DEVELOP A “ CREATIVE BRIEF” FOR YOUR BRAND’S UPCOMING SOCIAL MEDIA CAMPAIGN .

STORY TELLING IN MARKETING AND SALES – Assignment

Story-Telling Portfolio Project Part (2)

Executing Your Story

Good marketing consists of telling the right story to the right people at the right time. Now that we know who the right people are, it’s time to create the story.

NOTE FOR THE WRITER: YOU CHOOSE “NIKE” AS YOUR BRAND IN THE PROJECT PART (1) SO YOU WILL WRITE ABOUT “NIKE” IN THIS ASSIGNMENT. I also attach Portfolio Project Part 1 too for your reference.

Assignment Description:

Portfolio Project (Part 2) consists of 2 MAIN TASKS:

Answer the followings (minimum 350-400 words, combine 1 to 2)

1) DEVELOP A “ CREATIVE BRIEF” FOR YOUR BRAND’S UPCOMING SOCIAL MEDIA CAMPAIGN . Remember to consider your unique selling and value propositions, objectives, and goals you want to achieve. Also, make sure you consider which social media platforms you want to use to deliver your message.

Here’s a great article on creative briefs “Guide: How to Write a Creative Brief (With Examples)” https://www.skillshare.com/blog/guide-how-to-write-a-creative-brief-with-examples/

2) It’s time to execute your message using the creative brief as your guide. “ CREATE 2 EXAMPLES OF DIGITAL CONTENT” THAT WILL RESONATE WITH YOUR TARGET MARKET AND ACHIEVE YOUR MARKETING OBJECTIVES. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience.

Note: Write a minimum of 350-400 words for above 2 questions, conveying your own thoughts/views.

Apply a global health perspective to addressing the infectious disease illustrated in this case.

https://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsbig&AN=edsbig.A658950100&site=eds-live&scope=site

Scenario: Cardiovascular and Infectious Diseases From a Sudanese Lens

Baruti is a 67-year-old farmer from Sudan. He has been migrating to other farming communities over the last few years. He has reported a family history of coronary vascular disease, with most males in his family dying in their 40s and 50s. Since last week, he has been experiencing weight loss, chronic cough, night sweats, and bloody sputum. His tuberculosis test shows a positive diagnosis. He is presently living in a community with a low literacy rate and limited healthcare availability.

Additionally, read the Sudan: Tuberculosis on the Rise in Sudan report for additional perspective on the rise of tuberculosis in Sudan.

Prompt

Apply your disciplinary perspective to evaluate the chronic cardiovascular and infectious disease risks implied by the case. In other words, defend your professional viewpoint regarding the most important factors that contribute to the health challenges. Then, in your responses, work as a group to refine those initial assessments.

Apply a global health perspective related to addressing chronic cardiovascular diseases illustrated in this case. Which factors are most important in understanding Baruti’s cardiovascular disease diagnosis (for example, age, genetic predisposition, access to healthcare)? Be sure to substantiate your claims with evidence.

Apply a global health perspective to addressing the infectious disease illustrated in this case. Which factors are most important in understanding Baruti’s infectious disease diagnosis (for example, socioeconomic group or migrant status)? Be sure to substantiate your claims with evidence.

Explain the clinical symptoms or noted characteristics of the health challenge.

Excellent work! Now that you have successfully conducted a mini ethnographic analysis of the population, you will focus on other related health challenges. Even though the health challenge for your chosen humanitarian aid trip will be the focus of your interventions, there are other real and potential health challenges the population or the team will encounter. If you want to be successful in this trip, you need to know about these other health challenges and how they interact with the health challenge of the chosen population.

By investigating the scholarly literature, you will answer the questions: What is known about the other health challenges among the population within the area of focus for the humanitarian aid trip? What should the team prepare to encounter?

Prompt

Building on the prior project preparation assignments, examine the details related to the other health challenges faced by the population, as well as those your team may meet, during the humanitarian aid trip. Then complete the provided worksheet to further your analysis of the nature of the other health challenges. Search the scholarly literature to outline your responses for at least three different health challenges for your chosen location. Your responses should be concise.

Note that you should cite at least three scholarly sources from your investigation. The evidence should not be older than five years. To access the Shapiro Library Guide: Nursing—Graduate, go to the Start Here section of the course.

You must identify three other health challenges and address all the following specified criteria for each of these other health challenges:

Other Health Challenge #1: Assess the implications and interactions of this health challenge with your selected health challenge for your aid trip.

Analysis: Analyze the other health challenge in the Analysis Table provided. Be sure to address the following aspects:

Incidence: Identify the incidence related to the health challenge.

