Using a product that you regularly purchase as the example (any good or service), write a one-page summary that answers the following four questions. 1. Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
Competitive Advantage and Marketing Strategies
[Topic: Competitive Advantage and Marketing Strategies.] Why do customers choose to buy from one company and not another? The answer is simple the company has an advantage over competitors. But what is competitive advantage? And how do you get it? Competitive advantage is what makes it possible to convince customers to buy products or services from you, instead of from your competitors. And you get it by having a unique blend of talents and resources.
There are two types of competitive advantage. Cost advantage is the ability to deliver the same benefit as a competitor, at a lower cost. Differentiation advantage is the ability to deliver greater or more desirable benefits than a competitor.
Using competitive marketing strategies can help you generate a competitive advantage. One aspect of the purpose of these strategies is to improve financial performance. The financial benefits of having a competitive advantage are obvious. More sales. But if you want your company’s edge to make a difference over the long run, you need to use marketing strategies that keep on working for you. So another part of the purpose of competitive marketing strategies is to create a sustainable competitive advantage. Sustainability is determined by two things relevance, and defensibility.
First, your advantage has to remain relevant to both your organization and its market. Is it possible for your organization to keep the advantage with the available resources? And is the product or service you’re offering still what customers want? If not, the advantage is gone. Second, whatever gives you the edge must be defensible. It’s an advantage only if you have it but your competitors don’t. For example, if your competition can buy the machine that makes your production cheaper or hire people with the same expertise, there’s no advantage. Sustaining an advantage may involve creating barriers so that competitors can’t duplicate the assets and skills that give you the edge. A final part of the purpose of competitive marketing strategies is adding value for customers. In the mind of the customer, value is “what I get in return for what I give.” When customers feel like they get a lot of value from a company, they’ll choose to keep doing business with it. So the value customers receive helps determine a company’s competitive advantage.
Developing a competitive marketing strategy involves five main steps. First, develop an effective marketing objective to define the focus of your marketing.
Second, conduct an external analysis. This involves looking at outside factors. Analyze your customers, your competitors, the industry, and the broader business environment. Third, conduct an internal analysis of your organization’s performance, strategic priorities, costs, portfolio, and financial resources.
Fourth, develop the strategy and finally, implement it and reap the rewards.
So companies want competitive advantage and using competitive marketing strategies can help them get it. These strategies can improve the financial performance of a company, create sustainable competitive advantage, and add value for customers.
Reead the transcript from this weeks video and answer the following questions
Using a product that you regularly purchase as the example (any good or service), write a one-page summary that answers the following four questions.
1. Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
2. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
3. What barriers does the competition face to entering the same market or gaining a competitive advantage?
4. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
How did ineffective communication negatively impact the given program and its stakeholders?What would you change to improve the communication with the stakeholders?
ModuleEightProgramCritiqueGuidelinesandRubric-IHP-670-Q5576ProgDesignPlanEval23TW5.pdf
IHP 670 Module Eight Program Critique Guidelines and Rubric
Overview
You will complete ?ve program critique assignments in the course to support your work as you prepare for your ?nal project. These assignments ask that you critique a program described
within an identi?ed article located in the modules resources. These articles were chosen because they relate to the modules topics and demonstrate some common problems that programs
encounter. In each assignment, you will have the opportunity to critique certain program components, such as resources, activities, outcome measures, use of feedback loops, assumptions, and
external barriers. Once planners have identi?ed the details for each of the program components, they must step back and assess how those components can best operate within the programs
environment. That involves considering concepts such as cultural competency, systems thinking, ethical practice, and others. You will focus on these different concepts, in turn, through the
program critiques. As you develop your program critique skills, you will be asked to identify areas that could be or need to be improved and offer recommendations.
In this assignment, you will critique a health or healthcare program using the program critique reading in the Resources section of this module. The reading portrays example program decision-
making relevant to module content. The selected program critique reading is the required reading for this assignment.
This assignment will help you predict the importance of a system-thinking approach in program planning. It will help you consider how to construct your program planning team. This activity
will also help you understand the role of adequate communication when developing a program plan, design, and evaluation.
Findings from this assignment will help you analyze and improve your programs team development and communication aspects.
Prompt
Write a program critique that examines a health or healthcare program intended to meet a speci?c health need.
Speci?cally, you must address the following rubric criteria:
1. Systems Thinking: Explain how the program considers a systems-thinking approach in program planning. Consider the following questions to guide your response:
What role does systems thinking play in making program planning more adaptive, transparent, and evidence based?
