How would you advise the company on making go-or-no-go decisions for entering new markets?
Founded in 2013 primarily as a coding boot camp, Tech Talent South offers both part-time
and full-time courses on topics like Ruby on Rails and Big Data Analytics. Most of the camp’s
programs are run out of cooperative working spaces and temporary locations throughout
the cities it has a presence in. The primary focus of the Atlanta-founded and now North
Carolina-based company as branded in the name was on coding in the South, but the
company to date has expanded to eleven markets with plans to expand even more. The
founder, Betsy Idilbi, jokes that she wouldn’t have named the company Tech Talent South if
she had known its full potential and growth, including being plugged into the
entrepreneurial ecosystem in places such as Columbus, Ohio. The company even has offices
in the northeastern city of Hartford, Connecticut.
Questions Case study 2:
a) Could a feasibility analysis have helped Betsy from the start? If so, how?
b) The company has expanded its business to offer corporate trainings at existing
companies, rather than teaching classes directly to student enrollees. How would you
identify a new potential market and related customers for Tech Talent South to enter?
c) What could be done with its existing business?
d) How would you advise the company on making go-or-no-go decisions for entering new
markets?
C
Tesla’s business model is different. Identify at least three ways in which the Tesla model differs from the traditional automotive business model and briefly describe the impact of your findings in at least the areas of value proposition, markets, customers and channels.
CASE STUDY
Incorporated in 2003, Tesla declared in its mission statement that its goal is “to
accelerate the world’s transition to sustainable transport,*” and it has proven itself a
leader in green technology in the automotive sector. In its initial business plan, by cofounder Martin Eberhard, the electric sports car company promised to provide the
value of a high-end sports car at a lower cost to the customer and a lower
environmental cost to the planet. Electric vehicles were seen as inferior to standard
vehicles prior to Tesla’s innovations in creating powerful cars that piqued consumer
desire. The generic automotive manufacturing business model relies on collaborative
manufacturing with industry partners and a distribution model dependent on third
parties. Standard cars are aimed at people and businesses with individual
transportation needs. This model is commercially viable because of custom-equipped
add-on features to the per-vehicle prices.
Questions for Case Study :
Tesla’s business model is different. Identify at least three ways in which the Tesla model
differs from the traditional automotive business model and briefly describe the impact
of your findings in at least the areas of value proposition, markets, customers and
channels.
*: In 2016, it was changed from “sustainable transport” to “sustainable energy.”
C
Discuss FIVE main characteristics of the good internal control system and how they can be used in the auditors’ assessment with giving examples.
Question
A. Auditors need to assess the effectiveness of the internal control system of their clients
as part of the audit procedures that need to be conducted before setting the audit plan.
Discuss FIVE main characteristics of the good internal control system and how they
can be used in the auditors’ assessment with giving examples. (10 marks)
B. Apple & Co has been an audit client of your audit firm ANWAR & Co for the last Eight
years. The audit staff of ANWAR & Co and the client staff of Apple & Co have always
celebrated a meal together at the beginning of the final audit process. The finance
director of Apple & Co has suggested this year that both staff can go away for the
weekend – instead of the meal – to a luxury hotel at Apple & Co expense. The finance
director has also suggested that the current year audit fees is negotiated to be a
percentage of Apple & Co net profit for the year.
This year, for the first time, Apple & Co has approached your audit firm to help in
promoting the process of issuing shares – of Apple & Co – in the stock market.
Discussions now are at the early stage and no actions has been taken yet. The total fees
of the audit and other work would fall within acceptable levels in line with applicable
code of ethics.
The financial manager of Apple & Co requires this year that their audit to be completed
within 15 days; however, this is a very busy time for your audit firm and so it is intended
to use more junior staff as they are available. Additionally, in order to save time and
cost, ANWAR & Co have not contacted Apple & Co’s previous auditors.
