Week 7 case analysis (mkt6250 healthcare marketing)
Week 7 Case Analysis (MKT6250 Healthcare Marketing)
9781284200171_CASE_Competing for an Advertising Campaign and the Metrics for Success.pdf
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case through a PPT.
This case focuses on how the academic medical center wants to ensure tht whatever they invest in from the perspective of their advertising dollars they will know what the metrics are and thus measure the results. Engagement is a major focus for the institutions. Items to discuss include:
Click through rates
likes and followers
Volume
Share of voice
Engagement
ROI
Instructions:
The Case Analysis in PPT format must follow the following guidelines:
You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research (in speakers notes of the slides).
Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
You must use citations on slides with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
Grammatically correct slides, no typos, and must have obviously been proofread for logic.
Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
Key terms or Questions must be typed out as headings, with follow-up bullets of analysis on slides, and a summary or conclusion slide.
Must have a reference slide.
A minimum of 8 slides (includes a cover slide, a conclusion slide, and a references slide).
You must have a clear and perfect analysis written in the speakers notes of the key slides.
The Case Analysis in PPT format
Jazz Musician and Their Impact Essay
Please include your bibliography, with the sources you have cited in your research. Your bibliography should also be correctly formatted with MLA 8.Any source from which quotes or paraphrased material is taken must be cited.You should have at least four independent sources for your research, and at least 10 specific research items listed from those four sources.Please list first (before your research) your thesis statement.all the research you plan to use in your paper. Your research should be in either direct quote form (with quotation marks) or paraphrased inyour own words (no quotations). Please include both direct quotes andparaphrases. In either case, you must cite each research example, usingin-text citations. Please use MLA 8th Edition as your citation format.Ihave an example paper that I can send to show what it must look like.
Why School Breakfasts and Lunches Should Be Free Essay
You are to persuade your audience to ?act,? asking them to take some action. I suggest you ask your audience to DO SOMETHING sign a petition, approve a plan, make a donation, write a letter— whatever you choose. MUST have at least SIX DIFFERENT ACADEMIC SOURCES cited in your speech, outline, and works cited sheet. You will write out the introduction using complete sentences. Ensure you include an attention-getter statement of the topic, social significance (why should we listen), and a signpost in your introduction paragraph. You will outline the body of your speech using complete sentences in a Roman Numeral Coordination Format. You may have 3 to 4 main body points and have at least two sub-points under each main body point. Cite a minimum of six credible sources within your outline text. Use complete sentences for your conclusion. Ensure you review your topic, main points/areas, and social significance in your decision. Remember, this is a summary of your entire speech content. End with a sense of finality. COMPLETE ATTACHED PERSUASIVE SPEECH OUTLINE FORM
Amazon strategic audit | Management homework help
Submit the complete Strategic Audit for Amazon with sections I to V(SFAS).
ASSIGNMENT: Submit the complete Strategic Audit with sections I to V(SFAS).
Submit also the updated/improved/corrected versions of 5-Y financials, Common ratios, Financial ratios, EFAS, IFAS, and SFAS in your SA.
Exhibit attachments to be included Some exhibits go at the end of your SA (word document) and others are included in the 5-year financials of your case (Excel document).
Exhibit 1, EFAS, included at the end of your SA
Exhibit 2, IFAS, included at the end of your SA
Exhibit 3, SFAS, included at the end of your SA
Exhibit 4, Ratio Analysis for the past 5 years, included in Excel 5-year financials.
Exhibit 5, Common-Size Income Statement for the past 5 years, included in Excel 5-year financials.