How does systems thinking help with team development and communication?
2. Stakeholders and Team Members Roles: Analyze the roles and responsibilities of stakeholders and team members in the programs planning. Consider the following questions to guide
your response:
How did the inclusion of stakeholders help minimize the risks associated with the program?
What would you change in the given programs team-building efforts to make it more collaborative?
??
3. Communication Tools and Techniques: Determine whether the programs activities and resources use adequate communication tools and techniques to achieve the desired outcomes.
Consider the following questions to guide your response:
How did ineffective communication negatively impact the given program and its stakeholders?
What would you change to improve the communication with the stakeholders?
4. Summary and Recommendations: Summarize your ?ndings from the program analysis, and share at least two recommendations about the appropriate use of systems thinking and
inclusion of stakeholders in program planning. Consider the following question to guide your response:
How would you use systems thinking to plan the activities for the given program differently?
Note that all the claims in your deliverable should be evidence based. Your citations should be from your independent search for evidence (not from the scenario, textbook, or module
resources) of credible sources and be current within the last ?ve years. You are required to cite a minimum of two sources overall. Refer to the Shapiro Library Guide: NursingGraduate
located in the Start Here section of the course for additional support. If you need writing support, access the Online Writing Center through the Academic Support module of your course.
What to Submit
Your submission should be a 2- to 3-page Word document. Also include a title page. Use 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited
according to APA style.
Module Eight Program Critique Rubric
Criteria Exemplary (100%) Pro?cient (90%) Needs Improvement (70%) Not Evident (0%) Value
Systems Thinking Exceeds pro?ciency in an
exceptionally clear and
insightful manner, using
industry-speci?c language
Explains how the program
considers a systems-thinking
approach in program planning
Shows progress toward
pro?ciency, but with errors or
omissions
Does not attempt criterion 20
Stakeholders and Team
Members Roles
Exceeds pro?ciency in an
exceptionally clear and
insightful manner, using
industry-speci?c language
Analyzes the roles and
responsibilities of stakeholders
and team members when
planning and designing a
program
Shows progress toward
pro?ciency, but with errors or
omissions
Does not attempt criterion 20
Criteria Exemplary (100%) Pro?cient (90%) Needs Improvement (70%) Not Evident (0%) Value
Communication Tools and
Techniques
Exceeds pro?ciency in an
exceptionally clear and
insightful manner, using
industry-speci?c language
Determines whether the
programs activities and
resources use adequate
communication tools and
techniques to achieve the
desired outcomes
Shows progress toward
pro?ciency, but with errors or
omissions
Does not attempt criterion 20
Summary and
Recommendations
Exceeds pro?ciency in an
exceptionally clear and
insightful manner, using
industry-speci?c language
Summarizes the ?ndings from
the program analysis and
shares at least two
recommendations on the
appropriate use of systems
thinking and inclusion of
stakeholders in program
planning
Shows progress toward
pro?ciency, but with errors or
omissions
Does not attempt criterion 15
Articulation of Response Exceeds pro?ciency in an
exceptionally clear and
insightful manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an
understanding of audience and
purpose
Shows progress toward
pro?ciency, but with errors in
grammar, sentence structure,
and spelling, negatively
impacting readability
Submission has critical errors in
grammar, sentence structure,
and spelling, preventing
understanding of ideas
10
Professional Sources Incorporates more than two
professional, current (within
the last ?ve years) sources, or
use of sources is exceptionally
insightful
Incorporates two professional,
current (within the last ?ve
years) sources that support
claims
Incorporates fewer than two
professional, current (within
the last ?ve years) sources, or
not all sources support claims
Does not incorporate sources 10
APA Style Formats in-text citations and
reference list according to APA
style with no errors
Formats in-text citations and
reference list according to APA
style with fewer than ?ve
errors
Formats in-text citations and
reference list according to APA
style with ?ve or more errors
Does not format in-text
citations and reference list
according to APA style
5
Total: 100%
Develop a MRP, logistics, location, and distribution plan for the product or service you selected. U
week6ssss.docx
Course Project: Supply Chain Product/Service Plan Part 2
Week 4: Develop a MRP, logistics, location, and distribution plan for the product or service you selected. Use the sample questions for Chapters 9 and 14 provided in the Part 2 section below to guide your product or service selection.
