select an international brand of your choice that wishes to enter a foreign market (preferably an emerging market) and prepare a marketing plan for the brand.
MARKETING PLAN OF A BRAND (100% of the overall mark)
Word count: 2000 words (+/- 10%) excluding references and Appendix)
Assignment brief: You will be expected to select an international brand of your
choice that wishes to enter a foreign market (preferably an emerging market) and
prepare a marketing plan for the brand. You are expected to justify your decision to
use academic and research-based information and references to support your
arguments and write a report with an academic tone of voice and writing style.
The plan should cover the three-year period to May 2025 and the list of elements
included in the plan is illustrated below:
· A brief overview of the brand
· Analyse the current market and the industry environment
Content of the plan
· The selection of the market to entry
· Customer segmentation, targeting, and positioning in the chosen market
· International marketing mix
· Branding strategies
Write book chapter reviewing the recent primary literature dealing with one protein involved in the HIV-1 life cycle.
S22 Book Chapter Assignment
Objectives: The objectives of this assignments are to (1) develop skills in synthesizing primary literature in protein biochemistry and (2) practice technical writing skills including use of good organization, structure, logical flow, grammar and style.
Assignment: Write book chapter reviewing the recent primary literature dealing with one protein involved in the HIV-1 life cycle. Topics to be discussed include (1) the role of the protein in the HIV-1 life cycle, (2) details of the protein structure and biological activity, and (3) role (if any) as a therapeutic target for HIV-1 treatment or prevention.
Scope: The body of the assignment should be at least 4000 words, including references
Sources: At a minimum, 20 sources should be referenced, with all being from peer-reviewed journal articles. Use of review articles is encouraged, as long as the review is from a peer-reviewed journal. Web pages that are not from refereed journals can be used to help you get a general background and to find more robust sources, but should not be cited. The paper should be written in your own words and should not include extensive quotation or paraphrasing of published (including online) material. Any figures used should be original. Use the Turnitin originality check (see below) to ensure the originality of your writing.
Format: The assignment should consist of a title page, the body of the assignment and a list of cited literature. Citations should be made using the American Chemical Society (ACS) style using EndNote (see http://library.csus.edu/guides/metzgerd/EN/GettingStarted.pdf). In the body, the pages should be double-spaced with 1″ margins and use Times New Roman 12 point type.
Turnitin: You will be completing an originality report of your drafts and submitting your final book chapter using the web-based service Turnitin accessed through Canvas.
Apply theoretical knowledge and skills acquired at university in the workplace and in addition, the new work-based knowledge and skills
Placement Report
5000 words excluding references
The assessment provides opportunities for students to highlight your development and demonstrate knowledge and understanding, skills and other attributes in the following areas during the placement year.
Apply theoretical knowledge and skills acquired at university in the workplace and in addition, the new work-based knowledge and skills
Reflect on personal performance and professional development
Communicate effectively in oral and written form in a clear, concise and accurate manner.
Understand how to work effectively whether independently or as part of a team.
Description of the assessment
The task asks you to reflect on your work placement experience from a developmental perspective and seeks you to help you reflect on theory and its application in the workplace. A good write up of this report could serve you well in your job seeking. Moreover, an important aspect of this process for someone studying is ability to look at theory and its practice with a critical eye.
Organisation: Royal Marsden NHS Trust Foundation
Contents page
Introduction- Explain what information you are going to include in the report. Tell me what are going to write in the report (500 words)
Placement provider (1500 words)
The nature of the organisation (organisation’s mission, its main products and/or services and business activities that the organisation is engaging with) describe the nature of the business, the industry it operates in its mission statement and strategy, organisation structure. How they generate income. Create A SWOT analysis with competitors in the industry.
Use table and graphs to highlight the organisation structure and departmental responsibilities
My role (1500 words)-
what are your primary responsibilities? Were you given targets to meet? Comment on the personal development plan. How did I add value to the firm? What would they do without me?
