Brand equity is a key component of successful social change programs. Find at least 2 (TWO) examples, good or bad, and discuss them. Then try to think of an example of a social change situation where brand equity might help - what brand? What issue?

Brand equity is a key component of successful social change programs. Find at least 2 (TWO) examples, good or bad, and discuss them. Then try to think of an example of a social change situation where brand equity might help – what brand? What issue?

Brand equity is a key component of successful social change programs. Find at least 2 (TWO) examples, good or bad, and discuss them. Then try to think of an example of a social change situation where brand equity might help – what brand? What issue? So basically, the assignment is applying knowledge to how brand equity be used in social change programs to enhance the appeal and effectiveness of products and services?