Identify the marketing vehicles you will use at your NAB Company. Describe each method of advertisement and explain why it is a good tool to reach your target market.

Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience. For this week’s discussion, please respond to the following: 1. Identify the marketing vehicles you will use at your NAB Company. Describe each method of advertisement and explain why it is a good tool to reach your target market. Notes: · Check out Chapter 10: Marketing Strategy to learn more. · You will use this week’s information in Assignment 2 – Question 4. To help you get started see the example To address this week’s discussion, first list all the marketing vehicles (ways to promote your product) you will use to reach your customers, then briefly describe each, clarifying why the tool was chosen and why it is a good way to reach your target market. Number these or use subheadings for each.Clarify:If you advertise, whereIf you do promotions, describe howIf you send a newsletter, to what mailing listIf you are doing trade shows, which one and how frequentlyIf you are advertising on TV, which channels and how often.Etc. Resources· Check Chapter 10 for information on marketing strategy and pages 162 and 163 for a description of marketing vehicles (see attachment) you can use to promote your product.

Describe the behaviors that are most important for you to feel trust in the ethical leadership of a supervisor, manager, or company executive?

Read the An improved measure of ethical leadership article by Yukl, Mahsud, Hassan, & Prussia (2013), as well as Chapter 7 of Gonzalez-Padron (2015). Complete the Checklist: Ethical Leadership Questionnaire, then answer these following questions from the text:Describe the behaviors that are most important for you to feel trust in the ethical leadership of a supervisor, manager, or company executive?Describe any descriptors in the list that are difficult to observe?Analyze how ethical leadership can be measured in an organization?Evaluate how personal experience with a leader (e.g., work assignments, disciplinary actions) skew your assessment of his or her ethical leadership? Cite an example based on personal experience.Your response must be a mimimum of 300 words.Guided Response: Review several of your classmates’ posts and respond to at least two of your peers by 11:59 p.m. on Day 7 of the week. You are encouraged to post your required replies early during the week to promote more meaningful interactive discourse in the discussion. For your response, put yourself in to position of an organizational leader, using the list of behaviors described by your classmate, explain how leadership can emulate these behaviors.Yours responses must be a minimum of 150 words.Edwards Discussion Reply Minimum 150 words: The behaviors that are most relevant to me in order for me to feel trust in regards to ethical leadership consists of “a high-quality exchange relationship is more likely to occur for a leader who is honest, trustworthy, fair, and genuinely concerned about the well-being of followers” (Erdogan et al., 2006; Wayne et al., 2002, p. 41). A person in upper management who is not afraid to tell the truth because of embarrassment or try to cover up with a lie allows me to do the same as well. When a supervisor gives you the rest of the day off or lets you take a longer lunch after a hard task is a fair supervisor which means he also has a genuine care for the lower level employees. All those characteristics mentioned creates high employee morale where they come to work on time with a good attitude, putting forth effort and being a team player as well.Rewarding ethical behavior seems difficult to observe and do because rewards usually come in the form of compensation and promotion. However, it is easy to observe and see someone getting disciplined for unethical behavior because when someone steals hours, product, or money from a company, they get terminated.These are examples of how ethical leadership can be measured in an organization: “Are poor performers ignored, transferred, or promoted? Is performance execution measured or only business