Personal Reflection (1500 words)
An account based on your placement experience that focuses on theory and its practice regarding skills development such as:
Communication
Problem solving
Teamwork
Leadership
Networking
A critical reflection on your experience of the work placement. For example, how were you challenged in the course of the work placement and how did you resolve any difficulties? What was your contribution to the goals of the department?
How have you grown intellectually and professionally as a result of the placement? How has the placement changed your thinking about the relationship between academic interests and the working environment?
Make a reference to Personal development plan where relevant in the personal experience.
Grade Guidelines
Excellent work overall with all aspects of the work complete, well presented and a high quality; strong narrative thread that demonstrates an excellent grasp of subject matter; strong sense of critique with excellent synthesis of materials from different sources: very well referenced: all tables are accurately presented and appropriately labelled.
Harvard Referencing include up to 15 References (Include all websites used at the end of the reports well as references. (Include reliable academics references/industry report/ journal articles and not all google links.
Use 1st person when referring in self-reflection section experience.
Font- Arial 10.
Include graphs and tables. (Use Uk based graphs and tables)- reference these as well
Report style not an essay.
Reference to an UK based academic theory (no need to explain in too much detail.) Focus more the reflection
No plagiarism
PDP- Smart Objectives are completed by me and Rating report by manager.
Add heading and subheading where appropriate
My instructions:
Create a contents page.
Rewrite introduction and conclusion. Avoid using 1st person in conclusion and introduction except when self-reflecting. (500 words each).
Rewrite the Kings fund section in the placement provider.
Rewrite the Your role section. Explain what a placement student does and do. Use the same information. Correct grammar and sentencing. Refer to the coursework brief as a guide. Rewrite so the questions in the brief are answered. Improve (1500 words only reduce if it is over)
Writing:
Placement provider- (1500 words)
Follow coursework brief.
Use UK reliable based online references (easily accessible). Use website such ARM GAM, Kings fund, NHS websites etc.
Swot Analysis- Include information for Generic UK NHS Trusts in finance.
Personal Experience: (1500 words):
As I am aware of the work limit. Not all information below needs to be included but is an idea to what to write about.
Keep the transferable skills brief and skills development brief. Do not overcomplicate.
Use theories that are relevant online accessible modern academic resources for skill development.
Reflect on previously what I wrote to show skill development. Use examples from my role and PDP if needed.
Difficulties (in have mentioned briefly in my rewriting work.)- 1. Adjusting to office environment, working with professional accountants (finding that intimidating. Confidence to speak up during meetings etc. 2. Learning accounting software’s- initially struggled with this as I was very unfamiliar with this and had to learn quickly so that I could help my team during busy times. (accounting softwares are agresso. ),
Communication-
Use a theory relating to communication-
Talk about how it relates to skill development-
At the beginning of the placement- Really struggled to talk with other about my work and struggled to ask questions when stuck. Eventually being able to display information clearly and concisely through emails as well meetings during budget review and daily morning meetings. (verbally). Learnt techniques and methods to improve communication for example planning what to say before I say it. etc
By the end, evidently, I have improved, I now able to communicate to my team and other very easily and confidently. My social anxiety has improved. Got involved in volunteering. Asked for feedback from others after presentations and meeting which allowed me to see from third perspective.etc
Refer to PDP
Problem solving
Use theory relating to Problem Solving
Some ideas to talk about:
At the beginning of my placement, I had very limited knowledge about finance therefore I could not problem solve a situation. The more time I spent on each team the more I realised how similar they were. Therefore, I was able to implement my knowledge when moving to the next team.
Creating a report where the figures were incorrect or when the financial position was incorrect therefore I had to either find the correct information or create a journal to fix it. Also, when member of my teams was struggling with workload I would to help them and complete some of their tasks that had deadlines. Etc.
Teamwork
Use theory relating teamwork
Some ideas to talk about:
Working in a team was very new for me as I had never worked with one in office environment. I have worked at university. However never in a financial environment. Therefore, seeing how all divisions linked was intimidating. My team already knew everyone and being introduced to everyone was overwhelming and daunting.
However, it got easier once became more familiar with everyone.