Assignment Submission Procedures
Writing Instructions
Level of detailed discussion and analysis: Your prose needs to be in sufficient detail to demonstrate your business knowledge, critical thinking, and critical analysis abilities. One-line statements do not show nor demonstrate satisfactory business knowledge. Bullets do not show nor demonstrate satisfactory business knowledge. Your writing needs to expand on each point in a paragraph where you discuss and analyze the important elements of that particular SA item. Make your paragraphs good complete detailed discussion and analysis
Formatting and Admin of the SA: Single space your SA with the appropriate line spacing between parts, sections, and paragraphs. Extra line spacing is a serious detractor. Follow the alphanumeric paragraph structure as in the texts SA and as shown in the SA Paragraphing Structure Template and the Expanded Paragraph View for sections VI, VII, and VIII document. Do not use bullets. Use font size 10-12. Use Portrait page mode for your SA text do not use Landscape page mode for your SA text. Use single space of 1.0 do not use 1.15, nor 1.5.
Use the SA Writing Template in Course Resources.
For Section I: Current Situation:
1. For the paragraph on the Current Posture, discuss how Amazon as a company is doing currently in terms of revenues, profits, market share, etc. This is a big picture look at how the company is doing.
2. For the paragraph on Strategic Posture, state the current mission, talk about how the company is doing on its corporate, business, and functional objectives, talk about the Amazons strategy or a mix of strategies, and talk about the companys current policies. .
For Section II: Strategic Managers:
1. For the paragraph on the Board of Directors (BOD), talk about who is on the BOD, how the BOD is organized, what are the important experience, knowledge, skills, background, and connections the BOD members bring, and what is their involvement and performance in the strategic management of the Amazon.
2. For the paragraph on the Top Management, talk about who the top managers are, how they are organized, what are the important experience, knowledge, skills, background, and style the top managers have, and what is their involvement and performance in the strategic management of the company.
For Section III: External Environment:
1. This paragraph covers the current status of the external environment facing the company. Dont talk about what the the company should or could do or might do in the future about these external factors. Keep focused on what is facing the company now in the external environment.
2. Cover the many factors in the External Environment that you discovered as you analyzed and evaluated the case study. You need to discuss and analyze the 10 Strategic Factors from the EFAS (O1, O2, O3, O4, O5, T1, T2, T3, T4, T5) and any other external factors that are important to a good complete discussion about the external environment that your company is facing. Be sure to put in the EFAS SF tags (O1, O2, T1, T4, etc) at the sentence or paragraph where you discuss/analyze those most important 10 SF from the EFAS. Be sure to put in an O or a T when you discuss other factors of importance. This is your place to shine with your analytical abilities in your discussion and analysis of the factors facing your company. Do a good complete discussion and analysis.
3. For the Task Environment, be sure to cover the 6 elements of Porters methodology of competitive forces. See pages 108-112 in the text.
4. Your Summary in paragraph D should summarize the most important external strategic factors facing the company.
For Section IV: Internal Environment:
1. This paragraph covers the current status of the Amazons internal environment in three areas: Corporate Structure, Corporate Culture and Corporate Resources. Keep focused on the current internal status of the corporation, not what they should or should not do in the future. Remember, Corporate Structure is about how the corporation is organized, not about the BOD nor the Top Managers. Remember, Corporate Culture is about culture, not about HR programs or top management personnel.
2. Cover the many factors in the Internal Environment that you discovered as you analyzed and evaluated the case study. You need to discuss and analyze the 10 Strategic Factors from the IFAS (S1, S2, S3, S4, S5, W1, W2, W3, W4, W5) and any other internal factors that are important to a good complete discussion about the internal environment of the firm. Be sure to put in the IFAS SF tags (S2, S5, W3, W4 etc) at the sentence or paragraph where you discuss/analyze those most important 10 SF from the IFAS. Be sure to put in a S or W when you discuss other factors of importance. This is your place to shine with your analytical abilities in your discussion and analysis of the factors facing Amazon. Do a good complete discussion and analysis.
3. Be sure to identify your Core Competencies and your Distinctive Competencies.
4. Be sure to demonstrate your financial analysis skills by discussing some of your financial ratios as part of the paragraph on the Finance function. Discussing income statement trends is fine but does not replace your good complete discussion and analysis of the financial ratios of your company.