results? Are individuals and teams recognized and acknowledged? Do people hide from responsibility? Are problems and conflicts avoided” (Turk, 2012, p. 7.3)? On past jobs I have witnessed colleagues who sat around all day while hardly getting any work done while taking excessive breaks and they still were not disciplined. I even got into a conflict with the worker about not doing his share of work because I depended on him to perform his role so that I could do mine effectively. He tried to use his seniority as an excuse and the superintendent did not intervene, which forced me to not take my work serious and not care if it effected the customers satisfaction.ReferencesErdogan, B., Liden, R. C., & Kraimer, M. L. (2006). Justice and leader–member exchange: The moderating role of organizational culture. Academy of Management Journal, 49, 395-406Turk, W. (2012). Be accountable. Defense AT&L, 41(4), 43–46.Tiffanys Discussion Reply 150 word minimum Describe the behaviors that are most important for you to feel trust in the ethical leadership of a supervisor, manager, or company executive?The behaviors I believe are most important for me to trust my manager or any company executive are moral, integrity and honesty. A person who has these traits is built for leadership within an organization. I also find it important for the manager to “treat the members of the team equally and not show favoritism amongst the members” (Gonzalez-Padron, 2015, sect.7.2). Displaying ethical behaviors should come from a top down perspective in the organization. If top management is displaying ethical behaviors then staff will follow what is done by them.Describe any descriptors in the list that are difficult to observe?From the list, I found a few descriptors that are difficult to observe. It’s hard to observe if someone is can be trusted enough to tell the truth. I find it hard to observe if someone is keeping their actions consistent with what they value. I also find it difficult to observe if someone is fair and objective when evaluating members based on their performance, because it’s hard to measure the amount of performance an individual is capable of doing. Lastly I find it difficult to observe if someone is dedicated and shows self-sacrifice for the organization.Analyze how ethical leadership can be measured in an organization?Measuring ethical leadership can be quite a challenge for an organization. According to Yukl, Mahsud, and Hassan (2013), “the researchers developed a preliminary questionnaire to measure ethical leadership, and it was used in a study of ethical leadership in top management teams” (pg.39). Though questionnaires were used, they often had limitations such as vague wording that was often viewed as positive and negative. According to Yukl, Mahsud, and Hassan (2013), “ethical leadership can be measured with honesty, integrity, fairness, altruism, consistency of behaviors with espoused values, communication of ethical values, and providing ethical guidance” (pg.43).Evaluate how personal experience with a leader (e.g., work assignments, disciplinary actions) skew your assessment of his or her ethical leadership? Cite an example based on personal experience.I have always viewed my manager as an ethical leader. I work in the IT section of my division and I have access to a lot of sensitive information such as passwords, emails and login information. However from the guidance of my manager he has taught us the do’s and don’ts of handing such information. My manager has taught my team the idea of quality assurance. He has made sure that we always check things that are sent to us for approval, just in case someone decides to do something unethically or morally wrong. My manager has also taught us to learn from others mistakes so we may avoid being viewed as unethical in the workplace ourselves.T.T.Gonzalez-Padron, T. (2015). Business ethics and social responsibility for managers [Electronic version]. Retrieved from https://content.ashford.edu/Yukl, G., Mahsud, R., Hassan, S., & Prussia, G. E. (2013). An improved measure of ethical leadership. Journal of Leadership & Organizational Studies, (1)20.

