susan, Author at Grand Term Papers

How has the detrimental decline in tourism from COVID-19 impacted operational management of Enterprise rent-a-car in the UK and what strategies must be formulated for recovery/growth?

1. Background and Rationale
Since February 2020, the world has been affected by COVID-19 with almost every country imposing national lockdowns and travel restrictions. The virus has accumulated 90,768,716 cases worldwide, with 1,944,711 deaths counted so far through the pandemic (Worldometer 2020). The UK, an epicentre of the virus, has endured lockdown measures for over 10 months and as a result, the economy, tourism and subsequently the service sector have been crippled due to lack of opportunity and constant restrictions. As a well-developed country that relies heavily on the service sector and tourism for its economy (GDP), serious action is required to create a bounce-back before industry activities become unrecoverable (ONS 2020).
Enterprise rent-a-car, the biggest car rental company globally for 30 years (Mangan 2019; Bond 2017), is a multinational company (MNC) hit by the collapse of the economy and tourism influx. With the continuation of lockdown measures across the UK, Enterprise missed its busiest seasonal periods for retail rental customers and leisure-oriented reservations and is at risk of serious turmoil if conditions stagnate.
This research proposal will focus on identifying implications on operational techniques and give recommendations for strategy within the tourism sector(s) whilst considering sustainability.

2. Problem Statement

The need for operational management in large MNC’s is vital for consistent performance and business functionalities, especially those in the service sector (Machuca et. al 2006). COVID- 19 has caused significant decline in demand and output for service-oriented businesses in the UK (IBISWorld 2020) and when OM decisions are not adapted, serious implications occur. For example, poor management adaptation can increase employee turnover, reduce productivity, and therefore decrease financial performance (Kahtri et. al 2011; Forbes 2020). The need to integrate future sustainability processes is also essential to meet the 2030 Agenda for Sustainable Development from the UN (UNDP 2019). Failure to adapt will result in increased operation-related downturns in performance, making superior competitiveness more difficult (Jabbour et. al 2020).
A gap is identified for how COVID-19 has impacted OM at MNC’s in the UK service sector. Conducting analysis of how OM functions have changed due to COVID-19 are important to overcome low performance and productivity. Exploring future sustainability needs will prevent poor OM from reoccurring, even during unexpected crises.

3. Research Focus- Aims and Objectives
Research Aim: To identify and explain the impact of COVID-19 on Enterprise rent-a-car’s performance related to tourism in the UK and developing business strategies for its future recovery in the economy and market.
Research Question: How has the detrimental decline in tourism from COVID-19 impacted operational management of Enterprise rent-a-car in the UK and what strategies must be formulated for recovery/growth?
Research Objectives:
• Critically review the literature on Operations management in the car rental industry, importance of organizational culture in operations, and fleet management in Operations management.
• Use of qualitative research, semi-structured interviews to collect data from Enterprise management employees.
• Thematic analysis of data will be the chosen method to identify and analyse key information from the collected interviews with Enterprise management.
• Recommendations and conclusions will be provided for how Enterprise may change operational processes and managing to grow business profitability.

Sustainable Development Goal (SDG)
This project links to UN SDG 8: Decent work and economic growth because it focuses on how operational productivity can be increased, job creativity is boosted and how value is added to labour-oriented work. This project also links to UN SDG 9: Industry, Innovation, and Infrastructure because it discusses needs for innovative and sustainable action planning for future business performance.

Describe and identify the core concepts of computer science in a range of contexts applicable to the course of study

1. Demonstrate the following knowledge and understanding
 Describe and identify the core concepts of computer science in a range of contexts
applicable to the course of study
2. Demonstrate the following skills and abilities
 Apply the practical and professional skills needed to cope with the demands of your
course (which are also important to employers) and demonstrate an ability to reflect
on your development
2
What do I need to do to pass? (Threshold Expectations from UIF)
How do I produce high quality work that merits a good grade?
 Your presentation should be prepared and practiced so that it is delivered in a professional manner. Speech must be clear and
audible. Any visual aids such as slides must be clear, easy to read and visually appealing.
 This is a reflective assignment so you do not need to use references; you should instead give due consideration to how what you
have found out about yourself matches (or refutes) your experiences.
 Produce a SMART action plan of between 3 and 5 goals.
How does this assignment relate to what we are doing in scheduled sessions?
The assignment requires the student to reflect on their development as a learner and consider what evidence there is to
support or disprove their findings using the tools discussed in the seminars.

