How many cases of Crescent Pure will PDB need to sell to recover cover the costs of advertising?

Positioning Alternatives. PDB is interested in three positioning alternatives. First identify the alternatives (energy-drink, sports-drink, healthy organic), then discuss the pros and cons of each. You are allowed to use bullet points in this section as long as the bullet points are complete sentences. One to three sentences per point should suffice.Remember to support your answers with evidence where needed. For example, if you believe something is an advantage or disadvantage (e.g., price), clearly identify it as such (e.g., The product’s low price is potentially a disadvantage in this product sector) and then, if it would not be obvious to the uninformed reader, refer to the evidence that supports it. (e.g., Focus group participants were skeptical that a lower-priced product could meet their expectations for better taste & performance).Marketing Mix. It is clear that PDB management has made some decisions about product, price, place and promotion ahead of the positioning decision. What specific product decisions, price decisions, market coverage/distribution decisions and promotion decisions have been made, and how do they constrain the positioning decision?Break-Even Analysis. Sarah Ryan has been given an advertising budget of $750,000 for the regional product launch. How many cases of Crescent Pure will PDB need to sell to recover cover the costs of advertising? (Attach your spreadsheet). Given the competitive situation (e.g., market shares), do you think the company sell the number of cases required to break even? Construct a table of market shares for each market and refer to it in your answer to the above question. Use 2013 estimates for category revenues.Use the spreadsheet provided on Moodle to complete the break-even analysis.

Outline why an employer should consider reviewing your résumé.

Video Cover Letter[WLOs: 1, 3] [CLOs: 1, 3, 4, 5, 6]Prior to beginning work on this assignment, read Chapter 7, Chapter 8, Chapter 9, and Chapter 18 from your textbook; the web page Resume, CV, and Cover Letter Development(Links to an external site.);the document Cover Letters(Links to an external site.), and the Week 3 Weekly Lecture.For this assignment, you will develop a two- to three-minute video that serves as a cover letter for a potential employer. This is a video and you are required to be on camera. Like a written cover letter, this video should be presented professionally and convincingly. Please be sure to wear appropriate clothing, good lighting, and slow and clear language and tone.To complete this assignment, you may use the native video tool in your classroom. You will click on the “Submit Assignment” button in the top right-hand corner then select the “Record/Upload Media” button to record or attach your video file.Alternatively, you may use the external platform Screencast-O-Matic(Links to an external site.). Please review the Screencast-O-Matic Quick-Start Guide(Links to an external site.) to get started. This guide will familiarize you with the tool and reviews how to upload your video to the classroom. If you choose to use yet another video recording tool for your submission, please follow the guide instructions for uploading MP4 video files to your classroom using the same steps.Important note: All submissions require the video uploaded to the classroom. Submitting a link to a video does not fulfill the submission requirements.In your video,Outline why an employer should consider reviewing your résumé.Identify specific skills you possess that align with the position this cover letter has been prepared for.Carefully review theGrading Rubric(Links to an external site.)for the criteria that will be used to evaluate your assignment.

What is our role as individuals to help obtain equal rights for others?

Needs to be formatted in the 3+1 format (please see attached)For your assignment this week, research two groups in American society. Use research to provide support for your persuasive argument. For your research, you can use data from peer-reviewed sources, PEW, Gallup, Brookings, or a Federal Agency such as the U.S. Census Bureau. Devote at least 250 wordsto each group.Identify a group in American society that has been, at any time since 1633, treated with less than an equal right to opportunity. This group might identify by race, religion, gender, ethnicity, cultural or historical background, handicap, sexual preference, geographic location, education, job, immigration status, and so on. However, over time, this group has overcome many of the obstacles that have restricted their rights. Use research to find an example of this group’s success.Identify a group in American society that has been, at any time since 1633, treated with less than an equal right to equality of opportunity. This group might identify by race, religion, gender, ethnicity, cultural or historical background, handicap, sexual preference, geographic location, education, job, immigration status, and so on. However, over time, this group hasfailedto overcome obstacles that have restricted their rights. Use research to find an example of this group’s lack of success.Conclude your research with a 100-word discussion of why one group has been successful while the other group continues to struggle. What did you learn by comparing and contrasting these two groups? What is our role as individuals to help obtain equal rights for others?

describe the policies that already exist in your state and explain how your initiative might alter these existing policies.

