop an inquisitive and
analytical approach to interior architectural theory. You will develop skills in the
analysis of evidence, which will aid the formulation of judgements, founded on
knowledge of theory as well as on personal observation and experience.
This module enables you to develop skills of independent learning through
research and critical thinking. You will be introduced to a diet of critical texts,
theories, and concepts, both historic and contemporary. There will be
opportunity for discourse, debate, evaluation, and synthesis of ideas within the
formulation of a theory paper on a subject of your choice.
Research, investigation, and appraisal will be developed via attendance and
reflection on lectures, the establishment of a topic and the production of a
formative Outline Proposal (A4; >1000 words) and a summative Theory
Paper (4000 words).
Brief
You are asked to investigate and develop interests within theories, conditions and
approaches to adaptation, re-use, interior architecture, and the arts, and develop
a body of work that is both exploratory and critical within these fields.
The provided lecture series will introduce and discuss a range of topical conditions
within the broader fields, which will act as a catalyst for the production of a theory
paper. You may consider thinking, theory and philosophy that are beyond the
subject as a mechanism for exploration and discourse.
“An open gaze that is aimed at fostering, not so much the re-descriptive
application of models or methodologies, but the crossing of diverse and
heterogeneous experiences and investigations”.ii
GAUSA, M. (2003)
It is important to begin reading and develop a programme of study that uses the
lecture programme and reading lists as a primer, appose to the sole provider, of
work. Expand upon lectures by documenting associated reading and reflection.
Make use of exhibitions, lecture programmes and talks available locally and online
and within other appropriate institutions to broaden your gaze.
Submission guidance
Submission 1_ Outline Proposal (A4; >1000 words)
[Formative assessment] (2 parts)
1.1 by 23:00 Tuesday 02.11.2021
Submit a proposed title (or up to 3 possible titles) that you wish to
consider enquiry into, using the Proposed Title form on elp.
Feedback will help you to confirm the proposed area of study through
drafted feedback and discussion.
1.2 by 23:00 Tuesday 23.11.2021
Submit an A4 outline proposal of your intended topic to Turnitin*. Using the
provided Outline Topic Form on elp, your outline should include …
− Your name
− Working Title of the Proposal
− Initial paragraph outlining the papers intention (up to 500 words)
− Chapters Titles in structural order – include a written synopsis of
each chapter (up to 500 words in total)
− Key bibliography
− Key images
This will help give an overview of your intentions, allow possibility for
collaborations with your peers and to confirm your proposals suitability.
Submission 2_ Theory Paper (4000 Words)
[Summative Assessment]
by 23:00 Tuesday 11.01.2021 _ FINAL SUBMISSION
Submit a digital copy of your theory paper as PDF to Turnitin* This is the formal
submission of the work.
Consider your agreed topic and produce a 4000-word theory paper. Your paper
must have…
− Front cover / title page
− Contents page
− Chapters
− Bibliography (use Harvard referencing method)**
− List of illustrations (All images must be referenced in the text)
− Font must be legible and no smaller than 10pt
Use InDesign to set out the layout of your Theory Paper, as though it was to be
made available to the public. For the end of year exhibition and portfolio, you are
advised to printed hard copy of your Theory Paper.
This should be professionally bound and presented and not as loose or stapled
paper.
The format of the document is up to you; consider an appropriate visual
language and layout to suit the nature of the work.
Further Guidance
Lecture programme
Key issues and ideas relevant to the subject are explored and can be used
as the basis for further enquiry. There will be a focus on histories, ideas, and
theories, including case studies and approaches to building alteration and
reuse. Lecture notes should be documented within a Journal for your future
reference.
Key texts
Each week, directed reading will support the lecture programme (available
via the modules reading list), to be read, documented, and critiqued within
the weekly Reading Reflections Seminars. You should also develop your
own additional reading.
Seminar discussions
Supporting the submission of work, some of the seminars will be structured
to aid your enquiries, decision making and the completion of work.
Bibliography + reading
Develop further reading, be it as a consequence of a given lecture or
personal endeavour to support your chosen topic. Develop your own
bibliography and document this within your journal.
Further activities
Attend lectures, exhibitions events and online talks to support your enquiry.
Assessment & Feedback
Module assessment criteria 20 credits
Outline Proposal formative
Theory Paper 20 credits (100%)
Theory Paper | Structure 4 credits 20%
Theory Paper | Content 16 credits 80%
You will receive FORMATIVE Assessment and Feedback on your Outline Proposal
and in seminar sessions. This will be verbal feedback in seminars and individual
tutorial discussion and as annotation to your submitted formative work.
You will receive SUMMATIVE Assessment and Feedback on your Theory Paper
as 100% of the module. This feedback will be in written form via the modules
Feedback proforma.
Your Theory Paper will be assessed by applying the (1) Module Learning
Outcomes to (2) the Level 6 Assessment Criteria and in alignment with (3) the
University Assessment Regulations. Your (4) Feedback will demonstrate how
your submission is assessed and will offer guidance on how your work could have
been improved upon as well as evidencing its successes.
1. Module learning Outcomes
As outlined on the front page and below, the work you submit will evidence
your learning within the following domains:
Knowledge & Understanding:
KU1. Critically appraise accepted knowledge of the wider arts and culture
and their relationship to interior architecture.
KU2. Articulate a developed personal framework of information and
references towards an articulated viewpoint with authority.
KU3. Articulate independent ideas and intent through an authoritative
appropriation of language and media with analysis and evaluation.
Intellectual / Professional Skills & Abilities:
IPSA1. Evidence advanced research and analytical skills with consideration
of the influences of the artistic and cultural context within an
articulated viewpoint.
Personal Values Attributes (Global / Cultural awareness, Ethics,
Curiosity):
PVA1. Manage and appraise your working practices within deadlines and
a self-determined structure with logic and authority.