Leadership
Use theory relating leadership
Some ideas:
Leadership- really had no experience in leadership previously. Eventually as I became more confident, I was able to become indirect leader. For example, volunteering onwards. I was one of the first to volunteer which subsequently led a lot of people in the office being encouraged to volunteer at lunch time themselves. The skill development is evident here. (expand on this)
Networking
Use theory relating to Networking
working in the placement encouraged me to develop my social skills. I suffer from social anxiety which made this very difficult for me. Throughout the placement, I became more comfortable talking to others about any problems I had. Was able to have easy going conversations with seniors members in the finance department. Reference PDP and Rating Report
Goals to the department
Both divisions
Help them with month end deadline and invoicing deadlines.
Organise meetings and catch ups to get work completed.
Help with the financial in budget reviews
Liaise with other teams so that deadlines were met.
Expand on thes and use example
How has the placement changed your thinking about the relationship between academic interests and the working environment?
Dealing with huge amounts of financial information better. Not overwhelmed
Help me with my academics more in final year of university as I have real experience working in a finance industry.
Now able to know what I like to specialise in and would like to work more in management accounts. Develop further.
Think it is very important.
How have you grown intellectually and professionally as a result of the placement?
Professionally- the way I communicate and liase with budget holders and manager, writing emails, the way I approach my work, how I treat my co-workers.
Intellectually- become more better, able to deal with large workloads, learn as I go along, find out more about how I work and what I need to improve on, gain more knowledge by attending training sessions and speaking to others about finance. Learning what works for me.
how were you challenged in the course of the work placement and how did you resolve any difficulties?
Beginning of the placement, I found it very challenging and intimidating- very limited knowledge of finance and no experience working in professional environment. (Expand on this)- the journey from the beginning to now. I have improved immensely from then, I am more confident in the work I am given and no longer feel intimidated by work or become stressed. Now where to look and how find information that I need to use. (note: you can use what I have written in my role for examples)
Joining a new team/rotation halfway the placement. Transition was difficult as most of the training was done online. initially was difficult because I had learnt their processes and my tasks were different which I enjoyed once I understood what to do and why they are used. (give an example of this) Working with new individuals. Eventually became very well integrated with the team.
Networking- working in the placement encouraged me to develop my social skills. I suffer from social anxiety which made this very difficult for me. Throughout the placement, I became more comfortable talking to others about any problems I had. Was able to have easy going conversations with senior in the finance department.
Technology- initially my laptop was not working nor were the applications. Made several trips to the office in order to resolve this. Made several appointments with IT team to resolve this. Was able to get a new laptop. Even after getting a new laptop there were issues with the programming. IT technician eventually came fixed it.
(what would I have done differently with hindsight). Been more prepared and spoken out more. Been more direct with people and tell others that I wanted to be more involved in tasks and meetings.
Provide a research question(s) with an explanation/rationale for why it is of criminological interest and important to study.
Research Proposal & Research Instrument Design.
By the end of this module, you should have developed a good understanding of research methodologies and the process of conducting social research. This assessment is a 2,500- word research proposal. This assessment will give you the opportunity to independently plan (not undertake) a research study of your choice and outline how you would pursue this project. Your research proposal should include:
• your research question(s) with an explanation/rationale for why it is of criminological interest and important to study.
• a short literature review (500 words approx.) on the topic showing how your project would contribute to original and valuable knowledge in the field.
• an account of the research design you propose to use and your choice of research method(s) to address these questions.
• a discussion of the ethical issues raised by the research project.
• an account of how you would plan to analyse the data.
• a discussion of any practical problems you expect to come across during the research process and reflections on how you might address these (e.g., potential issues of access); and
• a bibliography. You must also include the research instrument you plan to use to conduct your research. For example, if your research proposal includes undertaking interviews with convicted money launderers in prison, you must include the interview schedule with the questions you intend to ask.