Prevalence: Describe the prevalence of the health challenge.

Presentation: Explain the clinical symptoms or noted characteristics of the health challenge.

Influence of social determinants: Describe the influence of the social determinants related to the health challenge.

Inequities: Identify any inequities related to the location of the humanitarian aid trip.

Related programs, policies, or legislation: Identify any programs, policies, or legislation related to the health challenge.

Other characteristics or facts: Describe other characteristics or facts related to this health challenge.

Connections: Draw connections to your chosen health challenge for your humanitarian aid trip in the Connections section. How does this challenge impact the population and the health challenge of focus? Explain what the team should expect in relation to this challenge. In other words, what should the team be ready to address regarding this challenge?

Other Health Challenge #2: Assess the implications and interactions of this health challenge with your selected health challenge for your aid trip.

Analysis: Analyze the other health challenge in the Analysis Table provided. Be sure to address the following aspects:

Incidence: Identify the incidence related to the health challenge.

Prevalence: Describe the prevalence of the health challenge.

Presentation: Explain the clinical symptoms or noted characteristics of the health challenge.

Influence of social determinants: Describe the influence of the social determinants related to the health challenge.

Inequities: Identify any inequities related to the location of the humanitarian aid trip.

Related programs, policies, or legislation: Identify any programs, policies, or legislation related to the health challenge.

Other characteristics or facts: Describe other characteristics or facts related to this health challenge.

Connections: Draw connections to your chosen health challenge for your humanitarian aid trip in the Connections section. How does this challenge impact the population and the health challenge of focus? Explain what the team should expect in relation to this challenge. In other words, what should the team be ready to address regarding this challenge?

Other Health Challenge #3: Assess the implications and interactions of this health challenge with your selected health challenge for your aid trip.

Analysis: Analyze the other health challenge in the Analysis Table provided. Be sure to address the following aspects:

Incidence: Identify the incidence related to the health challenge.

Prevalence: Describe the prevalence of the health challenge.

Presentation: Explain the clinical symptoms or noted characteristics of the health challenge.

Influence of social determinants: Describe the influence of the social determinants related to the health challenge.

Inequities: Identify any inequities related to the location of the humanitarian aid trip.

Related programs, policies, or legislation: Identify any programs, policies, or legislation related to the health challenge.

Other characteristics or facts: Describe other characteristics or facts related to this health challenge.

Connections: Draw connections to your chosen health challenge for your humanitarian aid trip in the Connections section. How does this challenge impact the population and the health challenge of focus? Explain what the team should expect in relation to this challenge. In other words, what should the team be ready to address regarding this challenge?

Describe the potential market for the technology, how it will impact banks and society. What are the trade offs?

Project: Fin Tech

Your group project is to write a report on 2 areas of ‘fintech’ that you find most interesting/promising.

Describe the potential market for the technology, how it will impact banks and society. What are the trade offs? Who stands to gain or lose?

Within the 2 areas of fintech you chose, tell me who the market leaders are at the moment and how did they get there?

Propose your own fintech product. Describe your market and your competition.

Your report must be properly referenced. You may use any resource available except: (1) students outside your group, (2) faculty members, (3) online research paper services.

If you have questions regarding the project, please do not hesitate to let me know. I will help as much as I can. However, please keep in mind that you should ask me questions as soon as is practical. Do not wait until the last minute.

There is no limit on the length of this report. However, there is no reward for a lengthy paper that is low on content. It is easy to turn a short paper into a long one. It is much more difficult to do the opposite. Please make your paper “to-the-point” but complete.

In consideration of all of the above, your report should be double spaced and about 10 pages in length.

Research a recent scholarly article on a subject in strategic planning for healthcare that you consider key.  Why is this so?

Research a recent scholarly article on a subject in strategic planning for healthcare that you consider key.  Why is this so?  Briefly describe the issue.  This is your opportunity to apply the past units to a focus meaningful to you.

Describe how the health outcome would be impacted.

Patient Outcomes and Sustainable Change

Assessment Description

2. Reflecting on the “IHI Module TA 103: Increasing Value and Reducing Waste at the Point of Care,” describe the role of the DNP-prepared nurse in managing costs. Identify one common barrier to cost management and inappropriate resource use. Discuss a change theory and how it can be applied in nursing practice to integrate sustainable care delivery. Provide supporting evidence.

Assessment Description

3. Reflecting on the “IHI Module TA 102: Improving Health Equity,” describe two causes of health disparities in the United States, or in your local community, that lead to health inequity. What ethical issues inhibit access and quality for care for these issues? Outline an initiative, integrating your faith and ethical principles surrounding practice, to reduce these health inequities and sustain the change within the health care system.