Write a proposal for an exhibition or event, to include images with extended captions, critical rationale and context for the project and budget outline

A 3,000/3,500-word proposal for an exhibition or event, to include images with extended captions, critical rationale and context for the project and budget outline

Please include the following five elements in your proposal:
1. Title
2. Venue
3. Rationale
• Approx. 2,000-2,500 words
• What is the concept of the project? Use clear language.
• What broader context does it relate to? (Research and reference!)
• What is innovative about your project?
4. Content / Captions
• Approx. 500-1,000 words
• What will the project include? Be specific. Use images with descriptions or extended captions.
• Sample images captions for artworks:
• Vandy Rattana (b. 1980, Phnom Penh, Cambodia), Preah Vihear, 2008, digital C-print, 60 x 90 cm. Herbert F. Johnson Museum of Art.
• Jacques-Louis David, The Oath of the Horatii, 1784-5, oil on canvas, 200 x 300 cm. Musée du Louvre, Paris.
• Roberto Jacoby and Eduardo Costa, Poema ilustrado, 1966, stool, tape recorder, installation view, Galería de Radio Municipal, Buenos Aires, 1966. Work destroyed.
• Alison Knowles, Make a Salad, 1962, performance, Institute of Contemporary Art, London.
• Paul Chan, still from RE: The Operation, 2002, single-channel colour video, sound, 27:30 min.
5. Brief budget
• What would be the main expenses and how would you fund them? You may also want to include any of the following:
– Details of the project’s output (e.g. catalogue / album / film / website / app etc) 4 – Floorplan with exhibition layout
– Logistical issues e.g. transport or installation – Catalogue or brochure text (e.g. 1,000 words)
– Press release (e.g. 500 words)
– Marketing strategy – who is your target audience and how would you reach them?
– Education / outreach programming – how would you encourage audience engagement?

Tips for writing exhibition proposals
• Use clear language and avoid jargon and buzzwords.
• Start with a strong, clear sentence that succinctly articulates your idea.
• Write directly, and avoid passive and future tense (to be/will be). “The exhibition addresses xyz.” vs. “The exhibition seeks to address xyz.”
• When crafting the proposal, every sentence should answer one of these questions: What is this about? How is this a unique approach?
• Well thought-out, researched proposals usually have a level of specificity: a proposal that examines artists’ responses to the prison system in the United States is a stronger curatorial inquiry than “artists working in x medium” or “artists from x country” or “artists using the same imagery in different media.”
• Be specific when writing about artwork. Don’t write about an artist’s practice generally, write about the specific project or artwork that you want to use, and make a clear, compelling case for its inclusion. How does it connect to the theme of the exhibition? How does it contribute to the show? How does it contrast or complement the other pieces?
• Clearly describe the exhibition plan: i.e. how will viewers experience the work?

write a report covering the three parts (i.e. marketing audit, marketing strategy, plan of actions) of a marketing plan for the Edinburgh Curling Club.