5. Your Summary in paragraph D should summarize the most important internal strategic factors of the company.
For Section V(SFAS): Analysis of Strategic Factors:
1. In your Situational Analysis, discuss the 10 most important Strategic Factors that are contained in your SFAS. These are the most important strategic factors for the company. Divide them up into paragraphs on Strengths, Weaknesses, Opportunities, and Threats. Be sure to identify them with your SF tags from the SFAS (S2, W4, T3, O2, etc etc)
2. In your Overall Situation of the Firm, provide an evaluation of the SFAS by answering the following questions: Could the strengths be used to take advantage of the opportunities mentioned in A? How?; Could the strengths be used to minimize the threats mentioned in A? How?; Does the firm needs a radical change to move forward? In what direction?
How do you build the SFAS?
The SFAS (Strategic Factors Analysis Summary) table is Exhibit 3 of your SA and supports Section V of your SA.
Complete the SFAS as described on pages 171-173 in the textbook. Focus on identifying the 10 most important strategic factors. Be sure to keep your SWOT tags on each SF.
Revise the weights to add to 1.0 and the ratings as needed.
You must complete the Comments Column in the table. Repeat or revise your comments for each strategic factor from the previous EFAS and IFAS tables.
Be sure to explain WHY it is a strategic factor; a quantified estimate of the potential impact (QPI) in the future of the SF; how you assigned the weight; and how you assigned the rating; and for Internal SF identify the Core Competencies (CC) and Distinctive Competencies (DC). Use the same quantitative analysis that you did for the EFAS and IFAS to estimate and quantify the potential impacts in the future; the impact on the firms future survival; and how well or how badly the firm is handling the SF right now.
Use the SFAS Template provided in Course Resources and here. These are just templates with words of reference. Use your own thinking and words.
Understanding Images Discussion
Topic: The unit is on university campus space; what it means to be a student in physical space and public sphere of speech and cancel culture One of the readings we did was talking about banned books and where they belong. A question that was raised was should banned books be for university students ? I wanted to tie into silencing the real story + experiences I want the topic to be something along the lines of Cencorship In Classrooms and whether or not we silence/censor ourselves to remain on the positive side of individuals and/or situations.
Journal article analysis stakeholder
Journal Article Analysis
Topic stakeholder
Requirements for article
DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the articles author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
DISCUSSION: Using 150-200 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
REFERENCES: All references must be listed at the bottom of the submissionin APA format. Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.
Business Management Questions
I need a visual representation essay describing the picture that is attached. The title might be verbal abuse or the power of words or anything else related.An outline is presented in the files attached as well.Must be in MLA format and no outside sources can be used.About the essay:For introduction:State why you chose this particular image.State the thesis What do you think is the primary message of the picture?BP23 (or more) – Analyze the image in terms of your thesis.Elements of analysis (must address at least 6 of the following):Why is the message the picture is trying to convey important for society today?What relevance does the message have for your own life?Do you think it is easier to communicate a message through words or pictures? Why?
Xl strategies for organizational change week 4 discussion
Week 4 Discussion
Quote of the week: It isnt the changes that do you in, its the transitions. Change is not the same as transition. Change is situational: the new site, the new boss, the new team roles, the new policy. Transition is the psychological process people go through to come to terms with the new situation. Change is external, transition is internal. (William Bridges).
Discussion: How does a persons attitude and assumptions about human nature in general affect his or her leadership approach? How might a leaders attitude about him or herself alter or reinforce this approach?
Also respond to atleast two or three of your peers.
You may provide examples to illustrate your points.
Note: Make sure to cite the source or reference using the most current APA or CMS format.
Your discussion response is due by Sunday, Jun. 4th.