· What plan of care will Mr. Payne be given at this visit, include drug therapy and treatments; what is the patient education and follow-up?

WK #5 DQ:Apply information from the Aquifer Case Study to answer the following discussion questions:· Discuss the Mr. Payne’s history that would be pertinent to his genitourinary problem. Include chief complaint, HPI, Social, Family and Past medical history that would be important to know.· Describe the physical exam and diagnostic tools to be used for Mr. Payne. Are there any additional you would have liked to be included that were not? · Please list 3 differential diagnoses for Mr. Payne and explain why you chose them. What was your final diagnosis and how did you make the determination?· What plan of care will Mr. Payne be given at this visit, include drug therapy and treatments; what is the patient education and follow-up?Forty-five-year-old white male truck driver complaining of two weeks of sharp, stabbing back pain. The pain was better after a couple of days but then got worse after playing softball with his daughter. This morning his pain is so bad that he had trouble getting out of bed.You and Dr. Lee take a few minutes to review Mr. Payne’s chart:Vital signs:· Temperature: 98.6° Fahrenheit· Heart rate: 80 beats/minute· Respiratory rate: 12 breaths/minute· Blood pressure: 130/82 mmHg· Weight: 170 pounds· Body Mass Index: 24 kg/m2Past Medical History: Diabetes, well controlled. Hypertension, fair control. Hyperlipidemia, fair control.Past Surgical History: NoneSocial History: Works as a truck driver, which involves lifting 20-35 lbs 4 hours of the day, married with 2 daughters,Habits: Quit smoking two years ago, drinks 1 to 2 beers occasionally on the weekends, no history of IV drug use.Medication:· metformin 500mg 2 twice daily· glyburide 5mg 2 twice daily· amlodipine 2.5 mg daily· lisinopril 40 mg daily· simavastin 40 mg dailyAllergies: No known drug allergies.Can you tell me about your back pain?”“As I told the nurse, the pain started two weeks ago after I lifted a box at work. Right away, I got this sharp pain on the left side of my back. The box wasn’t even that heavy.“I talked to the nurse at work; she said to ice it and to take ibuprofen. It got better after three days. But, I was playing softball with my daughter last weekend, and the pain came back. This time it was worse than before. This week, the pain is so bad I can hardly get out of bed. I get a sharp pain in my back which goes down my left leg to my ankle.”“On a scale of 0 to 10, 10 being the worst, how severe is the pain?”“It’s probably a 7.”“Have you found anything that improves the pain?”“Ibuprofen and Naproxen worked at first, but they are not helping much anymore.”“What about positions that make things better or worse?”“The pain is worse with any movement of my back or sitting for a long time. It is better when I lie down.”“Have you had back pain before?”“Yes, I have back pain from time to time. But I’m usually better after 2 to 3 days. This is the worst pain I have ever had.”Review of SystemsMr. Payne does not have numbness or weakness in his legs. The pain is better when he lies down. He denies urinary frequency, dysuria, problems with bowel or bladder control, fever or chills, nausea or vomiting, or weight loss. He denies any specific trauma, except for when he lifted a 10-pound box at work. He denies unrelenting night pain.Based on your differential, you determine that it is highly likely that Mr. Payne is experiencing a mechanical cause of back pain with nerve involvement such as a disc herniation. It is possible that he has spinal fracture, but a lack of trauma history makes the latter unlikely. It is important to consider cauda equina syndrome, as it calls for immediate surgical investigation, but it is unlikely in the absence of neurological symptoms like loss of bowel or bladder control. Finally, infectious etiology, such as pyelonephritis, is unlikely without fever and chills, urinary frequency and dysuria.Back Exam – Standing:Mr. Payne has normal curvature, tenderness on palpation on the left lumbar paraspinous muscle with increase tone. Full range of motion, but has pain with movement. His gait is normal. He can walk on his heels and toes. He can do deep knee bends.Back Exam – Seated:Mr. Payne denies feeling pain when checked for CVA tenderness. He has no pain in his right leg with the modified version of SLR. While he does not exhibit a true tripod sign, he does complain of pain when his left leg is raised. Mr. Payne’s reflexes are 2+ and equal at the knees and 1+ at both ankles. The motor exam reveals no weakness of the muscles of the lower extremities. His sensory exam is normal.Pulmonary Exam: His lungs are clear.Cardiovascular Exam: His cardiac exam demonstrates a regular rhythm, no murmur or gallop.Three weeks later, Mr. Payne returns for his follow-up appointment and you discover the following:Pertinent HistoryMr. Payne has had little relief with the treatment prescribed. He is frustrated that he has been in pain for more than a month. His pain has been progressively worse. It radiates down the lateral part of his left leg and side of his left foot. This pain is worse than the back pain. He does not have any problems with bowel or bladder control and there is no weakness of his leg.Pertinent Exam FindingsVital signs: stableNeurologic: Normal gait, but moves slowly due to pain; range of motion is full, with pain on flexion; SLR is positive at 45 degree on the left; motor strength intact; reflexes 2+ bilaterally at the knees, absent at the left ankle, 1+ at the right ankle.Dr. Lee agrees with your diagnosis of radiculopathy of S1 nerve root with progression. She orders an MRI and sets up an appointment to see Mr. Payne after the MRI.You and Dr. Lee now return to Mr. Payne’s exam room to talk about treatment options with him. Dr. Lee tells Mr. Payne to avoid strenuous activities but to remain active. Dr. Lee increases the dosage of naproxen to 500 mg BID to take with food. Since his pain is intense (7/10), he is given a prescription for acetaminophen with codeine to take at night, when his pain is severe. Mr. Payne declines a muscle relaxant because they usually make him drowsy. He would like to be referred to physical therapy as it was helpful in the past.FOLLOW-UP TREATMENTMANAGEMENTOne week later, Mr. Payne returns for follow-up. You review the results of the MRI report.MRI report:1. Moderate-size, herniated disc at L5-S1 with associated marked impingement on the left S1 nerve root and mild to moderate impingement on the right S1 nerve root. There is mild central canal stenosis.2. Annular tear with a small central disc herniation at L4-5 causing mild central canal stenosis.You review the findings with Dr. Lee. She agrees with your diagnosis of radiculopathy of S1 nerve root due to a large herniated disc at L5-S1.You call Mr. Payne two weeks later to see how he is doing. He reports that he is doing quite a bit better. He went to an osteopathic physician who did some manual therapy and started him on a strict walking program. He is very encouraged and plans on losing weight through exercise and diet.