Week 5: Develop a quality management, Six Sigma, and lean plan for the product or service you selected. Use the sample questions for Chapters 10 and 12 provided in the Part 2 section below to guide your product or service selection.
Week 6: Study ahead and develop a global sourcing and procurement plan for the product or service you selected. Also, write the conclusion section of the paper. Use the sample questions for Chapter 13 provided in the Part 2 section below to guide your product or service selection. Develop an inventory management plan for the product or service you selected. Use the sample questions for Chapter 11 provided in the Part 2 section below to guide your product or service selection. Submit the Supply Chain Plan Part 2 deliverable by the end of the week.
Guidelines for the Supply Chain Plan Part 2 assignment are as follows.
· It should be a 12-page written paper (double spaced), Times New Roman, and 10 font.
· Directly apply the concepts of Modules 4, 5, 6, and 7 to your selected product or service.
·
Each weighted section should be two pages.
· See table below for section details.
Section
Content
Title Page
· Paper title
· Name
· e-mail address
· Do NOT list any personal information (i.e., phone number, address, et al.).
Chapter 9 Considerations: Materials Requirements Planning (Week 4)
· Explain the importance of having a robust standard material requirement planning program.
· Provide examples that support the following elements: (1) forecasts of demand, (2) firm orders, (3) engineering design changes, and (4) inventory transactions.
Chapter 14 Considerations: Location, Logistics, and Distribution (Week 4)
· Detail out a location, logistics, and distribution plan with areas of identified risk.
· Provide mitigation associations with each identified risk.
Chapter 10 Considerations: Quality Management and Six Sigma (Week 5)
· Provide examples of each dimension of quality.
· Describe how the concepts of Six Sigma could be applied.
· Explain how the analytical tools for Six Sigma and continuous improvement (DMAIC) could be applied to optimize the supply chain.
Chapter 12 Considerations: Lean Supply Chains (Week 5)
· Explain how a value stream map would be useful.
· Provide an example of a value stream map.
· Link the value stream map to an effective logistics and distribution process for the supply chain.
Chapter 11 Considerations: Inventory Management (Week 6)
· Explain how the concepts of inventory costs apply and how these costs can be minimized.
· Explain how the forecasting model you selected earlier will help improve inventory management and cost management.
Chapter 13 Considerations: Global Sourcing and Procurement (Week 7)
· How might a bullwhip effect occur, and what steps would you take to mitigate any bullwhip effect?
· Are there any opportunities for green sourcing? Identify those opportunities and link this to overall cost.
15%
Conclusion (Week 7)
· What value did walking through the supply chain process for your selected product or service provide you?
· How will you apply the concepts you wrote about in your professional or personal life?
Supplychainmanagement.docx
Evaluate the psychometric properties of a psychological assessment of your choice.
PSYC 545
Test Evaluation Paper Assignment Instructions
Overview
The purpose of the current assignment is to evaluate the psychometric properties of a psychological assessment of your choice. For this paper, each student will select ONE psychological test that is NOT covered in the textbook or in any class presentations. Students will use the
Mental Measurements Yearbook
(MMY) database available through Liberty Universitys Jerry Falwell Library website to find resources to aid in evaluating the test. In grading your paper, your instructor will look at the following:
Instructions
Evaluation of the Psychometric Properties of the Test
Your evaluation of the test should include the following areas of consideration:
1.
Purpose of Test: What is the purpose of the test (personality, screening, diagnosis, marriage counseling, placement for children, etc.)? Who developed it and why? How is it used?
2.
Type of Test/Scoring: What kind of items does the test utilize (T/F, Likert, etc.)? How is the test scored? What kind of score(s) do respondents receive (percentile rank, z score, T score, total and /or subscale scores?)
3.
Normative Sample: Describe the normative sample (including the number of participants and their known demographic characteristics). Indicate whether or not the normative sample is adequately representative of the intended test-takers.
4.
Administration: How is the test administered? Paper and pencil? Computer based? Who can purchase/administer the test (i.e., minimum qualifications)?
5.
Reliability: Correctly use terms from the textbook/course materials to define the types of evidence for reliability reported in the review articles, and provide the specific numerical values of the reliability statistics. If no reliability data are provided, then explain what type of evidence for reliability you would need in order to fully evaluate the test.
6.
