What marketing goals are sought from advertising campaigns

These goals are correlated with the product life cycle: Early in a brand’s life, the job of an ad campaign is to get the word out and to inform the consumer of this new or improved market offering: “Here is the brand,

here are its features, here are its points of differentiation from the competition.”

⚫ When the brand is growing, awareness is already strong, and ad campaigns are devel- oped to enhance the positivity of the target segment’s attitudes about the brand.

⚫ At brand maturity, awareness has pretty well permeated the market, and customers have pretty set attitudes. Some people don’t care for the brand, but hopefully many people in the target segment do. At this point, ads are intended to be reminders, “Hey, we’re still here” or “We’re offering a twofer.” Advertising hasn’t dropped off yet, but sales are strong; so a smaller ad budget (as measured by percentage of sales) is required to maintain a steady presence (sales, market share, etc.).

Explain 

Create a comparative analysis between Grant’s Playing the Whore and Jay’s Out of the Darkness.

Double book report.  Create a comparative analysis between Grant’s Playing the Whore and Jay’s Out of the Darkness. You will do a book report / book review and tell me what they have in common, where they differ, and the strengths and weaknesses of each of them. You must apply what you have learned from lectures, textbook, and other readings as you assess these two books.  4 PAGES

• Themes: Compare and Contrast the two books (this is your main thesis)

As You Read

• Characters: Who are the main characters? What happens to them? Did you like them? Were there good and bad characters?
• Main Ideas: What is the main idea of the book? What happens? What did you learn that you did not know before?
• Quotes: What parts did you like best? Are there parts that you could quote to make your report more enjoyable?
• Analysis and Evaluation: What did you learn? Who are the authors? What do these texts have in common? What are their strengths and weaknesses? How would you evaluate them overall? How can you apply them to the other core readings from class? What did you learn from these books?
• Principles/characters: What elements did you like best? Which characters did you like best and why? How does the author unfold the story or the main idea of the book?
• Organize: Make sure that most of it summarizes the work. Then you may analyze the core themes (violence, fraud, empowerment, hope) or themes of the work.
• Your Evaluation: Choose several points to discuss about the book. What worked well for genre? What major themes, motifs, or terms does the book introduce, and how effective are they? Did the book appeal to you on an emotional or logical way?
• Recommend: Would you recommend this book to others? Why? What would you tell them before they read it? What would you talk about after you read it?
• Synthesis: Tie the themes of these books to the bigger concepts in the human trafficking text by Burke, where do they fit in? Be sure to cite Burke a few times as well

Why is continuous change a concept that is central to the  risk management process? 

Opportunity Risk ManagementInitial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.Also, provide a graduate-level response to each of the following questions:

1. Why is continuous change a concept that is central to the  risk management process? 

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]  [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Text
Title: Managing Project Risks ISBN: 9781119489733 

Authors: Peter J. Edwards, Paulo Vaz Serra, Michael Edwards 

Publisher: John Wiley & Sons Publication Date: 2019-08-13

provide three examples of how creativity, flexibility, innovation, and leadership intersect to drive organizational success. What is the impact on the organizations?

150words with 1 reference

Using the Wall Street Journal, provide three examples of how creativity, flexibility, innovation, and leadership intersect to drive organizational success. What is the impact on the organizations?

Explain why the customer is the cornerstone of marketing

Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

• Explain why the customer is the cornerstone of marketing
• Briefly explain the concepts of segmentation and targeting
• Describe the marketing mix
• Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
• Explain the role of a marketing plan as a guiding document for marketing activities

Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-segmentation-and-targeting-introduction/

Reading: The Role of the Marketing Plan

Reading: Components of the Marketing Mix

Explain how this information may impact the way you prescribe medications to patients.

As a psychiatric nurse practitioner, it is essential for you to have a strong background in foundational neuroscience. In order to diagnose and treat patients, you must not only understand the pathophysiology of psychiatric disorders but also how medications for these disorders impact the central nervous system. These concepts of foundational neuroscience can be challenging to understand. Therefore, this Discussion is designed to encourage you to think through these concepts, develop a rationale for your thinking, and deepen your understanding by interacting with your colleagues.