Required:
Identify and explain FIVE situations where ethical threats which arise from the
above action are existed; and for each ethical threat explain the steps which ANWAR
& Co should adopt to reduce the threats arising. Note: Prepare your answer using
three columns headed The Issue, Ethical threats and Auditor’s response
respectively. (25 marks)
Discuss Five ethical principles that auditors should comply with according to the UK ethical standards.
Question
A. Discuss Five ethical principles that auditors should comply with according to the UK
ethical standards. (10 marks)
B. You have been given the information below for one of your audit clients:
“In the next year, the company intends to undertake a stock exchange listing. The company
has spent $2m on the development of new product lines which is included within intangible
assets. Additionally, it purchased and installed a new manufacturing line. All costs,
incurred in the purchase and installation of that asset, have been included within property,
plant and equipment. In order to finance the new manufacturing line, the company issued
$3m of irredeemable preference shares.
The company offered extended credit terms to its customers. In addition, it provided a
‘price promise’: that it would match the prices of any competitor for similar products
purchased within one month of the date of purchase.
During the year, a product recall has been initiated for one product as a result of faults in
the production process.
Required
Using the information provided, describe Five situations where audit risks are existed and
explain the auditor’s response to each risk in planning the audit process. Note: Prepare your
answer using three columns headed The Issue, Audit risk and Auditor’s response
respectively.
Discuss the main types of auditing according to its objectives with giving examples for each type.
Question 1
A. Discuss the main types of auditing according to its objectives with giving examples for
each type. Your answer for each type should include its purpose, to whom it is provided
and who is eligible to conduct it. (10 marks)
B. Discuss the FOUR regulatory layers of the audit profession in the UK. Your answer should include
the role of each regulator with giving examples. (10 marks)
C. Discuss three types of opinion that auditors can express in their audit reports with giving
an example of when each type should be used. (10 marks)
What is the association between FOC and mental wellbeing?
Aims of the study (State what you intend to achieve with your study)
The brief literature review above has resulted in the creation of interlinked assumptions
regarding factors that influence the association between FOC and mental wellbeing. For
instance, it has been established that there is a link between age and FOC, but this link is not
clearly understood. Additionally, the sparsity of research that considers race variations in
the association between FOC and mental wellbeing makes it hard to generalize results.
Thus, the primary aim of the proposed study remains to examine the association between
FOC and mental wellbeing in the BAME community, with race variations, age, and gender as
moderating variables.
Research Hypotheses/Research Questions (if enough previous literature to make specific
predictions you will have hypotheses, if not research questions)
We are now in 2022 so
change to ” A 12% increase in hate was observed in
2021(Home Office, 2021), attributed…..
3
By conducting this research, the following research questions will be answered:
- What is the association between FOC and mental wellbeing?
- What role does age play in this association?
- What roles does gender play in this association?
- Are these associations observed across racial/ethnic groups?
Hypothesis: Taking into consideration previous research, aims of the proposed study and
the research questions posed. I expect: - A positive association between fear of crime and negative feelings and emotions.
- FOC will be higher amongst non-white British participants.
As there is such conflicting research that considers age and gender when investigating the
consequences of FOC, I cannot make predictions, and their role in the association between
FOC and mental wellbeing will be examined in the proposed study.
Methods
(Complete each Methods sub-section separately, on the right column)
Design
(Correlational,
experimental, quasiexperimental, number of
measurement times)
The proposed empirical research study will use a quantitative
approach to gather and analyse date. It will utilise a multi
sectional online questionnaire survey designed to facilitate
correlational analysis of participants’ experiences of fearing
victimisation/crime, the role of sociodemographic factors and
their impact on individuals’ mental wellbeing.
Participants
(Their defining
characteristics, how
many, sampling method –
how you will select them)
Participants(pps) will be recruited using opportunity sampling,
this will be more convenient and a quick way to ensure a bigger
sample. A G power analysis will be used to determine the
sample size, which is estimated to be around 100 participants,
they are required to be 18+ years of age and must be able to
give full informed consent. The questionnaire will be uploaded
via Qualtrics survey software, a link to the questionnaire will be
4
advertised on posters that will be put on information boards
around the university, local churches, and library. The link will
be posted on social media sites along with the information sheet
to have a diverse sample size.