ENG 102 WNC Horror Movies Project
Using a variety of academic articles, popular culture or media sources, and films, you will support an original thesis. Over the course of the second half of the semester, you will develop your own research question that incorporates the themes of the class (horror, film, social issues, and how society is reflected in media) and research your chosen topic. After your research you will craft a thesis that is the response to your research question. For example, if your question is Do horror films make us numb to real world violence? your thesis might be something like this while many people watch horror and do not become violent or numb to violence, there are many cases in which films have inspired real world violence. Your thesis should be supported by your research. For this essay you need the following sources:Assignment Components:Format:Standard MLA 19th editionPage Requirement:12-15 pagesAnnotated Bibliography Assignment:For each source you find during your research you will do an annotated entry for on your works cited page. You will turn your works cited page in two weeks prior to the final date of class. The entries will all be combined, and follow proper MLA format (alphabetical). Each entry will start with the citation, the be followed by two distinct paragraphs: a paragraph of summary, and a paragraph of how you intend to use the material. All entries need all 3 of these elements (citation, summary, intended use).Format:Standard MLA 19th editionPage Requirements:Each individual entry should be between ½ page to a full page. You should have a minimum of 9 sources. If you have more than 10 sources, omit entries for the films, and focus on the academic sources first. The overall product should be between 9-12 pages.Presentation Assignment:Each student will present their final research for consideration to the class. The presentation should begin with their research question: how did they decide what to research? What did the research process look like? The presentation should highlight the most important sources found, and should feature brief analysis of a film that someone would find if they read the finished essay. The presentation should demonstrate scope of the essay, and a deeper understanding of the material than a layperson. A visual component is required (video, poster, handout, PowerPoint, etc). At the end of the presentation, students will have the opportunity to ask questions.Format:In person presentation. Business casual attire preferred.
Hsv unit 2 responses | Human Resource Management homework help
1. The major ethical principles of human service in these organizations all share within their codes are clients privacy and integrity. Each organization must protect the privacy of their clients because of their profession. The clients must trust them so they can help them with what needs that whichever organization can help them. More importantly, intergrity is another ethic that the organizations share also. For example, the code identifies the core values of social works mission-based. (Code of Ethics. (2021). National Association of Social Workers.) The issue of diversity, cultural differences, and multiculturalism fit into the codes because that is the main focus. These organizations make sure they honor cultural diversity and advocate for social justice. After reviewing these codes of ethics I would have to say the primary roles and responsibilities of human services agencies and providers are to help humans with their basic needs. To make sure the human can live a productive life by enhancing their well-being. The roles of these organizations are very important because so many people need help with everyday life.
2.
The major ethical principles of human services that these organizations all share within their codes are respect for the inherent dignity, worth, and unique attributes of each individual; non-discrimination; justice and fairness; competence; integrity; and responsibility. These principles are important for human services work because they provide guidance on how to conduct ethical interactions with clients and ensure that they are treated with respect and dignity. Additionally, these principles protect the safety and well-being of clients, providing them with the assurance that their rights and needs will be respected and met.
Issues of diversity, cultural differences, and multiculturalism are all addressed within the codes of ethics of the National Human Services Organization, the American Counseling Association, and the National Association of Social Workers. All three organizations acknowledge the importance of respecting diversity and acknowledge the importance of understanding and respecting the cultural differences of their clients. The National Human Services Organizations code of ethics states that practitioners should strive to create an environment that is inclusive and respectful of all individuals backgrounds and experiences. The American Counseling Association Code of Ethics states that counselors should be aware of their own biases and strive to work in a culturally competent manner, while the National Association of Social Workers Code of Ethics states that social workers should strive to provide services that are respectful of clients cultures, identities, and values.
The primary roles and responsibilities of human services agencies and providers are to provide services that are ethical, respectful, and culturally competent. Human services agencies should strive to provide services to clients that are in line with ethical principles, such as respect for the inherent dignity and worth of each individual, non-discrimination, justice and fairness, competence, integrity, and responsibility. Additionally, human services providers should strive to be aware of their own biases and create an environment that is respectful of, and inclusive of, all individuals backgrounds and experiences. They should also strive to provide services that are respectful of clients cultures, identities, and values. Furthermore, human services providers should strive to provide services that are accessible, equitable, and appropriate for the needs of the individuals they serve. Finally, human services agencies should strive to ensure that all clients are treated with respect and dignity, and have their rights and needs respected and met.