Child Welfare Policy IIPolicies in any domain determine what can and cannot be done within that domain, and social work is no exception. Social workers need to be prepared to assume and maintain leadership roles in public discussions about policies, programs, and services affecting children and their families. In fact, the social work profession’s role as a voice for children, their families, their education, and their future was a key element in its development—and it is as vital today as it has been at any other time in history.How do you think understanding and being able to analyze policies in social work could help you as a social worker? Could you operate within the guidelines of policies without thoroughly understanding them? Could you propose amendments to existing policies or argue for new policies without being able to analyze the existing policies?This week, you analyze the National Association of Social Workers (NASW) child welfare initiatives, as well as past and current social policy related to a social issue you select. You also identify funding levels associated with a specific welfare policy.Required ReadingsNASW. (2009). Social work speaks. Washington, DC: NASW Press.Child Abuse and Neglect (pp. 42–48)Child Welfare Information Gateway. (n.d.) Laws & policies. Retrieved fromhttps://www.childwelfare.gov/topics/systemwide/laws-policies/The Annie E. Casey Foundation. (2013). Kids count data center. Retrieved from http://www.datacenter.kidscount.orgSocial Policy: Child Abuse and NeglectProtecting children from abuse and neglect is a cornerstone of the social work profession. Social work professionals strive to ensure that children grow into healthy, well-developed adults. They also develop, implement, and evaluate policy initiatives regarding child welfare. Such initiatives should aim to not only reduce child abuse and neglect, but also provide support for children’s development and resources that will enhance their well-being. As a social worker, to what extent do you understand the existing policies addressing child abuse and neglect? In addition, how prepared are you to propose new policy initiatives in this regard?For this Discussion, review the resources, including the NASW’s policy statement on child abuse and neglect on the NASW website. Pick one of the NASW positions and consider a policy initiative you would introduce to further that initiative. Be sure to think about the policies that already exist in your state and how this initiative might alter existing policies.By Day 3Post a brief description of the position you selected from the NASW policy statement on child abuse and neglect. Then, describe a policy initiative you might introduce to further that position. Finally, describe the policies that already exist in your state and explain how your initiative might alter these existing policies.Support your post with specific references to the resources. Be sure to provide full APA citations for your references.By Day 5Read a selection of your colleagues’ posts.Respond to at least two colleagues who selected a different position from the one you selected by suggesting how the policy initiative can be achieved. Be sure to identify any challenges or obstacles you see in passing and implementing the initiative.

What are the X and Y values that maximize the profit?

Assignment Problems (64 points in total):1. Expando, Inc., is considering the possibility of building an additional factory that would produce a new addition to its product line. The company is currently considering two options. The first is a small facility that it could build at a cost of $5 million. If demand for new products is low, the company expects to receive $9 million in discounted revenues (present value of future revenues) with the small facility. On the other hand, if demand is high, it expects $11 million in discounted revenues using the small facility. The second option is to build a large factory at a cost of $8 million. Were demand to be low, the company would expect $11 million in discounted revenues with the large plant. If demand is high, the company estimates that the discounted revenues would be $15 million.In either case, the probability of demand being high is 0.40, and the probability of it being low is 0.60. Not constructing a new factory would result in no additional revenue being generated because the current factories cannot produce these new products.(a) Construct a decision tree to help Expando make the best decision. Please include the probabilities of different states and the payoffs in the decision tree full credit.You may want to refer to the decision tree on Slide 12 of the lecture on decision tree. (14 points)(b) Calculate the EMVs for each of the three alternatives. For each alternative, please include at least one step of calculation and the correct answer for full credit. (10 points)(c) Suppose a marketing research firm claims that it is able to tell whether the future demand will be high or not accurately. What is the expected value with perfect information (EVwPI)? Please provide the formula, at least one step of calculation, and the correct answer for full credit. (6 points)(d) What is the EVPI based on your answer to (c)? Please provide at least one step of calculation and the correct answer for full credit. (4 points)2. The Electrocomp Corporation manufactures two electrical products: air conditioner and large fans. The assembly process for each is similar in that both require a certain amount of wiring and drilling. Each air conditioner takes 3 hours of wiring and 2 hours of drilling. Each fan must go through 2 hours of wiring and 1 hour of drilling. During the next production period, 240 hours of wiring time is available and up to 140 hours of drilling time may be used. Each air conditioner sold yields a profit of $20. Each fan assembled may be sold for $15 profit.(a) Let X denote the number of air conditioners to be manufactured and Y denote the number of fans to be assembled. Formulate the linear programming production-mix situation. A model similar to the one on Slide 17 of the lecture slides of Week 14 is expected. (12 points)(b)What are the X and Y values that maximize the profit? For full credit, please list all the corner points in this case and compute the corresponding objective values of each of the corner points. (18 points)

What question remains for you about acquisition, meaning, and transfer?