Topics Covered in class:
METHOD MATTERS: AN INTRODUCTION TO SOCIAL RESEARCH METHODS
QUANTITATIVE VS QUALITATIVE, EPISTEMOLOGY VS ONTOLOGY: DEVELOPING RESEARCH STRATEGIES
ASKING RESEARCH QUESTIONS AND CONDUCTING A LITERATURE REVIEW
SAMPLING AND SURVEY DESIGN
ETHICS, REFLEXIVITY AND THE RESEARCH PROCESS
THE USE OF DOCUMENTS AND DIGITAL METHODS IN SOCIAL RESEARCH
ETHNOGRAPHY AND OBSERVATION
CONDUCTING INTERVIEWS AND FOCUS GROUPS
QUALITATIVE ANALYSIS: CODES, THEMES AND MAKING SENSE OF DATA
REQUIRED READING:
REQUIRED READING
Bryman, A. (2016) Chapter 28: Writing up social research. Social research methods. 5th ed. Oxford: Oxford University Press
REQUIRED READING
Hall, A. (2018) Chapter 7: Writing up and presenting criminological research. In: Davis, P., and Francis, P. eds., (2018) Doing criminological research. 3rd. London: Sage, pp. 161-177
Please use the University of West England Harvard referencing style. Please find the link below
https://www.uwe.ac.uk/library/info/refbuilder/
Read The Prince and, in a well-written essay, make a case for or against Machiavellian leadership.
Description
PROMPT:
Read The Prince and, in a well-written essay, make a case for or against Machiavellian leadership.
There is no correct answer per se; what matters is that you make a strong, clear argument and
support it with ample and specific evidence.
investigate mandibular and maxillary tori and to determine whether it can be useful in forensic science.
Description
Literature based dissertation,
The aim of the thesis is to investigate mandibular and maxillary tori and to determine whether it can be useful in
forensic science.
Objectives
- Literature search on mandibular and maxillary tori
- Determine if torus can be used for identification.
- Investigate if torus can be used in age and ancestry assessments.
- Establish the benefits of torus in forensic science.
8000 words,
30 sources
‘There is no significant difference between the ‘shareholder’ and the ‘stakeholder’ models of corporate governance in terms of being superior at monitoring management behaviour: ultimately, greedy people will always find a way to cheat the system.’ Discuss.
TOPIC 2: ‘There is no significant difference between the ‘shareholder’ and the ‘stakeholder’ models of corporate governance in terms of being superior at monitoring management behaviour: ultimately, greedy people will always find a way to cheat the system.’ Discuss.
· Chang, H-O (2009) 23 Things they don’t tell you about capitalism. London: Penguin.
· Dirty Money (USA, 2018) Series 1. Episode 1: Hard NOx.
· Deakin, S. and Konzelmann, S. J. (2003) After ENRON: An Age of Enlightenment? Organization, Vol. 10, Issue 3, pp. 583-587.
· Dore, R. (2006) Stock Market Capitalism, Welfare Capitalism. Japan and Germany versus the Anglo-Saxons, Oxford: Oxford University Press. Chapter 4: Corporate Governance: From the employee-favouring firm to the shareholder-favouring firm (pp. 71-132).
· Enron: The Smartest Guys in the Room (2005)
· Koen, C. I. (2005) Comparative International Management, London: McGraw-Hill. Chapter 6: Comparative Corporate Governance
· Lazonick, W. and O’Sullivan, M. (2000) ‘Maximizing shareholder value: a new ideology for corporate governance’. Economy and Society, 29, 13-35.
· Page, (2012) Co-determination in Germany: A Beginners Guide.
· Sorge, A., Noorderhaven, N., and Koen, C. (2015) Comparative International Management. Second Edition. Abingdon: Routledge. Chapter 6: Comparative Corporate Governance
TOPIC 3: ‘Cooperative economies are obviously better than conflictual economies’ Discuss.
· Budd, J. W. (2004a) Achieving Decent Work by Giving Employment and Human Face. Geneva: ILO.
· Budd, J. W. (2004b) Labour Relations: Striking a Balance. NY: McGraw-Hill. Chapter 2: Labour Unions: Good or Bad?
· Gordon, D. M. 1996) Fat and Mean: The Corporate Squeeze of Working Americans and the Myth of Managerial Downsizing, New York: Free Press. Introduction; Chapter 3: The Stick Strategy (pp. 61-94), and Chapter 6: We Take the Low Road (pp. 144-171).