Assignment:

Your task is to write a report covering the three parts (i.e. marketing audit, marketing strategy, plan of actions) of a marketing plan for the Edinburgh Curling Club.

Your written report should have a maximum of 3,000 words, excluding appendices, title page, contents page, abstract/executive summary, reference lists, figures, tables and/or illustrations.

Please access and read the case study “Game of Stones: Bringing New Audiences to a 500-year-old Scottish Sport” (2018).

You can download the case study via The Case Centre by following the link:
https://www.thecasecentre.org/courses?id=1491215&pdid=153853&opid=931955

You are allowed and encouraged to use all the material (e.g. core textbooks, newspaper articles, academic publications from peer-reviewed journals, corporate reports, models/theories) discussed in class and/or shared on the VLE site. If you think that you need further data, you can consult the original sources cited in the case study and/or conduct secondary, desk-based research to access further material that is not provided in the case study. It is crucial that you reference properly all sources used to support your written report by following Harvard referencing style.

Your report should focus on a marketing plan of actions and conclude with a specific set of recommendations for the Edinburgh Curling Club. At the beginning of your report, you are also expected to present a marketing audit and a marketing strategy. To illustrate and further explain your ideas and arguments, you are invited to use images, figures and/or any other visual cues.

As a suggestion for the structure of your report: marketing audit should consist of a SWOT analysis and represent 10-20% of your essay; marketing strategy (segmentation/targeting/positioning/branding) should represent 20-30% of your essay; plan of actions should represent 40-50% of your essay. These should be complemented by an introduction (5-10%) and a conclusion (5-10%).

By reading your report, a manager from the Edinburgh Curling Club should clearly know what to implement next year in terms of marketing actions. This can go as far as suggesting specific modifications to their membership schemes, prices, and/or locations. It can also include specific recommendations about suitable communication/media channels.

produce a report of or equivalent to 2500 words based on the selection of the powertrain, transmission and driveline of a racecar.

Title: Powertrain & transmission matching
Aims:
You will write a report based on the selection of the powertrain, transmission and driveline for a racecar. This report may be used in the selection of these components in the team project module.

Learning Outcomes:
LO2 Apply, an integrated or systems approach in order to solve engineering problems. (EA4b)
LO3 Appraise contexts in which knowledge of engineering can be applied e.g. operations and management, technology development, etc. (EP1b)

Assessment Brief:
You are required to produce a report of or equivalent to 2500 words based on the selection of the powertrain, transmission and driveline of a racecar.

You are required to specify vehicle performance targets, which are appropriate for the intended use. The targets used, as well as any assumptions or estimates should be clearly explained and justified.

You should select two powertrain options which can be conventional (IC engine) or electric motor based.

You should create a spreadsheet-based performance analysis and powertrain matching tool, which you will use to select and optimise transmission and driveline ratios with the powertrain options. You should carry out a simplified in-vehicle performance analysis in order to assess the powertrain options with respect to the targets set.

The report should include details of all calculations and input data used in your performance analysis and powertrain-matching tool. Any assumptions or estimates used should be clearly explained and justified.

The output of this analysis should lead to selection of the most appropriate option (powertrain, transmission and driveline ratios) for the vehicle.

Minimum Secondary Research Source Requirements: Level HE5
As a minimum the Reference List should include a total of five sources across academic books and refereed academic journals.
Assessment:
The marks for this assignment will contribute 50% of the final mark. The assessment will be marked according to the General Assessment Criteria for Written Assessments.
You should ensure you address all points specified in the assessment:
• Setting of appropriate vehicle performance targets.
• Evidence of the development and use of a spreadsheet based tool for powertrain matching and performance analysis.
• Presentation and analysis of the results of powertrain matching and in-vehicle performance analysis.
• Final selection of powertrain, transmission & driveline for the vehicle.

General Considerations:
The assignment involves some research, understanding and evaluating the research and producing a coherent presentation. Much of this information is available on the internet, however students should AVOID the temptation of “cutting and pasting” directly from the Internet, and then placing it in their presentation WITHOUT having the courtesy of acknowledging that the information in the appropriate manner using the Harvard or similar methods. The Harvard Referencing system is explained through the research link contained in BISSTO-LEAP and explained in the publication Cite Me I’m Yours (Harvard style).

To what extent do brands rely on consumer’s immaterial labour?

To what extent do brands rely on consumer’s immaterial labour?