Locate and analyse legal and factual information, apply this to a legal problem, and analyse a defined topic to identify ambiguities and contradictions within the legal rules, with a view to reach an independent conclusion

1.Demonstrate the following knowledge and understanding
• In depth knowledge and critical awareness of Aviation law.
2. Demonstrate the following skills and abilities
• Ability to research law from a range of sources, evidence critical analysis of legal principles in
Aviation law, write fluent, logical and complex prose using accurate referencing.
What am I required to do in this assignment?
This assessment takes the form of an independent research project. In order to complete the assessment, you are asked to select a topic
from those which we have discussed in class and to devise a research title which you will explore and discuss through your assessment. You
must notify your title to your unit coordinator and seek approval before writing. Examples of topics you may like to explore are:
• The Provisions of the Montreal Convention 1999
• The impact of carbon emissions trading on the airline industry
• The provisions in international law relating to shoot downs
• Legal issues relating to “economy class syndrome”
• EC261/2004 the Denied Boarding Regulations.
This list is not exhaustive and you may select a title for your assessment from any of those which we have discussed in class.
Your title should enable you to engage in a critical analysis and evaluation of a particular issue in Aviation Law and not simply be a description
of the relevant legal provisions. Therefore, it is essential that your title focuses on an area of law where the law is incomplete, contains
anomalies or is as yet lacking in clarity and requires reform. Perhaps a particular area is covered by international law and while the law itself
is clear, implementation of the law is subject to political will.
In order to support you with your preparation of the assessment all proposed topics for study with proposed title should be submitted to the
Unit Co-ordinator for approval and comment. This will require you to have carried out a reasonable amount of research prior to this, to
ensure that your title is well thought out and will meet the required standards of a level 6 assessment.
Students must ensure that their submission demonstrates research from a wide variety of sources and must demonstrate a critical
awareness of the subject matter. For further guidance, please see the below UIF extract.
WORD COUNT 3000 WORDS EXCLUDING BIBLIOGRAPHY AND FOOTNOTES
University policy allows you to exceed the word count by a maximum of 10%. There is no penalty for insufficient words; however,
assessments substantially under the word limit are unlikely to have engaged in sufficient consideration of the issues and as such are
unlikely to achieve a high mark.
Academic Integrity
You are reminded that this assignment represents a significant risk in terms of plagiarism and the commission of an academic
offence. You must make use of the OSCOLA referencing system when drafting your assignment answer. You must take great care
to avoid the commission of an academic offence by the unreferenced copying, reproducing or paraphrasing of the work of
another. All written assignments are submitted electronically and checked for originality through Turnitin. In addition, should
any doubt arise as to whether the written work submitted for assessment is your own work, you will be called by the Unit Coordinator
for the purpose of a viva voce examination on the assessment. Please consult the course handbook on BREO, in
connection with plagiarism and academic offences. If in doubt you should seek guidance from your lecturer in class.
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass the Assessment, you will need to:
• Locate and analyse legal and factual information, apply this to a legal problem, and analyse a defined topic to identify ambiguities
and contradictions within the legal rules, with a view to reach an independent conclusion;
• Produce written work which is presented in a professional manner including a clear structure, with a structured argument which is
referenced in the correct manner.
2
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
In your scheduled lectures, seminars and interactive workshops, you will learn how to adopt a critical approach to current Aviation law
issues. Through discussions in seminar and active participation in interactive workshops with your peers and your tutor, you will develop and
enhance your ability to present legal arguments coherently, logically and in a professional manner, as befits a trainee lawyer. This assessment
tests your ability to research the relevant international and national laws, regulations and principles inherent in Aviation Law effectively and
to provide an in-depth critical analysis of the subject under investigation.

Briefly define the concepts of self-awareness and self-leadership, leadership, values, professional behaviours, professional responsibility and accountability

What is the relationship between social class and schooling & its impacts on education ?

If and to what extent is there a relationship between knowledge of security policy and attitude toward cybersecurity?

The problem that will be addressed in this study is the that it is not known if and to what extent a relationship exists between knowledge of security policy and attitude towards cybersecurity, between attitude towards cybersecurity and behavior compliance, and between knowledge of security policy
and behavior compliance (Li, et al, 2019; Barlow & Levy Bencheton, 2018). More research is needed to better understand the human user as the weakest link in the cybersecurity chain.

Research Question 1
If and to what extent is there a relationship between knowledge of security policy and attitude toward cybersecurity?
Research Question 2
If and to what extent is there a relationship between attitude towards cybersecurity and behavior compliance?
Research Question 3
If and to what extent is there a relationship between knowledge of security policy and behavior compliance?