Assessment Description

4. Reflecting on the “IHI Module QI 202: Addressing Small Problems to Build Safer, More Reliable Systems,” describe how your direct practice improvement project achieves clinical improvement. How will you achieve widespread change? How would the widespread change of your DPI Project be affected if it were implemented in a country with universal health care. Describe how the health outcome would be impacted. Provide supporting evidence.

Assessment Description

5. Reflect on the “IHI Module QI 201: Planning for Spread: From Local Improvements to System-Wide Change.” Describe how change spreads according to Kurt Lewin and Everett Rogers. Using the IHI Framework for Spread, assess the current culture of your organization or practice site and explain how likely a new idea will spread. Provided rationale and support for your explanation.

Assessment Description

6. Reflect on the “IHI Module PS 203: Pursuing Professional Accountability and a Just Culture.” As a future DNP leader describe what quantitative and qualitative data you could use to assess the culture of your practice site or organization. Explain how you can create, shape, and sustain a culture of safety for your site or organization using the six domains of a culture of safety. How will you inspire, motivate, and inform your organization on a journey of zero harm? Provide rationale and support for your explanation.

Assessment Description

7. Reflect on the “IHI Module PFC 102: Key Dimensions of Patient and Family Centered Care” module. Explain how the four dimensions of patient- and family-centered care are applied or can be applied within your organization. How does your organization collaborate with patients and families to redesign care?

Assessment Description

8. Reflecting on the “IHI Module: PS 202 Achieving Total Systems of Safety,” describe the eight recommendations proposed in the IHI report that DNP leaders can apply to accelerate patient safety and the prevention of harm. What three key recommendations will you use as a DNP leader to promote safety among the workforce in your organization to improve health outcomes?

Analyze systemic interventions addressing how to include the primary support persons in treatment.

Use the Week 9 Assignment Template [DOC] to create your treatment plan and address the following:

• Identify a specific systemic theory that will guide interventions to work with the client and family system.
• Analyze the cultural considerations for the case and how the theory will guide multicultural appropriate application.
• Based upon the assessment summary, analyze the appropriate level of care.
• Analyze systemic interventions addressing how to include the primary support persons in treatment.
• Analyze referrals that may be needed and a plan to coordinate with other treatment professionals.

You are encouraged to use course readings and optional articles to support your treatment plan.

Explore cycles of grief and different types of grief and loss. 

WEEK 9 RIVERA FAMILY CASE STUDY PART II

Build upon your case presentation for the Rivera Family Case Study in the Week 6 assignment. The readings and resources from the prior weeks will support you as you assess, identify, and diagnose grief and loss.

Assignment Instructions

Build upon your case presentation from Week 6. Incorporate what you have learned about grief, loss, and trauma. Think about and discuss the ways in which you might mitigate impacts to yourself and your clients into your case presentation.

1. Write a case presentation of the Rivera family.
2. Use the Rivera family case study and Interactive Learning Module: Riverbend City: Rivera Family Case Study Part II to assess, identify, and diagnose grief and loss.
3. Explore cycles of grief and different types of grief and loss. 
4. Consider cultural and ethical considerations when identifying which type of systemic intervention you might choose in this situation (family therapy, therapy group, or support group [if beneficial]).
5. Write to the scoring guide for this assignment to address all of the requirements for this assignment.

Explain how the project created value for the organization and its overall strategic goals.

What implications do you see in this case about the interaction between learning disabilities and behavioral disorders?

1. From the historical and current evaluation information provided to you about Sammy, make a list of the strengths and needs indicated by this case material.
2. Given this information, do you concur with the school psychologist’s conclusions about classification?
3. What are the implications of that classification?
4. What are the programming implications in this information?
5. What implications do you see in this case about the interaction between learning disabilities and behavioral disorders?
6. How might the use of RTI have changed the course of Sammy’s disability? 

Please submit a one-page analysis in response to the questions above. This analysis must be grounded in the case study. Assume that your audience is already familiar with the case, eliminating the need for background information. No need for any header information…begin your answer on line one of your page. There should be strict adherence to the 1 PAGE MAXIMUM. The analysis will be graded on the basis of (10 points per item) :

• Familiarity of Case
• Reflects Knowledge /Concepts
• Grammar (including APA 7th Edition)
• Adherence to assignment guidelines (length and formatting as directed)

Reference:Learners with Mild Disabilities: A Characteristics Approach, Enhanced Pearson 5th Edition By Eileen B. Raymond Published by Pearson, p. 309 – 311. Copyright © 2017 ISBN-10: 0-13-382711-9; ISBN-13: 978-0-13-382711-8