Marketing Plan Proposal and Concept
Innovation in healthcare can manifest anywhere. Think through your experiences of times when you faced a healthcare situation where something could have been improved with another solution. Create a realistic product(s) or service(s) that is healthcare-related that currently does not exist that can satisfy a problem(s). Make this solution into a for-profit business for which you will develop a marketing plan throughout the course. This will be what you will present in week 7 for the final project. You may choose an existing product or service but must enhance or augment it so that the current marketing plan would not apply. This plan will include financials. Please submit your idea here for approval.
Suggested length is 1-2 pages, double spaced. Your paper will be run through the Turnitin (Links to an external site.) plagiarism detection tool.
Next week you will perform market research to validate the feasibility of the approved idea and write a report on the information. Think of market feasibility studies as a logistical study, and a marketing plan as a specific, planned course of action to take.
Math/Physic/Economic/Statistic Problems
Candidates should attempt ALL questions in Section A and Section B
- This is individual work, carried out upholding the values of academic integrity.
- Students are expected to spend 8hrs on this paper.
- You should rely on your own knowledge when answering the questions. All assumptions and information needed for the questions are provided in this paper, DO NOT access the internet for help with your answer or to get additional information.
- The answers should be typed in Microsoft Word, clearly stating which questions you are attempting.
- Referencing is required.
- The word limit is 2,000 words; this limit does not include equations and graphs.
- Equations should be typed using Microsoft Word Equation Function.
- Information on graphs: Graphs should be typed; however, clear pictures of hand drawn and pasted graphs will also be accepted.
SECTION A
There are 4 questions in this section. Attempt ALL questions. This section is worth 40 marks. Each question has 10 marks.
Question 1:
The five-factor asset pricing model of Fama and French (2015) is shown below:
where is the ordinary stock return of firm i at day t, is the risk-free rate at day t and is the market premium. The rest of the notation is defined in the original paper, which is available on Canvas (Topic 2) and online (https://doi.org/10.1016/j.jfineco.2014.10.010). Explain in detail how each of the four factors (SMB, HML, RMW and CMA) is constructed. What is the rationale for including these four new factors in the traditional capital asset pricing model when estimation is on time series data?[10 marks]
Question 2:
Explain two different parity conditions for spot and forward exchange rates and illustrate your answer with diagrams (and) or equations and using properly-defined mathematical notation. Discuss some of the empirical literature which identifies the determinants of spot and forward exchange parity.
[10 marks]
Question 3:
When pricing a financial instrument — for example, when pricing a bond — analysts usually make use of a yield curve. Define the term “yield curve” using properly-defined mathematical notation. How is an appropriate yield curve for bond pricing constructed, and how exactly is it used to price a bond?
What common shapes of yield curves have been observed historically and under what market conditions do we observe them? Compare and contrast these shapes with those observed in commodity forward curves.
Given the bonds listed below, identify the ones with the longest and shortest duration, assuming all other bond features are the same.
- 8-year maturity, 6% coupon
- 8-year maturity, 11% coupon
- 15-year maturity, 6% coupon
- 15-year maturity, 11% coupon
Justify your answers.
[10 marks]
Question 4:
Briefly explain what an interest rate swap is. Give at least two applications of interest rate swaps. Describe how an interest rate swap can be replicated using forward rate agreements. Is the fixed-rate payer in an interest rate swap ‘short the bond market’ or ‘long the bond market’? Please, explain your reasoning.
[10 marks]
SECTION B
There are 2 questions in this section. Attempt ALL questions. This section is worth 60 marks.
Question 5:
Alpha and Gamma are two Oil & Gas companies. Tables 1 and 2 display the income statements (and balance sheets) of Gamma and Delta, respectively. Also, Table 3 displays the current evaluation of these two firms.
