Propose, explain and justify, a Digital Marketing Strategy to the senior management of your chosen organisation.
Assessment Information
This module follows the principles of the University’s Assessment and feedback policy
developed in conjunction with the Student Union, to ensure good practice and transparency
in assessment and feedback processes. The Assessment and feedback policy can be
found in your Programme Handbook or on your Programme’s Brookes Virtual site.
On completion of this module, you will be assessed on your achievement of the module
learning outcomes. You will be assessed on your ability to:
1) Engage in current critical debates within the digital and social
marketing domain.
2) Provide innovative solutions to complex digital marketing
challenges.
3) Demonstrate commitment to self-improvement by the undertaking
of academic and practitioner reading and practical activities and
embedding of reading and skills into subsequent work
4) Critically evaluate, adopt and use relevant technology-based
marketing and professional learning tools.
Assessment on this module is comprised of two components:
Assessment Component 1: Assessment Component 2:
An individual assignment focussing on a
contemporary digital marketing challenge.
(60%)
A portfolio of four Masterclass tasks.
(40%)
Learning outcomes assessed: 1 & 3 Learning outcomes assessed: 2 &4
Assessment Component 1: Digital Marketing Strategy
Assessment submission method: via Turnitin on the module Moodle site
You are required to submit an individually prepared report of up to 3000 words which proposes
an exciting new Digital Marketing Strategy to your chosen organisation*, in support of their
business objectives, and recommends their adoption of a digital technology that will transform
their marketing efforts and put them ahead of the competition. This should be based on the
same organisation as the one used in the Masterclasses and your evaluation should be
informed by practical work carried out in the Masterclasses and seminars combined with
academic and practitioner sources arising from classroom teaching and your own research.
The Task
Digital Marketing Strategy: Propose, explain and justify, a Digital Marketing Strategy to the
senior management of your chosen organisation.
Technology Evaluation: Justify your choice of a digital technology based on an evaluation of
its current use in Digital Marketing and critically analyse its disruptive nature, using theory and
market data to support your points.
Create a session for an adult service user aged 78 years old, who is social isolated and has physical and mental health issues including dementia.
Description
Task 10 – Create a session for an adult service user aged 78 years old, who is social isolated and has physical and
mental health issues including dementia. The service user is hoarding and there are repairs to the property
needed and the service user many need a care package put in place.
- What would you need to consider with the case before planning the session?
- What risks would you need to consider?
- How would you practice in an anti-oppressive and anti-discriminative way and what would you need to take
into account including cultural needs?
How would you define what a “good job” is? What are the main dimensions to take into account for assessing a job as good (or bullshit)?
Description
- The reading by Hasija et al (2020) on the Gig Economy describes the evolution of this new way of
employment relations from their conceptualization in 2009 to the current situation. They state their hypothesis
about why the model has not been successful among knowledge workers so far and propose that this will change
due to the effects of the pandemic.
Should the “gig” model as defined by Tina Brown inevitably lead to precarious jobs? Would there be alternatives
to the traditional employment relationships that could really be a win-win for all the stakeholders involved? Will
the pandemic actually change the employment relations as the paper holds? - Here you have a highly provocative view by David Graeber from London School of Economics on the
categories that considers as “bullshit jobs”:
https://www.youtube.com/watch?v=kehnIQ41y2o
By contrast, Dani Rodrik from Harvard offers a perspective on how to set the basis for a “good jobs” economy:
https://www.youtube.com/watch?v=2JT6aG4JcNI
How would you define what a “good job” is? What are the main dimensions to take into account for assessing a
job as good (or bullshit)?
Write a Method section that describes the Study Procedure, Sample, andMeasures of IVs and DVs
Description
This is a group project. I have been tasked with writing a small portion of the paper (approximately 400 words)
about older adults and the perceived risks of scams…I have attached our introduction as well as our rough
draft/paper proposal with a few resources. Paper Instructions: the research paper should be about 10 pages long
(excluding references and title page). You need to write an exhaustive literature review on a “persuasion/social
influence and any attitude/belief/behavior outcome” topic, pose a set of hypotheses and/or research questions,
and write a Method section. Papers must also be engagingly written, well organized, grammatically and
mechanically correct, and follow the APA (7th edition) style. Specifically, your final paper should accomplish
two tasks: 4.1. Revise your proposal incorporating my comments/edits that you deem fit. Remember, whatever
your hypotheses are, you need to discuss in your paper why they are worth testing. This discussion may include:
1) the importance of the issue; 2) existing literature points to the direction of this hypothesis; 3) no study or few
studies had tested this hypothesis. 4.2. Write a Method section that describes the Study Procedure, Sample, and
Measures of IVs and DVs.
Based on your research and the facts stated in the scenario, prepare a recommendation for the client in which you advise either acceptance of the proposed adjustments or further appeal of the issue based on the potential for prevailing on appeal.