Validity: Correctly use terms from the textbook/course materials to define the types of evidence for validity reported in the review articles, and provide the specific numerical values of the validity coefficients. If no validity data are provided, then explain what type of evidence for validity you would need in order to fully evaluate the test.
Justification for Selecting the Test
Your justification for selecting the test should include the following areas of consideration:
1. Explain why you selected this test for review. Specifically, explain how the test is relevant to what you are doing now and/or your future career plans.
2. Explain how the test that you chose fits in with the goals and responsibilities of Christian professionals who might utilize the test. Choose
at least one scriptural citation
to support your argument.
What influences the health of a society?o What are the major national policies for health promotion?o What are the responsibilities of the community/public health nurse in promoting health and preventing illness in the community?o What influences the health of a society?o What are the major national policies for health promotion?o What are the responsibilities of the community/public health nurse in promoting health and preventing illness in the community?
What influences the health of a society?o What are the major national policies for health promotion?o What are the responsibilities of the community/public health nurse in promoting health and preventing illness in the community?o What influences the health of a society?o What are the major national policies for health promotion?o What are the responsibilities of the community/public health nurse in promoting health and preventing illness in the community?
What is the purpose of conducting an organized literature review?
The literature review is key to any research study or article development. It is important to review the literature within your own discipline, but also other disciplines which may confront similar issues or have related concerns. For example, practice issues in other health related fields often correspond to those confronted in nursing. Nursing education concerns may also be found in academic research within other disciplines outside of the health care field.
What is the purpose of conducting an organized literature review?
How will you approach this aspect of your research?
What literature other than nursing literature do you feel may offer useful information?
How might you incorporate these ideas into your proposal?
Provide an example of a piece of literature that supports your topic and provide a brief summary of the article.
Responses need to address all components of the question, demonstrate critical thinking and analysis, and include peer reviewed journal evidence to support the students position.
Describe one potential benefit of using big data as part of a clinical system and explain why. Then, describe at least one potential challenge or risk of using big data as part of a clinical system and explain why. Propose at least one strategy you have experienced, observed, or researched that may effectively mitigate the challenges or risks of using big data you described.
Post a description of at least one potential benefit of using big data as part of a clinical system and explain why. Then, describe at least one potential challenge or risk of using big data as part of a clinical system and explain why. Propose at least one strategy you have experienced, observed, or researched that may effectively mitigate the challenges or risks of using big data you described.
Pick one subject area and write a review of the Mississippi standards. What is the purpose of having standards? Discuss how they are divided. Discuss anchor standards.
Complete all parts of the assignment- FOCUS: 9TH ELA for MSPart 1. Pick one subject area and write a review of the Mississippi standards. What is the purpose of having standards? Discuss how they are divided. Discuss anchor standards. How should teachers use the standards? What resources are provided for teachers to assist with interpreting and teaching the standards? You must list references from the book or other resources to strengthen your response.Part 2. Pick one subject and one grade (Math or ELA). Do a detailed comparison of the standards of the Mississippi and Texas standards for that particular grade and subject. For example, if you select 4th grade English Language Arts. You will review the 4th grade ELA standards for Mississippi and Texas. Then, you will do a comparison of the two. What do you see? Do students at that grade and subject level seem to learn the same things in both states? Does one seem more rigorous than the other? Etc Part 3. Pick one subject and one grade (Math or ELA Mississippi Standards). Then select one standard (or combination for that grade/subject) and create one small activity/assignment that aligns to that standard. Be sure to identify which standard you are aligning to for your activity/assignment. Be very descriptive in your directions.
Compare and contrast the political and social rights of the group that you have previously selected to examine with those of another disadvantaged group, as of 1924. As a reminder the groups that are examined in this class are: African Americans Native Americans Women Immigrants
compare and contrast the political and social rights of the group that you have previously selected to examine with those of another disadvantaged group, as of 1924. As a reminder the groups that are examined in this class are:
African Americans
Native Americans
Women
Immigrants
For example, if the group you are examining throughout the course is African Americans, you would compare and contrast their experiences regarding social and political rights with that of a different one of these groups, that is women, immigrants, or Native Americans.
attached are the instructions and the two other sources needed
Data compression is used mostly in data storage. Examples of compression tools are WINZIP and 7Zip. Explain which of the following is better for security purposes.
Instructions
Data compression is used mostly in data storage. Examples of compression tools are WINZIP and 7Zip. Explain which of the following is better for security purposes – Encrypt and Zip or Zip and Encrypt