Table 1. Alpha Company
| 2019 | 2020 | 2021 | |
| Income Statement | |||
| Sales | £5,000.00 | £6,000.00 | £7,000.00 |
| Income before interest and taxes | £454.55 | £545.45 | £636.36 |
| Interest expenses | £(150.00) | £(150.00) | £(150.00) |
| Income before tax | £304.55 | £395.45 | £486.36 |
| Income tax | £(60.91) | £(79.09) | £(97.27) |
| Tax rate | 20% | 20% | 20% |
| Net income | £243.64 | £316.36 | £389.09 |
| Preferred Dividend | £(90.00) | £(101.00) | £(130.00) |
| Balance Sheet | |||
| Total assets | £3,200.00 | £3,455.00 | £4,060.00 |
| Long term debt | £1,200.00 | £1,540.00 | £1,650.00 |
| Equity preferred | £500.00 | £460.00 | £360.00 |
| Equity common | £1,500.00 | £1,455.00 | £2,050.00 |
| Total liabilities & equity | £3,200.00 | £3,455.00 | £4,060.00 |
Table 2. Gamma Company
| 2019 | 2020 | 2021 | |
| Income Statement | |||
| Sales | £3,000.00 | £3,100.00 | £2,800.00 |
| Income before interest and taxes | £280.37 | £289.72 | £261.68 |
| Interest expenses | £(100.00) | £(120.00) | £(99.00) |
| Income before tax | £180.37 | £169.72 | £162.68 |
| Income tax | £(36.07) | £(33.94) | £(32.54) |
| Tax rate | 20% | 20% | 20% |
| Net income | £144.30 | £135.78 | £130.15 |
| Preferred Dividend | £(90.00) | £(90.00) | £(90.00) |
| Balance Sheet | |||
| Total assets | £1,900.00 | £2,025.00 | £1,910.00 |
| Long term debt | £911.00 | £1,211.00 | £1,001.00 |
| Equity preferred | £0.00 | £0.00 | £0.00 |
| Equity common | £989.00 | £814.00 | £909.00 |
| Total liabilities & equity | £1,900.00 | £2,025.00 | £1,910.00 |
Table 3. Valuation of Alpha and Gamma
| Alpha | |
| Earnings per share | £0.39 |
| Dividend per share | £0.13 |
| Share price | £2.41 |
| Number of shares | 1,000,000 |
| Gamma | |
| Earnings per share | £0.33 |
| Dividend per share | £0.18 |
| Share price | £2.27 |
| Number of shares | 400,000 |
Task I [15 marks in total]
- State the definition of Return on Equity (ROE) as a ratio of income and equity components.
[3 marks]
- Use the data in Table 1 to calculate each one of the five ROE components based on the Dupont formula, for the company Alpha in 2020 and 2021.
[3 marks]
Do the same for Gamma, using data from Table 2.
[3 marks]
In each case b) and c) above use these five components to calculate the ROE and then verify that the result you obtain is indeed equal to the result obtained using the basic definition stated in a).
- For the year 2021 only, critically compare each of the five ROE components for Alpha compared with Gamma. Discuss what conclusions might be drawn about the profitability of each company.
[3 marks]
- Now focus on the company Gamma alone. Which components change most between 2020 to 2021? How can you interpret these findings?
[3 marks]
Task II [15 marks in total]
- Use the results from part A and additional data from Table 3 to calculate the sustainable growth rate for both Alpha and Gamma, for 2021 only.
[3 marks]
- Discuss the appropriateness of using these growth rates as a basis for estimating the value of the firm.
[3 marks]
- Define the constant-growth dividend model, using properly-defined mathematical notation.
[3 marks]
- Apply the constant-growth dividend model to the 2021 data to estimate the share price, for both Alpha and Gamma, using the sustainable growth rates just calculated and assuming a market capitalisation rate of 13%.
[3 marks]
- Compare the computed share price values for Alpha and Gamma to their actual 2021 share prices given in Table 3. Comment on your results.
Question 6:
Task I [15 marks in total]
- Suppose that the price of a bond futures contract that settles in three months is £105 and the price of the underlying bond is £98. The underlying bond has a coupon rate of 8%, par value of £100, and the next coupon payment is to be made in six months. The borrowing rate is 7.4% per annum. If an investor implemented a cash and carry trade, what would the arbitrage profit be?
[7 marks]
- Using information in part (a), what is the theoretical futures price?
[4 marks]
- Suppose that the futures price is £97.5. Given your answer to (b), is there an arbitrage opportunity and, if so, what strategy will generate that arbitrage profit?
[4 marks]
Task II [5 marks in total]
An investor has purchased a floating-rate, non-callable security with a 5-year maturity. The coupon formula for the floater is 6-month LIBOR plus 200 basis points and the interest payments are made semi-annually. At the time of purchase, 6-month LIBOR is 7.5%. In order to purchase the floater, the investor borrowed funds by issuing a 5-year note at par value with fixed semi-annual coupons of 7.0%. With respect to the above transaction, assuming that there is no credit or liquidity risk, under what interest rate scenario can the investor lose money?