How should the court rule on Bert’s motion for severance in the case?

Analysis and Application: Procedures in a Criminal TrialThe following case study presents issues related to procedures in a criminal trial and the roles of the major participants.Case Study:Jones, Walsh, and Bert have been arrested on suspicion of rape and criminal assault of a 14-year-old girl. As the police investigation unfolds they locate and obtain the statement of Bland, who provides them additional information about Jones. The evidence the police uncover reveals that there have been three separate assault and rapes of juveniles over a 3-day period.The prosecutor in the case files charges against Jones, Walsh, and Bert for their acts. Bert hires an attorney to defend him. Bert tells his defense attorney that he did not commit any of the rapes and that he was only present one time with Jones and all he did was hit one of the girls. Bert explains that he can prove this because at the times the other rapes are alleged to have occurred, he was with Mook. Mook is currently out of the country on a mountain climbing trip and will not return for 2 months.Shortly after the prosecutor files charges in the case, Bland contacts the prosecutor’s office and provides a written statement to the prosecutor that Walsh was not present during any of the rapes.In a 2 page paper (excluding the title page and reference page), discuss the following questions, explaining your answers in detail by analyzing the facts presented and other factors you consider relevant; defining and explaining key legal terms and principles; and citing legal authority (your text and other legal authority) to support your conclusions.How should the court rule on Bert’s motion for severance in the case?What should the prosecutor do following the statement Bland after charges had been filed against Walsh?How should the court rule on Bert’s motion to continue regarding Mook?Note: This Assignment will require outside research. Use at least two credible sources beyond the text material, and discuss how you evaluated the credibility of the resources used. You may consult the Kaplan Online Library, the internet, the textbook, course material, and any other outside resources in supporting your task. Use proper citations in APA style.

What is the AMDR for fat in the diet?

Respond to the following questions in complete sentences and paragraphs. This section should be at least 200 words.What is the AMDR for fat in the diet?What was your perception of dietary fat before reading this week’s resources?How has your perception changed?Below is a sample one-day menu for Mrs. Smith. Her doctor just told her she is at risk for developing heart disease since her cholesterol is a little high. The doctor has asked her to meet with a registered dietitian to learn more about heart-healthy fats to include and which unhealthy fats to avoid. She hopes to meet with a dietitian next week, but in the meantime, she needs help making these changes.List five suggestions for Mrs. Smith’s diet. Provide only changes that address the goals with her meal planning as mentioned above. Tell her which food she should omit and with what you would replace it. You may also change portion sizes. Highlight (yellow only please) or bold the item you are changing and then write the change next to that. You may make more than five changes, but if you do, you will only receive full credit when all changes correctly match the assigned directions.Breakfast8 oz. whole milk8 oz. orange juice2 fried eggs (fried in butter)2 slices sourdough toast with 1 tablespoon butterSnack1/2 peanut butter and jelly sandwich: 1 slice white bread, 1 tablespoon Skippy peanut butter, 1 tablespoon grape jellyLunch8 oz. cream of tomato soup1 oz. potato chips1 sandwich: 2 oz. turkey, 1 oz. salami, 2 slices white bread, 1 tablespoon mayonnaise8 oz. grape juiceSnack6 oz. fruited yogurt, sweetened, whole milkDinner5 oz. dark meat chicken, fried1 medium baked potato with 1 tablespoon butter, 1 tablespoon sour cream, and 1 tablespoon bacon, chopped1/2 cup cooked broccoli with 1 tablespoon butter8 oz. cola4 oz. whole milkSnack1/2 cup chocolate ice cream

psycholanalyze these women according to issues and societal roles in our contemporary society.

This post will focus on character analysis! For your initial post, consider the contemporary issues facing the female characters and please incorporate Psychological and/or Sociological Literary Theory. In other words, psycholanalyze these women according to issues and societal roles in our contemporary society. You may also take a look at multiculturalism and immigrant themes as they pertain to the characters. In your post, make specific references to the story’s characters and scenes.