Due to the nature of the questions and the subject in general,
my sample will exclude participants who have previously been
victims to crime and/or have pre-existing mental health
condition. It will be made clear in the information sheet that
they should not take part in the study as it could potentially be
distressing for them.
Critically evaluate an organisation of your choice in relation to their social media marketing.
You are required to:
Critically evaluate an organisation of your choice in relation to their social media marketing. Following evaluation and using existing knowledge, you will create a social media campaign for your chosen organisation with a focus on sustainability and/or responsible management.
The campaign can include examples of social media content, developed from rough concepts, to digital examples to a competent standard. Consideration must be given to the campaign timing, the selected platforms, and ethical implications of the campaign.
A note on word count:
The word count should be shown on the front of your assignment. A 10-mark reduction may be applied where a submission exceeds 3300 words. Words in diagrams, tables, mock content or as part of an appendix do not count.
2.2.1 Summative Structure
Title page(s)
⦁ Title & word count
⦁ Table of contents, figures and tables
1.0 Introduction and situation analysis (WHY)
⦁ Evaluation of chosen organisation
⦁ Using statistics/metric data
⦁ Examination of strengths and weaknesses
⦁ Competitor insights
⦁ Strong identification of SMM issue
⦁ Develop themes of areas for consideration
⦁ Highlighting the importance of SMM to the industry and the organisation
⦁ State objectives and tactics
⦁ Set the scene for the remainder of the report by choosing the main themes (issues) that you believe can be resolved through a social media marketing campaign
Social media marketing strategy
⦁ corporate level
⦁ business level
⦁ functional level
Strategic plan within marketing
⦁ a situation analysis
⦁ marketing objectives
⦁ marketing strategies and implementation
⦁ control/review
Social media marketing plan
⦁ Conduct a situation analysis and identify key opportunities
⦁ State Objectives
⦁ Gather insight into target audience
⦁ Select social media zones and vehicles
⦁ Create an experience strategy encompassing selected zones
⦁ Establish an activation plan
⦁ Manage and measure
Typical SMM mistakes
⦁ staffing, content
⦁ time horizon
⦁ focus of objectives
⦁ user benefits and measurement
Tactical planning for SMM (Why, Who, Where, What and How)
⦁ Why (Value-driven social media marketing)
⦁ Who (Understanding and honouring the target audience)
⦁ Where (The Channel Plan)
⦁ What (Designing the experience)
⦁ How (Producing and scheduling content)
Situational analysis –
Detail current problem/opportunity:
⦁ Include social media audits
⦁ SWOT analysis (internal/external environment)
⦁ PESTEL analysis (external environment)
⦁ Insight into competitors
2.0 Theoretical underpinnings of proposed SMM campaign (WHAT)
⦁ Insights into target audience (customer persona) (WHO)
⦁ Select social media zone
⦁ Use of concepts, frameworks and theory to support decision-making
⦁ Critical discussion of theoretical application
⦁ Academic and practical insights to justify throughout
Social community zone (relationship zone)
Social network dimensions (points of differentiation)
Developing a social presence
Brand participation
Brand engagement
Brand conversation
UGC
Paid media
Getting the balance right – paid, owned & earned SM
2nd zone of social media marketing, social publishing
Content marketing (check out Content Marketing Institute – link on Canvas)
Types of content
Content authenticity
Motivations
Content value
Value ladder
Distributing and promoting content
SEO & SMO
3rd zone of social media marketing: social entertainment
Growth of social games
Branded videos
Social videos & TV
Social music
4th zone social commerce (development e-commerce that has re-enabled social shopping)