· Human Rights Watch (2000) Unfair Advantage: Workers’ Freedom of Association in the United States under International Human Rights Standards.
· HYPERLINK “http://www.hrw.org/en/reports/2000/08/01/unfair-advantage-workers-freedom-association-united-states-under-international-hu” \t “_blank” http://www.hrw.org/en/reports/2000/08/01/unfair-advantage-workers-freedom-association-united-states-under-international-hu
· Logan, J. (2004) The Fine Art of Union Busting, New Labor Forum, Vol. 13, No. 2, pp. 77-91.
· Prasch (1998) Corporate Strategy and the American Standard of Living: Reviewing Gordon’s Fat and Mean. Review of Political Economy, 10:1.
· Readings by Hyman, Budd, Estreicher and Bamber in: Symposium on John W. Budd: Employment with a HumanFace: Four Views on Efficiency, Equity, and Voice in the World of Work. Employee Responsibilities and Rights Journal, Vol. 17, No. 2, June 2005.
· Wilkinson, R. And Pickett, K. (2009) The Spirit Level: Why Equality is Better for Everyone. London: Penguin.
‘American corporations are unquestionably superior to German firms.’ Discuss.
ESSENTIAL READING PER TOPIC
TOPIC 1: ‘American corporations are unquestionably superior to German firms.’ Discuss.
· Albert, M. (1993) Capitalism vs. Capitalism, New York: Four Wall Eight Windows. Chapter 6: The Other Capitalism, pp. 99-126 & Chapter 7: The Economic Superiority of the Rhine Model, pp. 127-146.
· Can We Do It Ourselves? (Sweden, 2015) HYPERLINK “http://topdocumentaryfilms.com/can-we-do-it-ourselves/” \t “_blank” http://topdocumentaryfilms.com/can-we-do-it-ourselves/
· Chang, H-O (2009) 23 Things they don’t tell you about capitalism. London: Penguin.
· Dore, R. (2006) Stock Market Capitalism, Welfare Capitalism. Japan and Germany versus the Anglo-Saxons, Oxford: Oxford University Press. Chapter 2: A Society of Long-Term Commitments (pp. 23-48), Chapter 9: The Co-determined Firm (pp. 182-206), & Chapter 10: The Organised Community (pp. 207-215).
· Koen, C. I. (2005) Comparative International Management, London: McGraw-Hill.
· Sorge, A., Noorderhaven, N., and Koen, C. (2015) Comparative International Management. Second Edition. Abingdon: Routledge.
· The Corporation (Canada, 2005)
precisely and succinctly as possible what the main claim(s) of the paper are and explain the most important arguments or reasons the author offers for them.
Critical Reflection Guidance There are two readings to work on. Each Reading is 1000 words
Step 1: Close re-reading of the text
You should already have read the text through before, and in class should have made annotations on the text – especially highlighting passages that I have drawn your attention to during the discussion. And you should have in mind the sorts of issues that you are looking out for from the discussions in lectures and seminars. All this should give you a good start for a close re-reading of the text.
As you read, ask yourself: what questions am I asking myself? Are they the right sorts of questions? Think about the sorts of questions I raise in the lectures and seminars and ask yourself those questions about the text: what is the author saying about crime and justice? But, more importantly, how do they link that to broader questions about society or individuals or power or social regulation? Sometimes the author won’t say things explicitly; you will need to infer from what they do say what they must think.
Your aim in doing a close reading of the text is to identify what you think the author’s saying, picking out what seem to be the key passages. Bear in mind that it is okay if you don’t get it the first or second time you read it. Many texts require numerous readings before you begin to get a grip on them.
Step 2: Planning your critical reflection
Here is how your piece should look:
Reconstruction (aim/purpose and central arguments)
Critical assessment of 1-2 central arguments
Context and Wider Debates
‘So What’ Assessment/Conclusion
You can vary the order of these and some may be slightly longer or shorter. You might, for instance, have context and ‘so what’ assessment as a single paragraph or you may feel that they each need their own. But you should ensure to touch on each of these areas. Remember, this isn’t an essay, so you don’t need a traditional introduction and conclusion. Your reconstruction substitutes for the introduction and instead of a conclusion you can give a summary of what you think is the key take away or ‘so what’ of your assessment of the reading.
