Compare and contrast new social media marketing trends with more traditional forms of advertising.
Assignment Content
- Competencies
- Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
- Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
- Compare and contrast new social media marketing trends with more traditional forms of advertising.
- Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
- Integrate the positive and negative effects of social media making global communication easily accessible.
- Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
- Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Instructions
Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.
Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.
If you have a real business, brand, or site to work on, you can start by putting the site profiles into the four social media sites you have chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.
In summary, your plan should contain: - An introduction to your brand or company
- Your social media goals and general goals for the brand
- An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
- Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers.
- An analysis of advertising and its necessity along with the type of advertising you would do and why
- An outline of the audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
- A plan for how to use your contacts and add new ones when publicizing and staying connected
- A plan for each of four social media sites, including profile information and posting ideas
- Analysis of any of the theories you would use
- A conclusion
- Your project lengths will depend on how much depth you put into your analysis of each section, but to give you a general idea, several paragraphs for most of the bullet points is a good length, and should result in a total of around 10 pages. Be sure to use at least 2 credible sources.
Discuss any limitations associated with the use of the instrument.
Choose one diagnosis from the Substance-Related and Addictive Disorders group
- Alcohol Intoxication
Overview
As you will learn throughout the program, the diagnosis of a variety of psychiatric illnesses is not always an easy or straightforward process. Multiple observations and assessment methods are often employed to reach a diagnosis. This approach can include the use of standardized assessment instruments. This then aids you in defining a treatment plan and choosing specific treatment plans to use in the care of your clients.
You are tasked with identifying a standardized assessment instrument/tool to measure the disorders listed for each week. You will keep these instruments in the form of a “portfolio” that you can use in your clinical practice to assess clients who present with a variety of symptoms.
Instructions:
Instrument/ Tool criteria:
For each assessment, you are tasked with selecting, you will identify an instrument and:
- List what DSM diagnosis the tool/instrument is used for.
- Identify an assessment/diagnosis instrument.
- Appraise a scholarly, peer-reviewed article that addresses the use of the instrument to support your choice as an evidence-based instrument for practice.
- Evaluate the instrument’s appropriateness for diagnosing the condition it is designed to assess or if the developers of the instrument reported that the instrument is only part of a comprehensive assessment for the disorder.
- Describe whether or not the instrument can be used to measure patient response to therapy/treatment or if it is strictly for assessment and diagnosis.
- Discuss the psychometrics/scoring of the instrument, including reliability and validity.
- Discuss any limitations associated with the use of the instrument.
- Include a link to view the assessment if possible.
Use the following template in completing your portfolio assignments. Your information can be in bulleted format or just a couple of sentences for each criterion listed above. However, you must use APA citations.
analyze your thought process, implicit assumptions, and any outside influences that could be behind your decision.
You will complete one Forum for each Lesson. Each Forum will be worth 30 points. You will receive 20 points for your original forum post and 5 points for your two peer posts. For the original post, I expect two good paragraphs, a good paragraph being 8-12 sentences with unity, coherence, and authentic reflection. Your two peer posts should be one good paragraph each.
Assignment Directions:
In this forum, tell us about a recent moral decision that you have made. Then, analyze your thought process, implicit assumptions, and any outside influences that could be behind your decision. Use Kohlberg’s Stage Theory of Moral Development in the text to analyze your thought process. Sometimes, it seems like we just act out of instinct or conscience, but when we look, we can usually see what we are thinking. Try to make this thinking process visible.
For “A” work in your Forum, did you
- Write two full paragraphs (a full paragraph being at least 8-12 sentences) for your original post.
- Write one full paragraph for each of your two peer replies.
- Proofread your writing to make sure it is unified and coherent.
- Revise your writing to make sure it is free of grammatical errors that detract and distract from your ideas and thoughts.
- Respond with sincerity and civility.
- Speak from an authentic and interesting voice.
- MAL format 200 words.
In what year the distribution became known as normal distribution and what was the incentive behind the name change?
In what year the distribution became known as normal distribution and what was the incentive behind the name change?
Discuss your personal stewardship plans and recommendations
Scenario
You have been assigned the duty of examining how the environment relates to your place of business. You may choose one of the following career categories: healthcare, manufacturing, engineering, agriculture, food, hospitality, or information technology. In addition, your task requires you to include how the environment relates to daily life at your place of business. The goal is for you to guide colleagues and the company in the application of stewardship and sustainability. You are asked to create a newsletter that will be distributed at your workplace. In preparation to complete this task, reflect on the concepts you learned concerning the environment, such as the importance of clean air, water, and land. Also, consider how humans impact the environment with our homes, cars, purchases, and refuse.