Select a unit for preschoolers that you have taught in the past. If you are not currently teaching, locate a unit (ask a teacher friend if you can borrow one of theirs, find one online, et cetera). Analyze the unit in terms of acquisition, meaning, and transfer.In your post, indicate the learning standardsaddressed in the unit. Address the following:What evidence do you see of transfer of knowledge and skills? What are the big ideasthat are being taught in the unit? How will students be able to use what they learned in future learning or in real-world situations?What evidence do you see of meaning-making? What important understandings will students take from their interaction with the content?What evidence do you see of acquisition? What building blocksof knowledge and skills do you see that support meaning-making?What suggestions would you make to improve each of these areas in the unit you selected?What questionremains for you about acquisition, meaning, and transfer?

Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?

BackgroundTourisTopia Travel (Triple T) is an online travel agency that specializes in trips to exotic locations around the world for groups of ten or more travelers. Triple T’s marketing manager has been working on a major revision of the homepage of Triple T’s website. The content for the homepage has been selected and the only remaining decisions involve the selection of the background color (white, green, or pink) and the type of font (Arial, Calibri, or Tahoma).Triple T’s IT group has designed prototype homepages featuring every combination of these background colors and fonts, and it has implemented computer code that will randomly direct each Triple T website visitor to one of these prototype homepages. For three weeks, the prototype homepage to which each visitor was directed and the amount of time in seconds spent at Triple T’s website during each visit were recorded. Ten visitors to each of the prototype homepages were then selected randomly the complete data set for these visitors is available in the file TourisTopia.Triple T wants to use these data to determine if the time spent by visitors to Triple T’s website differs by background color or font. It would also like to know if the time spent by visitors to the Triple T website differs by different combinations of background color and font.Do:In a managerial report,Use descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are your preliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?Explain whether Triple T has used an observational study or a controlled experiment.Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05. Please clearly specify null and alternative hypothesis in your post.Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and usea=.05. Please clearly specify null and alternative hypothesis in your post.Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05. Please clearly specify null and alternative hypothesis in your post.Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?Discuss:What recommendations does your ANOVA results support? Use findings from your managerial report to support your recommendations. Be sure to include why you support certain decisions over others. What surprising findings did you come up with during your analysis?Guided Response: Review several of your peer’s posts. In a minimum of 100 words each, respond to at least two of your fellow students’ posts in a substantive manner, and provide information that they may have missed or may not have considered regarding the application of ANOVA tables in business and economics. Do you agree with their conclusions? Why or why not?Post by classmate 1Hello ClassUse descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are your preliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?The descriptive statistics show that the white background and Arial font combination will generate the biggest average time spent by customers on the website. Meanwhile, the pink background with Tahoma font is the least popular by the customers.Explain whether Triple T has used an observational study or a controlled experiment.Triple T used a controlled method for this experiment. They manually used different combinations of fonts and background colors and then measured them.Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05. Pleaseclearlyspecify null and alternative hypothesisin your post.The null hypothesis is that there is no significant differences between the backgrounds. The alternative hypothesis will show at least one significant difference between the backgrounds. If the P-value associated with the F is smaller than .05 then the null hypothesis is rejected and the alternative hypothesis is supported. The data provided shows that the F value is 5.749643 and the P-value is 0.004624. Since this value is smaller than .05, the null hypothesis is rejected.Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and usea=.05.The null hypothesis is that there are no significant differences between the fonts. The alternative hypothesis will show at least one significant difference among the fonts. The data shows that the mean time spent on the website by visitors is for the 3 fonts is .00676. Since the P-value associated with the F-value is smaller than .05, the null hypothesis is rejected.Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05. Pleaseclearlyspecify null and alternative hypothesisin your post.The null hypothesis is that there are no significant differences in time spent. The alternative hypothesis will show at least one significant difference among the combinations. The interaction test between the background color and font is 0.2269. Since the P-value associated with the F-value is smaller than .05, the null hypothesis is rejected.Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?For the 9 combinations, that data concludes that visitors to the white background and Aria font spend more time 310.4 on the website. The sample data also suggests that the variance for the white background and Tahoma font 339.1667 is smaller than the other variance combinations. The final recommendation is that the company Triple T should adopt the white background and Arial font prototypePost by classmate 2Attached are the results for the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia. ANOVA is a statistical method that tests the null hypothesis that given populations have the same mean by comparing the variability between groups to the variability within groups and the F test statistic (or F-value) is what enables us to find the p-value to support or reject the hypothesis (Jbstatistics, n.d.). In summary of this data, I have concluded that customers within the case study spent more time on the website prototypes that utilized a white background and an Arial font. The website prototypes that utilized a pink background with a Tahoma font resulted in the least amount of time spent by customers. The data suggests that both background color and font are significant, but the interaction between background color and font is not.TourisTopia Travel (Triple T) has utilized a controlled experiment to obtain this data. It had designed prototype homepages with variations of background colors and font types and randomly directed customers to each site to generate the data needed (Anderson et al., 2021).A null hypothesis for an ANOVA assumes there are no significant differences between the groups, and the alternative hypothesis assumes at least one significant difference (University of Arizona Global Campus, 2020). Utilizing the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors, my null hypothesis is that there would be no difference between time spent. My alternative hypothesis is that more time would be spent on one color background as opposed to the others. The F-value of the sample data is 5.7496, with a P-value of 0.0046. Since the P-value associated with the F-value is smaller than .05, the null hypothesis is rejected, and the alternative hypothesis is supported.Utilizing the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts, my null hypothesis is that there would be no difference between time spent. My alternative hypothesis is that more time would be spent on one font as opposed to the others. The F-value of the sample data is 5.3180, with a P-value of 0.0067. Since the P-value associated with the F-value is smaller than .05, the null hypothesis is rejected, and the alternative hypothesis is supported.Utilizing the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font, my null hypothesis is that there would be no difference in time spent. My alternative hypothesis is that more time would be spent with one or more combinations of color and font. The F-value of the interaction data is 1.444, with a P-value of 0.2269. Since the P-value associated with the F-value is larger than .05, the null hypothesis is supported, and the alternative hypothesis is rejected.Data suggests that visitors to the white background prototype spent more time at the website, as did the visitors to the Arial font prototype website (University of Arizona Global Campus, 2020). Given the results of the data, the background color is significant, and the font is significant, but the interaction between the background color and font is not significant (University of Arizona Global Campus, 2020). My recommendation for Triple T would be to utilize the website with the white background and Ariel font as the data supports customers spending more time on the sites with these options. I discovered in the data analysis that when the F-value was greater than the F-critical value, it also suggested the rejection of the null hypothesis. In contrast, when the F-value was greater than the F-critical value, it suggested a failure to reject the null hypothesis.ReferencesAnderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., Cochran, J. J., Fry, M. J., &amp Ohlmann. J. W. (2021).Essentials of modern business statistics with Microsoft® Excel®(8th ed.). Cengage LearningJbstatistics. (n.d.). Introduction to One-Way ANOVA. https://www.youtube.com/watch?v=QUQ6YppWCegUniversity of Arizona Global Campus. (2020, September 11).Week 4 introduction[Video]. Kaltura. https://ashford.mediaspace.kaltura.com/media/BUS308+%7C+Week+4+Introduction/1_9dibo9bq

Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. Database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering your marketing plan for Trinity Health, construct a three- to four-page paper in which you: -Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.-Discuss the benefits and drawbacks of using database marketing.-State the ethical, legal, and HIPAA issues that need to be considered.-Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.-Must use at least three scholarly sources in APA style

Do you think speed is more important or accuracy in your keyboard skill building and why?

