Briefly describe two opportunities that you think, would provide Zara with continued growth over the next 5 years? Why?
International Marketing Case Analysis
This evaluation is worth 15% of your total course grade.
Attached is the case you will be analyzing, Zara and Inditex. You are being asked to summarize and analyze the case – clearly describing the major issues and providing analysis from the perspective of an International marketer. In addition, answer the questions below in a short essay style (paragraph) providing your reasoning. Your case summary and analysis should be approximately 3-4 pages in length (12pt font, 1.5 spacing).
All the information you need is in the case. You can read other sources for background but there is no need to create a bibliography. This is “your’ analysis – I am not interested in someone else’s thinking and opinions.
This case is about the international fashion industry. It also well demonstrates one of the fundamental problems in retailing – while first mover advantage with respect to innovative strategies in the industry can bring much success, competitors soon imitate. Resting on one’s laurels simply doesn’t work in today’s globally competitive marketplace.
The questions are:
What are the ways that Inditex ensures that “fast fashion” is truly fast?
Why would a retailer introduce their online stores country by country?
Why was Inditex slow to embrace online sales when they are so tech-savy in other ways?
Briefly describe two opportunities that you think, would provide Zara with continued growth over the next 5 years? Why?
In light of the pandemic and the required shift away from retail stores do you think Zara was ready for an online retail world? Briefly discuss?
You will be graded on the quality and correctness of your answers, English usage, and clarity of thought and structure of your response.
You will submit your answer, in a Word Document as part of your final test to the dropbox. The dropbox is enabled with Turnitin.
NB – Please write in your own voice and use your own words – read and think! Cutting and pasting quotes, phases and thoughts from outside sources will not be tolerated and will result in a zero grade. Also please do not use other Internet sources that purport to solve this case – Slideshare, Course Hero and other student papers – a Turnitin relationship to these types of sources will also result in a zero grade.
I encourage you to visit Zara’s website and if you can access the NYT’s article (link below) you can read it for further background (not required)
Let me know if you have any questions.
Zara International
https://www.zara.com/ww/
From The New York Times:
How Zara Grew Into the World’s Largest Fashion Retailer
From an unfashionable corner of economically disheveled Spain, Zara has conquered the “fast fashion” market by learning a new way to understand shoppers all over the world.
https://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?smid=em-share
What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
Assignment Details
This assignment has three parts, as follows:
- Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the “Course Objectives,” and then selecting “View class objectives.” How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
- Societal marketing is on the rise as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
- Choose a product that you would like to improve upon; determine its current position in the life cycle. Find 2 current industry leaders related to this product, and share each mission statement available from each of their Web sites.
What are the technical advantages of optical fibers over other communications media?
What are the advantages of developing a website using a tool such as Artisteer or Joomla? Are there any disadvantages. Explain?
Linux is a free and stable operating system, which is a great advantage. What are the disadvantages of adopting it?
Give three reasons why Linux has become a popular server operating system.
Define Software Piracy. How if affect the software industry. Mention several forms of Software piracy. What is function of BSA and SIIA.
Define a ready-made software. What are the main elements to consider when purchasing ready-made software for an organization?
What is multimedia? What are the different media in multimedia?
Give five examples of how this technology can be used in training, customer service, and education.
What is VoIP? If you were a business owner, what factors would you consider to be important in order to switch to VoIP for your phone system?
What risks to organizations does the growing use of networks pose?
Explain the most important types of networks. (LANs, MANs, WANs, and PANs)
What are the technical advantages of optical fibers over other communications media?
Would an astronomy observatory 20 miles away from a city or town likely be able to get DSL service? Why?
What is BPL? Why is the technology potentially available to almost every home?
2) Have the courts and/or legislative bodies done enough to prevent racial bias from having an impact in death penalty cases? Why or why not?
Discussion prompt(s):
1) What is your reaction to the data presented here (and elsewhere in the module) about the distribution of executions in the U.S. by race of defendant and race of victim? What, if anything, stands out to you from these data?
2) Have the courts and/or legislative bodies done enough to prevent racial bias from having an impact in death penalty cases? Why or why not?
No more than 200 words
Explain the difference between period and regional style. Define personal style. Define iconography.
Watch the video: Van Gogh’s Bedroom. Summarize the features of style in Vincent van Gogh’s Bedroom. Identify and describe the colors, lines, texture, pattern, shape, and space. Explain the emotional mood that the artist creates with these visual elements.
· Explain the difference between period and regional style. Define personal style. Define iconography.
· Watch the video: Why Look at Art? Explain why it is important to look at art.
Does the way we think about creativity in marketing need to change because of these new roles?