Create a visual model that shows and explains the connections between an understanding of buyer behaviour and the rest of the marketing management process

Critically discuss the rules on passing of property in specific or ascertained goods and unascertained goods.

prepare a short law reform proposal on Nationality and Borders Bill;

You are undertaking a work placement at the Law Commission. To test your knowledge thus far, your supervisor has asked that you prepare a short law reform proposal on either:
– Nationality and Borders Bill;
– Covert Human Intelligence Sources (Criminal Conduct) Act 2021; or
– Police, Crime, Sentencing and Courts Bill.

Aanalyse where and how people buy furniture in the UK, provide recent data or evidence about the market for second-hand furniture. This should include insights based on current social, environmental and economic factors which could affect the second-hand furniture market sector favourably or adversely

Assignment Title: Research and Analysis Report for Emmaus

There are 2 assignments for 6BUS1081 Managing Media and Communications, both are based on the issues facing Emmaus Cambridge. Assignment one should be completed individually in semester A.
Assignment two will be completed in semester B by groups with some individual and peer assessed components. The assignments in each semester are worth 50% of the marks for this double module.
Client background :
Emmaus Cambridge is part of the Emmaus federation of charities. Originally set up in France in 1949, Emmaus has now helped improve the lives of formerly homeless people since 1991 in the UK. Emmaus is both a charity and social enterprise providing accommodation, support and meaningful work, which consists of work experience and extensive training in a variety of areas. Emmaus Cambridge is based in Landbeach away from Cambridge city centre and fairly inaccessible by public transport.
In early 2021, Emmaus Cambridge launched a new online furniture (and white goods eg washing machines) website to expand on their already established furniture donations/ collections and physical shop. Dependent on the skills of the companions, refurbishment or upcycling of some furniture items is sometimes possible.
The following assignment briefs are based on this part of the social enterprise ( see https://www.emmauscambridgeonline.co.uk/): assignment one aims to identify the potential market, the competitors and also to establish if this is/ how this can be a sustainable venture for Emmaus Cambridge. In assignment 2 you will be asked to identify the target audience(s) and to produce a marketing communications proposal to raise the profile of Emmaus Cambridge online furniture, reach more consumers and persuade them to buy.
Description of the assignment, task, content and structure:
Assignment 1 Research and Analysis report (individual)

(i) Market insights (30 marks) – use secondary research to
• analyse where and how people buy furniture in the UK ( 5 marks)
• provide recent data or evidence about the market for second-hand furniture. This should include insights based on current social, environmental and economic factors which could affect the second-hand furniture market sector favourably or adversely, including current trends which may offer opportunities to Emmaus. (10 marks)
• select 2 (direct or indirect) competitors of Emmaus which sell second-hand furniture. Provide an analysis of the marketing communications, messages and online media they use to reach second-hand furniture buyers (Either one or both should be ethical suppliers e.g. another charity or social enterprise and both should provide useful insights for Emmaus Cambridge i.e. avoid very large competitors) ( 15 marks)

(ii) Consumer attitudes & behaviour (20 marks) – use secondary research to
• analyse the demographics and at least one psychographic or behavioural aspect ( eg types of buyer, triggers to buy, etc ) of furniture buyers.
• analyse the demographics and at least one other aspect (eg attitudes, motivations) of the consumers who buy from social enterprises or charity shops
• analyse current needs/wants/ attitudes of potential buyers which are relevant to this project ( customers for Emmaus Cambridge). Your analysis in this section could be product focused or focused more on the attitudes and wants of the second-hand furniture buyer (or you could analyse a specific segment of second-hand furniture buyers).

(iii) Stakeholder analysis (20 marks) – using Emmaus site and the Emmaus talk,
• identify Emmaus Cambridge’s key stakeholders and plot these on a stakeholder map, using an appropriate mapping technique. (your map should show between 8 and 12 stakeholders)
• then, comment on how 2 specific stakeholders (of your choice) could influence or help raise the profile of Emmaus Cambridge’s online furniture business

(iv) Key insights for the client (20 marks)– use your findings to provide:
• A summary of the key findings and insights of relevance to growing the Emmaus online furniture (and white goods*) sales business ( 5 marks)
• An outline of what needs further investigation by primary research ( 5 marks) and
• A draft of a questionnaire for an electronic survey to do this ( 10 marks)
Presentation, structure and referencing (10 marks)

(Note that you will be producing a marketing communications proposal in assignment 2 and this assignment is designed to enable you to support the decision making for that)
* Emmaus Cambridge also resell donated white goods. This assignment has focused on second-hand furniture but you may come across data on white goods at the same time. It is not a requirement to include white goods in this assignment.