Which behaviors are the most important for you to trust the ethical leadership of a supervisor, manager, or company executive?

Ethical Leadership Read the article by Yukl, Mahsud, Hassan, & Prussia (2013), as well as Chapter 7 of Gonzalez-Padron (2015). Complete the Checklist: Ethical Leadership Questionnaire, then answer these following questions from the text:Which behaviors are the most important for you to trust the ethical leadership of a supervisor, manager, or company executive?Are there any descriptors in the list that are difficult to observe? How can a company measure the ethical leadership within the organization?How does personal experience with a leader (e.g., work assignments, disciplinary actions) skew your assessment of his or her ethical leadership? Cite an example based on personal experience. Checklist: Ethical Health Assessment—How Ethical Is Your Organization Read Chapter 8 in Gonzalez-Padron (2015). Complete the Checklist: Ethical Health Assessment—How Ethical Is Your Organization?, then answer these following questions from the text: What additional questions may uncover the ethical culture of an organization?Which, if any, of these questions are seeking confirmation of the ethical climate (perceptions) rather than the ethical culture (values, norms, and artifacts)?How could management measure the ethical health of an organization other than survey questions?

Based on this information, in which city should you open a second office in?

Final Project Assignment InstructionsScenario Background:A marketing company based out of New York City is doing well and is looking to expand internationally. The CEO and VP of Operations decide to enlist the help of a consulting firm that you work for, to help collect data and analyze market trends.You work for Mercer Human Resources. The Mercer Human Resource Consulting website lists prices of certain items in selected cities around the world. They also report an overall cost-of-living index for each city compared to the costs of hundreds of items in New York City (NYC). For example, London at 88.33 is 11.67% less expensive than NYC.More specifically, if you choose to explore the website further you will find a lot of fun and interesting data. You can explore the website more on your own after the course concludes.https://mobilityexchange.mercer.com/Insights/ cost-of-living-rankings#rankingsAssignment Guidance:In the Excel document, you will find the 2018 data for 17 cities in the data set Cost of Living. Included are the 2018 cost of living index, cost of a 3-bedroom apartment (per month), price of monthly transportation pass, price of a mid-range bottle of wine, price of a loaf of bread (1 lb.), the price of a gallon of milk and price for a 12 oz. cup of black coffee. All prices are in U.S. dollars.You use this information to run a Multiple Linear Regression to predict Cost of living, along with calculating various descriptive statistics. This is given in the Excel output (that is, the MLR has already been calculated. Your task is to interpret the data).Based on this information, in which city should you open a second office in? You must justify your answer. If you want to recommend 2 or 3 different cities and rank them based on the data and your findings, this is fine as well.Deliverable Requirements:This should be ¾ to 1 page, no more than 1 single-spaced page in length, using 12-point Times New Roman font. You do not need to do any calculations, but you do need to pick a city to open a second location at and justify your answer based upon the provided results of the Multiple Linear Regression.The format of this assignment will be an Executive Summary. Think of this assignment as the first page of a much longer report, known as an Executive Summary, that essentially summarizes your findings briefly and at a high level. This needs to be written up neatly and professionally. This would be something you would present at a board meeting in a corporate environment. If you are unsure of an Executive Summary, this resource can help with an overview. What is an Executive Summary?Things to Consider:To help you make this decision here are some things to consider:Based on the MLR output, what variable(s) is/are significant?From the significant predictors, review the mean, median, min, max, Q1 and Q3 values?It might be a good idea to compare these values to what the New York value is for that variable. Remember New York is the baseline as that is where headquarters are located.Based on the descriptive statistics, for the significant predictors, what city has the best potential?What city or cities fall are below the median?What city or cities are in the upper 3rd quartile

What can you do to encourage collaboration and demonstrate stewardship.

consider your current work environment and your role as a member of the health care team. What can you do to encourage collaboration and demonstrate stewardship.

What were your thoughts and opinions on this ethical issue?

In 400–500 words, please share a time in your professional life where you observed an unethical situation. What were your thoughts and opinions on this ethical issue? This assignment is a personal narrative and does not require any outside sources. It should be written entirely in your own words.This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:Outline personal thoughts and opinions about an unethical situation observed in a professional setting.

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