What Creativity in Marketing Looks Like Today?
What is creative about marketing? Is it more creativity or new ideas? Is a creative marketer more like an artist or a business person? Traditionally, the term “marketing creative” has been used to describe the words and pictures that go into ad campaigns. But marketing, like other business tasks, has become more difficult and complicated. Marketers basket random need to know how to analyze data, understand how customers feel, and design products. Does the way we think about creativity in marketing need to change because of these new roles?
Select Walker and Avant method of theory analysis and apply it to an assigned theory.
Theory Analysis and Evaluation
Purpose: With the evolution of numerous theories within the discipline of nursing, there is a need to examine and critically analyze a theory’s value to the profession and to practice. Consideration of the contribution of a theory to the body of nursing knowledge must be made.
Theory analysis is a systematic, nonjudgmental process that supports understanding of that particular theory. A grand, middle range or borrowed theory may be selected.
There are several methods for theory analysis and evaluation; each has its unique approach and process.
Select Walker and Avant method of theory analysis and apply
it to an assigned theory. You should use examples in nursing practice to illustrate your analysis. APA format is expected.
What does it mean to practice culturally relevant pedagogy?
Culturally Relevant Pedagogy View the videos listed below. Gloria Ladson-Billings says that Culturally Relevant Pedagogy rests on 3 propositions. Think about the pedagogy that is being explained. Think about ways you can incorporate culturally relevant pedagogy explicitly in your teaching.Reflect about Culturally Relevant Pedagogy and how it may intersect with your instructional decisions. Think about your future classroom. Design a plan of action that incorporates these practices into your current classroom setting and teaching practices. You must explicitly tie your answers to the information from the three videos. Reflection Prompt:
- Identify and briefly describe the 3 propositions by Gloria Ladson-Billings
- What does it mean to practice culturally relevant pedagogy?
- What challenges do you think you might face in school that may prevent you from incorporating these practices?
- Provide specific at least one specific way you can incorporate culturally relevant pedagogy in your classroom setting?
- align at least one plan of action directly with each of the propositions
- tell how each plan incorporates culturally relevant pedagogy with literacy instruction
- tell how this will help students improve their reading and literacy learning
Videos:
Submit a 1 to 2 page, single-spaced document that thoroughly explains your response to the reflection prompt above.
Make reasonable assumptions about the segments that will inform your profit projections.
Overview
The elevator pitch was a success! Senior management believes they made the right choice in giving you the title of CIO and putting you in charge of seizing new opportunities in the marketplace.
Scenario
While the pitch conveyed your good idea, it was just that: an idea. You now have to test the feasibility of your idea. However, before you create a complete business model canvas (BMC), you want to quickly identify key elements needed to take your product or service idea to market.
In doing so, you will assume that all components of the BMC are at the fingertips of your project team. For example, you will have to work with the marketing and sales departments, and perhaps outside vendors and suppliers, to promote, advertise, and sell the product or service.
The Business Model Canvas Template you complete in this assignment will serve as the groundwork for the more detailed PowerPoint slide deck you will create in Milestone Two. As with any well-executed project, a former project manager experienced in such product-to-market initiatives has agreed to assess your complete BMC slide deck, which you will submit in Module Five.
Prompt
For this assignment, consider the company you have selected and the work you have completed so far to further your business idea. Then, complete the Business Model Canvas Template linked in the Guidelines for Submission section with your assumptions about the key activities for your business idea, product, or service. Specifically, you must address the following rubric criteria:
- Value proposition: Complete the Value Proposition building block by describing the value of your business idea, such as the customer need you are satisfying or the problem you are solving.
- Front-stage considerations: Outline the segments related to your potential customers, which include the Customer Segments, Channels, and Customer Relationship building blocks.
- Back-stage considerations: Make initial assumptions about how your business will work. This includes completing the Key Activities, Key Resources, and Key Partnership building blocks.
- Financial considerations: Make reasonable assumptions about the segments that will inform your profit projections. These include the Cost Structure and Revenue Stream building blocks.
Guidelines for Submission
Complete and submit the Business Model Canvas Template PPT. Any sources cited should use APA formatting.
Identify a manager’s organizational or employee performance need to control and why the control is important in that situation.
During this week, we discussed the function of controlling and the tools managers use to measure performance. As you can see, this is important to the manager because it will determine whether there is a need for corrective action.
For this discussion board:
- Identify a manager’s organizational or employee performance need to control and why the control is important in that situation.
- Classify the control used for that situation (feedforward, concurrent, or feedback control).
- Identify which tool was used and why.
- Suggest any other type of control or tool that you would use.
250 – 350 words
