Brand Management

1. To come complete a brand audit on John West a sub brand of Simplot.

2. How can we attract younger audience to consume John West (our products).

3. Instructions/structure of report are in the attached files (follow assessment brief and report structure).

4. My section is only Introduction, Brand Inventory & Target Market and Positioning Strategy (2-4 in AT2 Report Structure) I have attached a word document template that you can use to fill in the report ‘AT2 Report’.

5. I have attached additional resources that may be of good use.