decision making process and social commerce
Needs recognition, information search, evaluating alternatives, purchase & post purchase evaluation
reviews & ratings
other tools
best practice
psychological factors influencing social commerce
3.0 SMM campaign planning – The design element of your campaign (WHAT)
⦁ Creating posts across different platforms and sites based on your theoretical justifications (WHERE)
⦁ Developing a time scale and medium for the campaign (HOW)
⦁ Considerations into ethical implications
4.0 Conclusion
⦁ Summary of key points
⦁ Acknowledgement of limitations and scope for further work
5.0 References
⦁ Harvard referencing
6.0 Appendices
⦁ Any supporting evidence
2.2.2 Marking Criteria
Marking Criteria: Sustainability/Responsibility Social Media Campaign
Weighting
Research and Enquiry
⦁ The extent to which relevant reading has been researched and incorporated
⦁ Effective deployment of reading to compare and evaluate the brands environment
⦁ Use of a range of credible sources including research articles, textbooks, industry reports and professional sources
25%
Academic Skills
⦁ Logic and rationale for the adopted structure
⦁ Clarity and flow of the points made
⦁ Correct Harvard referencing
⦁ Engaging style
10%
Subject Knowledge and Understanding
⦁ Extent of theoretical understanding, including theoretical elements covered in class and those discovered via independent research and enquiry
⦁ Quality and depth of theoretical knowledge
⦁ Ability to show analytical ability and impact on marketing activity
25%
Applied and Practical skills
⦁ The extent to which appropriate theories, models and frameworks have been applied
⦁ Depth of understanding and application of theories, models and frameworks
⦁ Ability to correctly apply theory to practice/case example
⦁ Effective campaign planning demonstrated
25%
Values Qualities and Attributes
⦁ The level of sensitivity towards the ethical issues considered within the campaign
⦁ Depth of consideration towards the sustainability/responsible management provided
15%
2.2.3 Level 6 Assessment Criteria
Recommended Texts and Resources:
Books:
Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. (3rd Edition). Sage Publications
Dahl, S. (2015). Social Media Marketing: Theories & Applications. London: Sage Publications.
Hawkings, D. I. (2004). Consumer Behaviour: Building Marketing Strategy. Maidenhead: McGraw-Hill Education.
Holbrook, M. B. (1999). Consumer Value: A Framework for Analysis and Research. London, New York: Routledge.
Ritzer, G. (2004). The McDonaldization of Society. Thousand Oaks, CA: Pine Forge Press.
Journals:
European Journal of Marketing
Journal of Marketing
Journal of Consumer Culture
Journal of Consumer Research
Journal of International Marketing
Journal of Marketing, American Marketing Association
Journal of Marketing Research
International Journal of Marketing Research
International Journal of Online Marketing
Websites:
http://www.academyofmarketing.org
http://www.marketingpower.com
http://www.cim.co.uk
http://www.emac-online.org
http://www.theidm.com
http://www.mrs.org.uk
www.information-management.com
www.smartdatacollective.com
www.kdnuggets.com
www.sas.com/uk
www.ibm.com/software/uk/analyics/spss/
www.r-project.org
www.kaushik.net/avinash/
www.mattcutts.com/blog/
sethgodin.typepad.com/
www.brandrepublic.com
www.thedrum.com
www.marketingweek.co.uk
www.econsultancy.com
www.theidm.com
www.the-cma.com
googlewebmastercentral.blogspot.co.uk/
mashable.com/category/ux/
Magazines:
⦁ Marketing Week
⦁ Marketing
⦁ PR Week
Databases:
⦁ Datamonitor
⦁ Mintel
⦁ National statistics offices
⦁ Euromonitor
⦁ International Monetary Fund
⦁ World Bank
The Prime Minister has asked you to prepare a memorandum of advice for him personally detailing:(i) the legal implications of the proposed measures
Law Project
Format: The format for the project should be a memorandum of advice preceded by a statement on your research methodology.
