Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
PORTION 1- DUE TOMORROW
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.
The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
- Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
- How would you communicate about new features to customers?
- How would you measure the success of the team?
PORTION 2 – due SATURDAY
Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.
