The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Evaluate the strengths and weaknesses of this definition. Defend how you would change the definition.
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.
The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Evaluate the strengths and weaknesses of this definition.
Defend how you would change the definition.
Assess whether the definition is clear, accurate, relevant, and current in todays organizations and society.
Many people think of marketing as only promotion. However, marketing is much more. A common way of understanding the essentials of marketing is using the 4Ps modelproduct, price, place, and promotion.
Analyze each of the 4Ps and explain how they create value for organizations. Remember, value creation is any type of activity or outcome that will add to the long-term success of the organization. It is more than simply economic value and includes enhancements such as customer good will, employee satisfaction, supplier networks, managerial skills and experience, and ethical or community factors. Creating value can include intangible as well as tangible assets, such as intellectual property and a business plan.
Justify which of the four functions (4Ps) seems to provide the most value to organization.
Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the companys product to make and then may tell logistics when to ship it. Accordingly, marketing influences business practices and it may also have wider influence on society.
Assess the importance of marketing to society.
Evaluate how marketing has changed society.
Analyze how marketing has impacted todays lifestyle.
A SWOTT analysis helps evaluate current performance and future potential, especially in relation to competitors. Organizations use SWOTT to assess strengths and weaknesses within the organization, threats and opportunities from outside the organization, and trends that might have long-term consequences for the organization and the industry as a whole.
Perform a brief SWOTT analysis on a company of your choice as seen through the eyes of a marketing manager.
Justify some recommendations for overcoming factors that might impede progress of the organization and for taking advantage of factors that could benefit the organization.
Market growth is accomplished by one or more of the following strategies: Market Penetration (increasing market share), Market Development (new markets), Product Development (new products or services), and Diversification (promoting new or expanding existing products to reach a new market). Remember, the diversification strategy stands apart from the other three strategies. The first three strategies are pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques, and new facilities.
Assess each of these strategies and provide an example for each category.
Out of the four strategies, choose a strategy that best suits growth in a company of your choice and justify how you would use this strategy.
Choose a local brand in saudi arabia or startup business and write a brand story for it. You can create a story with the product as the main character, the product is central to the plot and is viewed as important in continuing the storyline
Individually Choose a local brand in saudi arabia or startup business and write a brand story for it. You can create a story with the product as the main character, the product is central to the plot and is viewed as important in continuing the storyline. Storytelling, at its most basic form, thus, contributes to highlighting certain themes, be it for moral purposes and/or entertainment. The best thing about creating story content, is that with every type of story you tell, you can tie in a compelling call-to-action in order to move audiences to take actionTasks to be covered:? A brand story Title for the story that will be considered as Slogan for the brand? A compelling call- to- action at the end of the story to move your audiences to take action? You have to choose the medium you will post your story through.
What role does culture play in global advertising? What are some global strategies that help brands thrive?
Discussion Board #3: International Advertising
What role does culture play in global advertising? What are some global strategies that help brands thrive? Use support from Chapter 5 of the text to support your response.
Chapter 5:
https://reader2.yuzu.com/reader/books/9781071846636/epubcfi/6/30[%3Bvnd.vst.idref%3Ds9781071846612.i1561]!/4/2[s9781071846612.i1561]/10[s9781071846612.i1571]/12[s9781071846612.i1578]/4/3:24[enc%2Ces]
Define accounting quality. What are its core characteristics? * Explain why accounting quality is essential for a company, specifically focusing on its role in financial decision-making.
Accounting Quality — Objective:The primary goal of this assignment is to instill an appreciation for the importance of accounting quality in underpinning sound financial decision-making. At the conclusion of this assignment, you should be able to discern the characteristics of a high-quality accounting system and its role in ensuring reliable financial reporting and promoting stakeholder confidence. Background:A high-quality accounting system is more than just a record-keeping mechanism; it is an information system that provides the basis for a wide range of financial decisions. The quality of accounting significantly influences the credibility and utility of financial statements, and by extension, the trust stakeholders place in a company. Tasks: 1. Understanding Accounting Quality: * Define accounting quality. What are its core characteristics? * Explain why accounting quality is essential for a company, specifically focusing on its role in financial decision-making. 2. Real-World Exploration: * Identify two publicly-traded companies: one known for its high accounting quality and another that has faced accounting quality issues in the past. * Briefly describe the history and primary operations of each company. 3. Comparative Analysis: * Highlight how the company with high accounting quality maintains its standards. What policies, systems, or practices does it employ? * Discuss the issues faced by the company with accounting quality problems. What were the implications of these issues on its financial decision-making and stakeholder trust? 4. Consequences and Implications: * Delve into the consequences of poor accounting quality on companies. How does it impact their financial performance, reputation, and stakeholder relationships? * Conversely, explain the benefits and advantages that companies with high-quality accounting systems enjoy. 5. Recommendations: * Propose measures that companies can adopt to enhance their accounting quality. Consider both preventative measures and remedial actions for those that have encountered problems. * Ensure your recommendations are supported by your analysis and findings.
Examine the major differences between the traditional data warehouse and a real-time data warehouse, as was implemented at Continental Airlines.
Examine the Continental Airlines Go Forward plan and its business benefits.
Explain why it is important for an airline to use a real-time data warehouse.