The research methodology statement should (i) identify the research sources selected to assist you in preparing your memorandum; (ii) explain what each of the sources was intended to be used for (eg to identify and access cases etc); (iii) explain how each of the research sources was accessed (with particular reference to what search terms were used); and (iv) evaluate the usefulness of each of the resources used in accomplishing your objective(s).
Marks: The project (memorandum of advice and research methodology statement) will account for 20% of the total marks available for Paper 3.
The memorandum of advice contributes 80% and the research methodology statement 20% of the overall mark for the project.
Part (i) of the memorandum of advice (legal implications – see below) contributes 80% and part (ii) (political implications – see below) 20% of the overall mark for the memorandum of advice.
Word Limits: Maximum 2000 words for the memorandum of advice and 500 words for the research methodology statement.
Footnotes: The use of detailed footnotes is not appropriate for a memorandum of advice. However, sources should be attributed in brackets in the body of the text by author surname and year only. Attributions WILL count towards the word limit.
Bibliography: A full bibliography must be included at the end of the memorandum of advice. This should be alphabetical by author. The bibliography WILL NOT count towards the word limit.
Objectives: The objectives of the project are (i) to test your ability to identify potential legal issues on a given scenario, to identify and apply the relevant law to the issues and to formulate reasoned conclusions in an advisory format; and (ii) to identify the potential political implications of a proposed course of conduct and to formulate advice in the best interests of the person seeking your advice.
Scenario
It is October 2021 and the world is in the throes of a pandemic labelled C19. The virus originated in China in December 2019 and no country has been left unscathed by its spread. To date, the virus has been responsible for some 5 million deaths worldwide. In the United Kingdom the spread of the virus was so devastating that the country was “locked down” in March 2020 and then on two further occasions since then, creating enormous damage to
certain sections of the economy, in particular the travel, hospitality and entertainment industries. After the development and administration of a vaccine to counter the spread of the virus, the UK has recently been opened up to travel, entertainment and commerce subject to limited restrictions in the hope that the general population would demonstrate a high level of responsibility in their behaviour to minimise further transmission of the virus. Such restraint, however, has not been manifested by the majority of the population, most of whom no longer wear face masks in public places or social distance, as previously required. Consequently, variants of the virus are spreading rapidly among certain sections of the population.
The Prime Minister, BJ, easily won a general election in December 2019 on the promise to “get Brexit (the UK’s withdrawal from the European Union) done, to “level up” the north of England with the economically advantaged south and to address the provision of care for the elderly and in need. Brexit has now been achieved but the pandemic continues to divert the Prime Minister from addressing his other manifesto commitments.
In June 2021 the Secretary of State for Health, MH, resigned for breaching the social distancing rules (remaining two metres apart) when he was caught on camera in his office in the House of Commons kissing and fondling one of his Parliamentary assistants. He was replaced as Health Secretary by SJ, who has known aspirations to succeed BJ as Prime Minister. SJ has shown himself to be much less inclined than his predecessor, MH, to impose limitations on individual freedoms in order to control the spread of the virus. He is operating on the assumption that so many people in the UK have now contracted the virus that “herd immunity” is close to being achieved. Should this assumption be mistaken then he will be ready to shift blame onto the Prime Minister for not having acted accordingly.