TopicThreadsPostsLast PostDiscussion Post 1Must post first.The discussion topics take us “beyond the book” and expand our thinking on the subject of keyboarding and document processing in the business world. With this discussion you need to postBEFOREyou can read what other students have posted. Once you have posted, you will be able to read other posts.Please write your original post using at least 2 complete college paragraphsbefore 12 noon on its due dateAND reply to one of your fellow classmate’s postings using at least 2 paragraphs by midnight on the due date. Please be sure that they are grammatically and spelling correct!Here is the topic:– Please watch the video and answer the questions that follow.Do you think speed is more important or accuracy in your keyboard skill building and why?If you currently type at your job, is it important to your supervisor that you type quickly, accurately, or both?If you currently don’t type at your job, ask some friends that you know who type at their job and ask him or her, what is important speed, accuracy, or both?Additionally, please access a search engine such as www.google.com and key in keyboard skill building, speed, and/or accuracy and please support your responses with your findings and include the URL in your posting.You must start a thread before you can read and reply to other threadsDiscussion Post 2Must post first.With this discussion you need to postBEFOREyou can read what other students have posted. Once you have posted, you will be able to read other posts.Please write your original post using at least 2 complete college paragraphsbefore 12 noon on its due dateAND reply to one of your fellow classmate’s postings using at least 2 paragraphs by midnight on the due date. Please be sure that they are grammatically and spelling correct!Even though the requirement is only one reply to one classmate, you are encouraged to respond to as many of your colleagues’ postings as you wish!Here is the topic: GRAPHICSWhy should you add graphics to business documents?What are the do’s and don’t of adding graphics to business documents?Please give specific examples and provide a website in support of your answer.You must start a thread before you can read and reply to other threadsDiscussion Post 3Must post first.With this discussion you need to postBEFOREyou can read what other students have posted. Once you have posted, you will be able to read other posts.Please write your original post using at least 2 complete college paragraphsbefore 12 noon on its due dateAND reply to one of your fellow classmate’s postings using at least 2 paragraphs by midnight on the due date. Please be sure that they are grammatically and spelling correct!Topic: REPORT WRITINGExamine the rules for writing/typing reports.What are the do’s and don’t of writing a business report.What mistakes have you made when writing your own business reports?Please provide specific examples in your responses with supporting websites.You must start a thread before you can read and reply to other threadsDiscussion Post 4Must post first.With this discussion you need to postBEFOREyou can read what other students have posted. Once you have posted, you will be able to read other posts.Please write your original post using at least 2 complete college paragraphsbefore 12 noon on its due dateAND reply to one of your fellow classmate’s postings using at least 2 paragraphs by midnight on the due date. Please be sure that they are grammatically and spelling correct!Here is the topic:Keyboarding OccupationsWe typically think of occupations related to keyboarding as office personnel such as administrative assistants and/or office managers, etc., however, as we all know this assumption is incorrect! There are several jobs out there today that require proficiency on the keyboard.Can you list some jobs that require keyboarding skills in order to operate within that specific occupation? For example, motion picture producers and directors must be proficient with the keyboard as much of their daily tasks involve editing film by use of the PC. Please list a few occupations that you are aware of that require proficiency on the keyboard.Utilize www.google.com to help you locate some jobs if necessary and list the URL(s) that support your response!You must start a thread before you can read and reply to other threads

Give a simple proof that the likelihood of the data cannot decrease if we add a new link to the network and recompute the maximum likelihood parameter values.

Artificial IntelligenceExercise 1In your local nuclear power station, there is an alarm that senses when a temperature gauge exceeds a given threshold. The gauge measures the temperature of the core. Consider the Boolean variables A (alarm sounds), FA (alarm is faulty), and FG (gauge is faulty) and the multivalued nodes G (gauge reading) and T (actual core temperature).a. Draw a Bayesian network for this domain, given that the gauge is more likely to fail when the core temperature gets too high.b. Is your network a polytree? Why or why not?c. Suppose there are just two possible actual and measured temperatures, normal and high the probability that the gauge gives the correct temperature is x when it is working, but y when it is faulty. Give the conditional probability table associated with G.d. Suppose the alarm works correctly unless it is faulty, in which case it never sounds. Give the conditional probability table associated with A.e. Suppose the alarm and gauge are working and the alarm sounds. Calculate an expression for the probability that the temperature of the core is too high, in terms of the various conditional probabilities in the network.Exercise 2Consider the problem faced by an infant learning to speak and understand a language. Explain how this process fits into the general learning model. Describe the percepts and actions of the infant, and the types of learning the infant must do. Describe the subfunctions the infant is trying to learn in terms of inputs and outputs, and available example data.Exercise 3Complete the missing step in the derivation of Equation (15.19) on page 586 of the textbook, the first update step for the one-dimensional Kalman filter.Exercise 4Consider an arbitrary Bayesian network, a complete data set for that network, and the likelihood for the data set according to the network. Give a simple proof that the likelihood of the data cannot decrease if we add a new link to the network and recompute the maximum likelihood parameter values.I WILL SEND A LINK FOR THE TEXTBOOK LATER

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