Examine the major differences between the traditional data warehouse and a real-time data warehouse, as was implemented at Continental Airlines.
Identify strategic advantages that Continental Airlines can derive from the real-time system as opposed to a traditional information system and explain why.
Assess the factors that contributed to the successful implementation of the real-time data warehouse.
Propose at least two ways that Continental Airlines can enhance the established data warehouse system in the future.
Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different from other Strayer University courses. Please take a moment to review the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Describe the role of data warehouses in the context of DSS.
Develop a decision support solution to solve a proposed business problem.
Use technology and information resources to research issues in data mining.
Write clearly and concisely about Decision Support and Business Intelligence topics using proper writing mechanics and technical style conventions.
Click here to view the grading rubric.
By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
How would you facilitate interprofessional communication to ensure your staff is providing the best patient-centered care?
Choose either the “Communication in Emergency Case Study” or “Looking at Patients Through Different Lenses” case study in Chapter 12 of the textbook.
What are areas of opportunity in the case study?
How would you facilitate interprofessional communication to ensure your staff is providing the best patient-centered care?
How would you model the professional interpersonal skills necessary for health care leadership?
What steps would you take to ensure all stakeholders are being heard?
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Determine the total variance between the planned and actual budgets for Surgical Volume. Is the variance favorable or unfavorable?
Healthcare Financial Management and Economics
Week 9 Assignment Budgeting
Instructions:
The following are budgeted and actual revenues and expenses for a hospital.
______________________________________________________________________________
Budgeted Actual
Revenues
Surgical Volume 2,500 2800
Gift Shop Revenues $19,500 $22,200
Surgery Revenues $590,500 $850,000
Parking Revenues $18,500 $21,800
Expenses
Patients Days 28,000 26,000
Pharmacy $123,000 $155,000
Misc Supplies $695,000 $790,000
Fixed Overhead Costs $840,000 $875,000
Using an Excel spreadsheet to show your calculations:
1. Determine the total variance between the planned and actual budgets for Surgical Volume.
Is the variance favorable or unfavorable?
2. Determine the total variance between the planned and actual budgets for Patient Days. Is
the variance favorable or unfavorable?
3. Determine the service-related variance for Surgical Volume.
4. Determine the service-related variance for Patient Days.
5. Prepare a flexible budget estimate. Present side-by-side budget, flexible budget estimate,
and the actual Surgical Revenues.
6. Prepare a flexible budget estimate. Present side-by-side budget, flexible budget estimate,
and the actual Patient Expenses.
7. Determine what variances are due to change in volume and what variances are due to
change in rates.
Choose a common diagnosis resulting in a neurological deficit in the older adult.
To prepare for this Discussion:
Read the Assignment of this week first.
Identify one article that you selected in the Week 4 Discussion and that you are also including in this weeks Annotated Bibliography.
Review Chapter 4, General Guidelines for Analyzing Literature (pp. 3142), in the Galvan text.
Review Chapter 9, Dissertation Chapter 2: Literature Review (pp. 8991), in the Stadtlander text.
Download the Components of an Annotated Entry: Annotated Bibliography Sample Document.
Review the following web resources:
How to Prepare an Annotated Bibliography: The Annotated Bibliography
Annotated Bibliography Samples
Bob and Rick get into an argument after drinking a few beers. Bob swings at Rick with his fist, but Rick ducks and Bob does not hit Rick. Bob swings again with the other hand, and this time he manages to punch Rick in the stomach. Identify the crimes committed in this situation. If Bob only swings once and misses, which crime(s) have been committed? Explain why.
For each discussion forum, students will write a response to the discussion forum and reply to at least two of their peers. Your response must be at least 6-8 sentences and include at least two citations from the text or other sources. All sources used must be cited using APA format.
The following resources may be used in this discussion:
Criminal Law, University of Minnesota Libraries Publishing edition, 2015
Police officer wrongly charges partygoer with assault, battery. (2010, December). Trial, 11. Retrieved from https://link-gale-com.slcc.idm.oclc.org/apps/doc/A252945884/PPCJ?u=lln_aslcc&sid=PPCJ&xid=5e90c04d
Discussion Topic:
Bob and Rick get into an argument after drinking a few beers. Bob swings at Rick with his fist, but Rick ducks and Bob does not hit Rick. Bob swings again with the other hand, and this time he manages to punch Rick in the stomach. Identify the crimes committed in this situation. If Bob only swings once and misses, which crime(s) have been committed? Explain why.
What approaches to treatment would you use to a kid diagnosed with Conduct Disorder.? Explain why for each treatment approach
In this assignment, you will review a case study about a 12-year-old boy diagnosed with a Conduct Disorder.
Read: Case 15-1 “Doesn’t Know the Rules” found in the DSM Library to include the Discussion section.
Answer the following:
What additional information would you want to know about Kyle and why?
How would you go about gathering the information?
What approaches to treatment would you use to a kid diagnosed with Conduct Disorder.? Explain why for each treatment approach
Reflect on the diagnostic process that evolved over the course of time. Do you think Kyle’s diagnosis will change in the future? Why or why not?
What are two resources that you would recommend to Kyle’s parents to help them to better understand his behavior and diagnosis.