The first paragraph of your reflection should be a ‘reconstruction’ of the central claim – or one of the central claims – in the text, along with the argument as far as you can decipher it, that the author gives. Your aim in the reconstruction is: to say as precisely and succinctly as possible what the main claim(s) of the paper are and explain the most important arguments or reasons the author offers for them.
The remaining discussion should be devoted to:
advancing one or two critical arguments (you can think of it as objecting to or defending key elements of the text). The emphasis is not on number of criticisms (nor on number of references) but on depth of argument. It is better to develop your points in more depth than to throw some extra ones on top.
Locating the significance of the argument. Criminology is not philosophy as you know. The point of theory in criminology, following Marx, is not just to interpret the world but to change it, or at least change how we understand it or how we respond to it. You don’t need to do additional reading here but you might want to think about how the piece does or doesn’t help you think differently about crime or criminal justice institutions, or how it suggests that we should think differently or do things differently. You might want to draw on discussions in this class, other classes, or think about your professional interests. This is the section where you may find it useful to bring in other readings (for instance the other reading from the same week) but it isn’t necessary. You could say ultimately you don’t think it does offer anything substantial but you need to support this with argument as well. For older readings particularly, you might want to comment on whether you think they remain relevant and how so or not. (NB: This is different to whether or not you find it convincing – it is about the wider relevance)
As a general rule the critical arguments section should be the longest and constitute the main content of the assessment.
Step 3: Editing and Referencing
You will need to support your argument by referring closely to the text. This will mean either direct quotations or paraphrasing specific points. You will need to reference the text correctly when you do this – with in-text referencing, and a bibliography. Any additional texts that you use to support your discussion will also need to be properly referenced. Use the UWE Harvard Referencing style. Find the link below:
https://www.uwe.ac.uk/library/info/refbuilder/
Texts for Analysis
Each reflection is 1,000 words.
Reading 1 Power and Marginality – 1,000 words
Ellison, R. (1952). ‘Prologue’. In: Invisible Man, London: Penguin, pp. 7-16.
Reading 2 – Contemporary Debates – 1,000 words
Anderson, B. (2006 [1983]). ‘Introduction’ and ‘Patriotism and Racism’. In: Imagined Communities, London/New York: Verso, pp. 1-7 and 141-154.
Identify the three certainties in the above scenarios, if any.
Trusts: Managing for Others
Problem Question for Class Review
Jane wants to dispose of some of her properties, comprising a collection of artworks and land at Humberside. She asks Terry to hold ‘my collection of artworks on trust for Benny’ and ‘my land at No 6 Muirfield Park for John’, both of whom were her childhood friends. John, who was not aware of the land ‘gift’, passed on without an heir after Jane had transferred the land to Terry. Shortly after, Jane, who was not aware of the passing of John, also passed on. Benny, who is aware that Jane left her collection of artworks for her, decides to make Sam, her oldest son, their beneficiary immediately.
i) Identify the three certainties in the above scenarios, if any.
ii) Advice Jane on the requirement of formalities, if any, for entrusting the artworks and the land to Terry. – Advise Jane.
iii) What options are available to Benny regarding her desire to give the artwork to Sam?
iv) Supposing Jane did not transfer the land to Terry before her passing, what implication, if any, would have followed?
v) What if Jane had given ‘some of my artworks’ to Terry on Trust for Benny?
vi) Supposing John was already dead as Jane gave the land in trust to Terry for John?
vii) Supposing Jane had said ‘two from my fleet of cars’ to Terry for John?
viii) Supposing Jane had said ‘two thousand units of shares from my five thousand units of shares of XYZ company’ to Terry for Benny?
ix) Supposing Jane had said, ‘I give to Terry, such part of my land at No 6 Muirfield Park as he may deem fit to allocate to Benny after my passing.’