Instructions
Create an article for a newsletter that includes the following:
- Examine how the environment relates to your chosen career (energy, resources, chemicals, waste, pollution, etc.)
- Examine how the environment relates to daily life at your workplace (energy, resources, trash, transportation, etc.)
- Discuss your personal stewardship plans and recommendations (actions that manage natural resources)
- Share ideas of how to live and work sustainably
- Your article should be clear and organized. References should be in APA format
Determine which motivational theory or theories and leadership behavior model(s) were applied by the organization in addressing the potential labor concerns.
The following critical elements must be addressed:
- Describe what factors the organization should have considered regarding the impact its decision would have on labor relations.
- Explain what issues specific to labor management and collective bargaining arose as a result of this issue.
- Analyze whether the union and/or exclusive bargaining representatives related to the sport organization were effective in representing employees within the organization in relation to the issue.
- Based on the outcome of the organization’s decision and solution, determine if all key stakeholders’ needs were effectively met with regard to labor management and collective bargaining.
- Determine which motivational theory or theories and leadership behavior model(s) were applied by the organization in addressing the potential labor concerns. Provide examples to support your response.
- Analyze whether or not the organization utilized the most appropriate theories and models to address potential labor concerns. Justify your analysis with specific examples.
How does Lockheed measure success with respect to ethics in the workplace?
Please address the following questions:
- On page 83, Terris discusses the company’s ethics code. Why is the code considered important to the company’s ethics program?
- Discuss the importance of ethics training and employee involvement. What are some of the things Lockheed does to make the training process interesting and worthwhile?
- How does Lockheed measure success with respect to ethics in the workplace?
- What are some of the things Lockheed does at the operational level to make its ethics program work?
Write a 3- to 4-page paper, not including title page or references page addressing the issue and upload it by the end of this module.
Your paper should be double-spaced and in 12-point type size.
Your paper should have a separate cover page and a separate reference page. Make sure you cite your sources.
Use APA style and proofread your paper.
Describe the relationship between the ethical leader and the follower.
In this assignment you will be asked to consider the role of organizational leaders with respect to ensuring companies work to create an ethical workplace culture. It is important for all upper-level leaders to “walk the talk,” so to speak. In addition, many larger companies have a Chief Ethics and Compliance Officer who provides leadership and oversight to the company’s business-ethics-related endeavors. Recall that Lockheed Martin has such an executive-level position. However, not all companies have such a position. In this assignment you will be asked to discuss the contributions of executive leaders and of the Ethics Officer with respect to building an organization that values workplace ethics.
- What do you believe are the most important characteristics of ethical leadership?
- Describe the relationship between the ethical leader and the follower.
- Why is this relationship important for organizations that are attempting to do the right thing?
- Based on your readings (both the articles provided and Terris’ text), what is the role of the Chief Ethics Officer and how does the role of this person relate to the success of the ethics-related endeavors within large organizations?
Your paper should be 2–3 pages, double-spaced and in 12-point type size.
Your paper should have a separate cover page and a separate reference page. Make sure you cite your sources.
Use APA style and proofread your paper.
What are the key factors that need to be addressed when working with older clients and religious or spiritual clients?
250 words
- What are the key factors that need to be addressed when working with older clients and religious or spiritual clients?
- Are there similarities among these groups?
- Are there similarities between any of these groups and the groups that you researched?
- How would you incorporate the key factors into your plan for working with clients from these groups?
Create an Excel Document that shows which options Steve should pick in each of the below situations
Overview:
Steve’s Mountain Bicycle Shop is considering three options for its facility next year.
Steve can expand his current shop, move to a larger facility, or make no change. With a
good market, the annual payoff would be $76,000 if he expands, $90,000 if he moves,
and $40,000 if he does nothing. With an average market, his payoffs will be $30,000,
$41,000, and $15,000, respectively. With a poor market, his payoff will be –$17,000, –
$28,000, and $4,000, respectively. This assignment will explore Maximax, Minimax, and
Maximin using this scenario for Steve’s Mountain Bicycle Shop.
Instructions:
• Create an Excel Document that shows which options Steve should pick in each
of the below situations:
o Maximax,
o Maximin,
o Equally likely,
o Option if Steve uses criterion of realism at α = 0.4 (Hurwicz),
o Minimax
• The table(s) should be clearly presented and labeled. It should include
information on the possible outcomes as well as the best choice in each of the
above listed.
• You may be creative in the presentation, so test your formatting skills!
Requirements:
• Microsoft Excel file
Be sure to read the criteria by which your work will be evaluated before you start
and again after before you submit.