Task III [10 marks in total]
Suppose that the spot price of a barrel of crude oil is £25. Its 3-month futures contact has a value of £27 and cost-of-carry of 8%. Describe, in detail, the arbitrage strategy used to exploit this situation and the realised gains from this strategy. Use properly-defined mathematical notation in your answer.
MONEY AND BANKING
Instructions:
Please answer all questions.
- Answers should be typed in MS Word (.docx) if possible and submitted in PDF format. If this is not possible, pictures of handwriting will be accepted conditional on the picture being readable. If the picture is not clear and readable, your answer will be considered null and void.
- Pay attention to the word limits in some of the questions or sub-questions.
- Be precise in your answers and refer to all of the concepts needed to understand your answer.
Question 1
Using T-accounts, please record the following transactions.
- M&B Bank PLC (“the bank”) is incorporated with equity capital of £10 million. [1 point]
- The bank issues deposits to customers for £30 million. [1 point]
- The bank issues bonds for £20 million. [1 point]
- The bank must maintain 10% of assets in required reserves at all times. Please discuss the role of required reserves as a monetary policy tool by central banks. [5 points]
- After setting aside the required reserves, the bank decides to invest the remaining amount of cash. The bank invests £10 million in a coupon bond issues by UK Treasury. What is left is loaned out. [1 point]
- The coupon bond of point (e) pays a coupon of 5% per year, paid semi-annually. It has 3 years to maturity. If the current Yield-to-Maturity is 2.5% semi-annually, what is the price of the bond? [4 points]
- A year later, the Bank of England is worried by rising inflation and announces its intention to raise interest rates. This announcement immediately sends the Yield-to-Maturity of bond in point (f) surging 200 basis points. Recalculate the price of the bond. [4 points]
- What is the Holding Period Return recorded on the bond position over the past year? [1 point]
- What is the Profit-and-Loss recorded on the bond position in Pound Sterling (£)? [1 point]
- Record the result of point (g) in the T-accounts. [1 point]
- If your result is a loss, please discuss if the bank has enough equity capital to support that loss. [5 points]
- Please discuss the Basel Capital accords. Focus in particular on capital requirements and their calculation. [5 points]
Question 2
Use the supply and demand analysis of the market for reserves to visually illustrate and explain how the following scenarios may arise in equilibrium.
[Note: most marks will be awarded on the basis of a correct explanation of the economic intuition of each scenario.]
- Central bank selling securities to banks increases the federal funds rate. [7 points]
- Increase in discount rate lowers the amount of borrowed reserves. [7 points]
- A decrease in reserve requirements leading to a decrease in the amount of reserves. [7 points]
- The central bank introducing special interest rates (lower than usual) for commercial banks lowers the federal funds rate. [7 points]
- A market panic leading to a deposit outflow from banks and increasing the federal funds rate. [7 points]
Question 3
- Discuss the benefits and costs of public ownership of central banks by giving examples from central banks around the world for each of your arguments.[10 points]
[Word limit: 300 words]
- Discuss what will happen to the value of the pound in the short run and in the long run if the Bank of England lowers interest rates to reduce unemployment[10 points]
[Word limit: 300 words]
- Discuss the effects that COVID-19 may have had on the money multiplier. Give at least two examples of central bank policies around the world undertaken to mitigate such effects (give references to the appropriate media sources for your examples).[15 points]
[Word limit: 300 words]
Write a comparison-contrast essay discussing a life changing event
Write a comparison-contrast essay discussing a life changing event.
Focus on specific similarities and differences.
Focus on the how you were as a person BEFORE the event and AFTER the event.
Focus on your thoughts, beliefs, perspectives or actions.
How did they change? What was different about your environment? What made you change perspective?
Briefly describe two of the three main perspectives in organization theory (Modernist, Symbolic Interpretive, Postmodern) and discuss how each of these perspectives can guide managerial practice in contemporary organizations.
Briefly describe two of the three main perspectives in organization theory (Modernist, Symbolic Interpretive, Postmodern) and discuss how each of these perspectives can guide managerial practice in contemporary organizations.
