carry out a critical analysis of the promotional tool using academic literature
•The report need be consists and structured on the following 3 main parts: •(Part 1) Students are expected to analyse one piece of Fashion Marketing communication. -These fashion marketing communication includes Collaborations (eg. Adidas-Prada; Gucci-North Face, etc.), Fashion Shows, Store Layout, Supermodel and Celebrities, Fashion Magazines, Pop-up stores. Only one need to be chosen and analysed from the previously mentioned. Personally I’d recommend to choose collaboration as that is the easiest to write about and has the most information available on the web. -For more details and instruction please go to slide 9 and see more. • •(Part 2) Students are then expected to carry out a critical analysis of the promotional tool using academic literature •- This critical analysis needs to be based on the chosen Marketing communication material used in Part 1 (eg. Collaboration) ● •(Part 3) When concluding, students are expected to consider practical implications by using research to make recommendations for their chosen brand •- Based on the literature review that have been carried out on the marketing tool, make some recommendation for the brand mentioned in Part 1. ● ●