The Prime Minister has, in the past, been slow to introduce restrictions on freedoms to combat the spread of the virus but has been strongly criticised for his slowness to act decisively which, some argue, would have stemmed the spread of the virus. With winter approaching, when it is generally considered that the virus is likely to spread more quickly, and with the general population not engaging in the hoped-for restraint in their behaviour, the Prime Minister is keen to be seen to take decisive action to avoid a fourth period of lock-down and is considering the imminent introduction of a number of measures. The government has already introduced compulsory vaccination for workers in care homes and those who do not comply will be subject to dismissal. Statistics indicate that the implementation of this scheme will lead to shortages of workers in the care sector. The new proposals for compulsory vaccination extend to everyone over the age of 16, subject to very limited exceptions based on individual health. NHS employees, including all nurses, doctors and consultants who refuse the vaccine (other than on health grounds) will be dismissed with due notice from their NHS employment. Students who refuse the vaccine (other than on health grounds) will be prohibited from attending in-person classes. The wearing of face masks in public places will become compulsory, again subject to evidenced medical exceptions. Failure to comply will be a criminal offence punishable on first offence with an on-the-spot fine of £100. Face mask wardens will be empowered to patrol places open to the public and enforce the fines. Subsequent offences will be punishable with fines of up to £1000. The Prime Minister would like to impose equivalent measures in Scotland and Wales, but does not wish to do so in respect of Northern Ireland.
The Prime Minister is concerned that these proposals will be challenged in the courts by civil liberties groups, in particular the newly-established pressure group, AntiVax, by way of judicial review and through the Human Rights Act 1998. AntiVax also promotes civil disobedience in its campaign against the vaccination programme and there has been an increasing number of noisy public demonstrations spearheaded by AntiVax. The Prime Minister is also concerned about the activity of conspiracy theorists who deny the existence of C19. He would like to curtail their activities but does not want to be perceived as denying freedom of speech.
The Prime Minister has asked you to prepare a memorandum of advice for him personally detailing:
(i) the legal implications of the proposed measures;
(ii) the political implications of the proposed measures within the Conservative
parliamentary party, the membership of the Conservative party, the regions of Scotland and Wales and in the general population.
This scenario, being beyond anyone’s wildest imagination, is to be treated as fictitious.
You should assume that any public order legislation in force at the time of writing your memorandum was actually in force as at 1 October 2021.
Provide a rationale of the need to fund this group, including the benefits that the group therapy would provide.
Assignment Details
Assignment Description
You are working in a community mental health center in a rural area that has a need for you to start an addiction group for clients with alcoholism. You met with your boss, and your boss asked you to bring your proposal to present at the next board meeting to get them on board to approve funding for this program.
How would you form the group? Include what you will do to inform potential clients and the steps involved in forming the group.
How would you terminate the group? Include what criteria you will use to evaluate when clients are ready to graduate from the group.
Identify 2 group counseling approaches that you might use with this population and why.
Identify 1–2 of the counseling issues you might encounter in the group. How would you handle these issues? Provide specific strategies or techniques and why those are the most appropriate.
Provide a rationale of the need to fund this group, including the benefits that the group therapy would provide.
Cite your sources using APA style and include references at the end.
Evaluate the Response Strategy Utilised by an Organisation of your Sub-sector.
This is your assessment cheat sheet.
I’m a firm believer that if you’re going to succeed, you need to work hard… and smart.
Being organised, thorough and collaborative will aid your understanding on the themes of Crisis Management that we will analyse during the module.
Each page, little by little, allows you to make notes on the reading you will do to help develop your learning and answer the questions in the assessment.
It can act as your reference list, as well as a place to store the important information you find during your research.
So, go through each question, research well, make notes, ask questions, work together and good things will follow.
Q1: Research a definition of “crisis” from three different sources.
When this has been done, create your own working definition.
Research Source:
Information gathered:
Question 2: Crisis Impacts on Specific Aviation Organisation. (Two crises to be discussed).
Research Source:
Information Gathered:
Question Three: Evaluate the Response Strategy Utilised by an Organisation of your Sub-sector.
Research Source.
Information Gathered.
Question 4: Analyse a recovery strategy carried out by an organisation from your sub-sector
Research Source.
Information Gathered.
Question 5: Critically discuss the resilience of the Aviation industry in relation to crises.
This can focus on the resilience of your chosen sector or the Aviation industry as whole.
Research Source.
Information Gathered.
Question 6: Identify and analyse potential crises that could impact upon organisations in your specified sub-sector of Aviation.
Research Source.
Information Gathered.