State what a single gene disorder and a chromosomal abnormality is?
State what a single gene disorder and a chromosomal abnormality is?
Using 3 examples of single gene disorders and 3 examples of chromosomal abnormalities differentiate between the two groups of diseases/disorders
What are stem cell techniques and how can they be used to treat disease a) gene therapy b) stem cell
Analyze and discuss Educational Technology Comparison
Compare the features, benefits, and capabilities of two versions of a similar technology that can be used for teaching, learning, or assessment in nursing education, using the Technology Comparison Template provided. Then, determine which teaching and learning situations the technology is best suited for and how it can be incorporated into a specific nursing education program. To prepare for the assessment, you are encouraged to identify two similar educational technologies for comparison and the teaching and learning situations this type technology is best suited for. In addition, you may wish to review the assessment requirements and scoring guide to ensure you understand the work you will be asked to complete.
The following resources are required to complete the assessment.
Templates
Use this template for your technology comparison:
• Comparing Technologies Template [DOCX].
Requirements
Compare two versions of a similar technology that can be used for teaching, learning, or assessment in nursing education. Then, determine which teaching and learning situations the technology is best suited for and how it can be incorporated into a specific nursing education program.
For example:
• E-learning technologies, such as Storyline, Articulate, and Captivate.
• Learning management systems (LMSs) for managing coursework, e-learning, and tracking learner progress, such as Brightspace, Taleo, and PeopleSoft Enterprise Learning Management, Health Stream, Net Learning.
• Online courserooms, such as Blackboard, Canvas, and Moodle.
• Technologies for assessing learning outcomes, such as e-portfolios, testing software, and surveys.
• Technologies to enhance learner interactivity, such as gamification and virtual reality technologies.
• Presentation technologies, such as PowerPoint and Prezi.
• High-, medium-, and low-fidelity simulation equipment or software, such as simulation manikins and body-part models.
What are public problems solved through policymaking, and what are the difficulties involves in implementing public policies?
Please choose one of the following categories of public policy; domestic, economic, foreign, or social policy. Write a 5-6 page paper on that specific category. Your paper should be framed as follows:
- What are the steps in policymaking?
- How is public policy made?
- What are public problems solved through policymaking, and what are the difficulties involves in implementing public policies?
- Explain the type of policy you have chosen, i.e. what is domestic, economic, foreign or social policy exactly?
- Give several examples of the policy you have chosen and explain what they are and their intended outcomes/consequences.
- What might be some unintended outcomes/consequences (path dependency)?
- What is your assessment of the policy’s effectiveness? Explain.
For full credit, you must complete all seven steps listed in these instructions. Your informative essay must be at least five pages long (New Times Roman, 12 pt. font, 1” margins, paginated). By at least five pages, I mean five FULL pages with at least a sentence on the sixth page.
Do not use contractions or write in the first person. Do include a Works Cited/Reference page, using MLA, Chicago, or Turabian, style (the reference page IS NOT included in your pagination count). I will read and make suggestions on rough drafts that are sent to me.
Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
I’m challenging the believe that male staff or staff in the school system in general have a double standard when it comes to young and impressionable female students.
Male staff aren’t going to get the feeling of being shamed and ridiculed based on their clothing because they Are Conditioned to prioritize Comfort over a women’s comfortability. This teaches our young girls to internalize their feelings because its been put into our heads that our feelings are Irrelevant.
Imagine that the mental health and wellness agency you work at is hiring and you have been asked by leadership to present about the knowledge and skills that are needed for the job opening at the agency. Create a presentation of 12-15 slides, not including title and reference slides.
Imagine that the mental health and wellness agency you work at is hiring and you have been asked by leadership to present about the knowledge and skills that are needed for the job opening at the agency. Create a presentation of 12-15 slides, not including title and reference slides. Speaker notes are required for each slide and must be in APA formatting.
Include the essential knowledge and skills needed for a mental health and wellness worker to be successful and then match them to the following:
Explain the benefits the knowledge and skills will have for clients
Explain benefits for employers.
Explain key strengths needed for this position.
Describe ways to develop professionally in the field.
Describe how a mental health and wellness worker can coordinate care between providers in an integrated care environment.
Provide a brief summary (55-75 words) of the overlap between mental health and wellness. How does mental health impact physical wellness and vice versa?