For this Discussion/Case study , review the readings and videos and reflect on the concepts of foundational neuroscience as they might apply to your role as the psychiatric mental health nurse practitioner in prescribing medications for patients. 

Post a response to each of the following:

1. Choose one case in the video section.
2. Explain 
3. Explain how this information may impact the way you prescribe medications to patients. Include a specific example of a situation or case with a patient in which the psychiatric mental health nurse practitioner must be aware of the medication’s action.

Post a paragraph about your views on how technology frames our perspective.

Post one or two paragraphs describing your reaction to Alexie’s memoir about learning to read and how he expresses his commitment to social change in his community. 
How is it the same or different from your own story of learning?
Post an additional paragraph about your views on how technology frames our perspective. Comment on what you found the most or least surprising in the TEDTalk video on this subject.
attachmentTopic_Week6_Discussionsample.html

Describe a situation, like a car crash, that increases or decreases  the activity of your organ, and explain the effect that situation would  have on your organ.

Introduction: The ANS is the part of the nervous system that  supplies the internal organs and structures, including the blood  vessels, stomach, intestine, liver, kidneys, bladder, genitals, lungs,  pupils, heart, and sweat, salivary, and digestive glands. Two divisions  of ANS (the sympathetic and parasympathetic) have opposite functions. As  we learned, the sympathetic nervous system prepares the body for  intense physical activity and is often referred to as the  fight-or-flight response. The parasympathetic nervous system has almost  the exact opposite effect, relaxes the body, and is often referred to as  the rest-and-digest response.

For this post, you have to write at least 400 words addressing the  following 5 points. Please identify each point in your answer.

1. Choose an organ in the body that has autonomic innervation. (LUNGS)
2. Next, describe how the organ you have chosen is affected by one of  the two divisions of the ANS. Is it stimulated? Inhibited? Which part of  the organ is affected? Do not do both divisions of the ANS.
3. Identify the location and neurotransmitters of the preganglionic and  postganglionic neurons that innervate the organ you chose from the  division (sympathetic or parasympathetic) you chose.
4. Would your organ be controlled through a gray ramus communicans, splanchnic nerve, cranial nerve, or sacral spinal nerve?
5. Describe a situation, like a car crash, that increases or decreases  the activity of your organ, and explain the effect that situation would  have on your organ. Compare that effect to normal basal levels of your  organ’s activity. Explain how the change(s) in the activity of the organ  of your choice might be perceived, if at all. Other situations could  include a job interview, relaxing on a beach, encountering a growling  dog while walking outside, jumping out of the way of an oncoming  vehicle, getting a massage, feeling unsafe while walking down a dark  street at night.

This is a first come first serve choice, so please review the  previous postings to choose your organ. If one student chooses an organ  like the eye, then only the regulation by either the sympathetic or  parasympathetic nervous system should be discussed. One organ per  student. Duplications are not allowed, and such postings will be deleted  by the instructor. If you cite a specific source, please include the  reference (APA format).

Devise a strategy for transforming the non-evidence-based treatment into an evidence-based treatment by integrating a specific psychological theory with new or existing research.

 Prior to beginning work on this journal, please read Chapter 13 in History and Philosophy of Psychology. This journal invites you to engage in creative thinking regarding the future potential for non-evidence-based treatments. Research one of the non-evidence-based treatments from the Chung (2012) e-book, summarize views of this treatment within its historical context, and relate these views to at least one modern theoretical perspective on psychopathology. Devise a strategy for transforming the non-evidence-based treatment into an evidence-based treatment by integrating a specific psychological theory with new or existing research.

There are no explicitly wrong or right answers for this journal entry. Your journal will be graded based on whether or not you provide a substantive and thoughtful supported by existing literature.

Describe an example from your own personal or professional experiences where you could apply a hypothesis test, and discuss how knowing that information helped you.   

Respond to the following in a minimum of 175 words: 

• Discuss the concepts of hypothesis testing, including what you are evaluating, when it should be used, and the differences between a one- and a two-tailed test. 
• Describe an example from your own personal or professional experiences where you could apply a hypothesis test, and discuss how knowing that information helped you.