Suppose you are a CPA hired to represent a client who is currently under examination by the IRS. The client is the president and 95% shareholder of a building supply sales and warehousing business. He also owns 50% of the stock of a construction company. The client’s son owns the remaining 50% of the stock of the construction company. The client has received a notice of proposed adjustments (NPA) on three significant issues related to the building supply business for the years under examination. The issues identified in the NPA are unreasonable compensation, stock redemptions, and a rental loss. Additional facts regarding the issues are reflected below:
- Unreasonable compensation: The taxpayer receives a salary of $10 million composed of a $5 million base salary plus 5% of gross receipts not to exceed $5 million. The total gross receipts of the building supply business are $300 million. The NPA by the IRS disallows the salary based on 5% of gross receipts as a constructive dividend.
- Stock redemptions: During the audit period, the construction company redeemed 50% of the outstanding stock owned by the client and 50% of the stock owned by the client’s son, leaving each with the same ownership percentage of 50%. The IRS treated the redemption as a distribution under IRC Section 301.
- Rental loss: The rental loss results from a building leased to the construction company owned by the client and his son.
Instructions
Using the Internet to research the rules and income tax laws regarding unreasonable compensation, stock redemptions treated as dividends, and related party losses. Be sure to use the six-step tax research process as a guide for your written response.
Write a 3–4 page paper in which you:
- Based on your research and the facts stated in the scenario, prepare a recommendation for the client in which you advise either acceptance of the proposed adjustments or further appeal of the issue based on the potential for prevailing on appeal.
- Create a tax plan for the future redemption of the client’s stock owned in the construction company that will not be taxed according to Section 301 of the IRC.
- Propose a strategy for the client to receive similar amounts in compensation in the future and avoid the taxation as a constructive dividend.
The specific course learning outcome associated with this assignment is:
- Create a recommendation for proposed adjustments, stock redemption, and future compensation based on a given scenario.
Describe how you are planning to conduct data collection and analysis, identifying specific challenges and ethical considerations that should be taken into account.
Drafting Proposed Methods and Design
Discuss your initial plans for developing the proposed methods section of your Capstone Project, including your proposed method and design. Describe how you are planning to conduct data collection and analysis, identifying specific challenges and ethical considerations that should be taken into account. Be sure that you are providing justification and rationale for your decision. In other words, why is what you propose the most appropriate way to address your research problem? Include supporting citations from scholarly, peer-reviewed sources and provide the complete APA reference for each.
MINIMUM WAGE: Should the minimum wage be raised from its current $7.25 per hour?
1000 words This week you will prepare for the Final Persuasive Essay by completing a Writing Plan. The Writing Plan will help you identify the main elements necessary to compose an effective essay. Attached below is a Worksheet, which you will download, complete and submit for a grade. Following are the directions for the essay that is due in Week Four. You will need to select a topic, find relevant sources from the Library and then complete the worksheet.
Persuasive Essay
The persuasive essay requires you to argue a position on a debatable topic.
You will support your position by conducting research, evaluating evidence, and presenting it in a well-organized essay.
This assignment is based on research. It is not simply a preference or an expression of your opinion.
The goal is to persuade a reader to adopt a certain point of view by using reliable sources, statistics and facts, logic, examples, and expert opinions.
The essay should address an opposing view, and respectfully state why your position is stronger.
The final essay should include a thesis statement, clear position on chosen topic, acknowledgement of the opposing view, clear purpose and direction, and effective conclusion.
Revised essay should be error free and consistent in tone, point of view and verb tense.
Three reliable sources are required to support your position.
Reliable sources include Keiser Library, Google scholar, and others approved by your instructor.
*See Revision Worksheet and Rubric for guidance and assessment of your work.
Choose one of the following Writing Suggestions or you may choose a topic relevant to your career or studies. The topic must be debatable (have two opposing sides), research based (use facts, not personal opinion) and relevant to your career. See page 171 for further guidance.
IMMIGRATION: Should the U.S. offer a path to citizenship/legal residency for illegal immigrants?
MINIMUM WAGE: Should the minimum wage be raised from its current $7.25 per hour?
ENVIRONMENT: Should the US support initiatives that restrict carbon emissions (or carbon pollution)?
REQUIREMENTS:
1000 words minimum
Must include three sources with in-text and reference citations
Microsoft Word document
APA Format with title page, introduction, body, conclusion, and reference page
Submission to OWL is recommended
HOW TO SUBMIT THIS ASSIGNMENT
Download the Writing Plan Worksheet
Save the document as YOUR LAST NAME WEEK 3 WORKSHEET
Submit your document as an ATTACHMENT
Make sure that you have actually attached the document
Test Driving Web Services: Create a comparison chart with the pro’s and con’s of two different companies that offer web services.
Create a comparison chart with the pro’s and con’s of two different companies that offer web services.
Create a recommendation statement for the company you have selected that offers better web services than the other.
What is Quality of Care?
This module’s activities explored quality of care issues. Knowing more about quality of care measures and how to use them in medical decision-making is helpful for everyone to know so they may best advocate for themselves and others. To prepare for this discussion:
Go to Medicare’s Find & compare doctors, hospitals, & other providers, and click one of the categories (Hospitals, Nursing homes, etc.).
Identify three providers near where you live, clicking “Add to Compare” for each of the providers.
Once three providers have been selected, click “Compare Now.”
Identify a health issue included in the selected category that has meaning to you.
For example, the “Timely and Effective Care” tab for the Hospital compare site is a good place to start.
Explore the quality of care measures that are targeted at improving health outcomes for patients with that health issue.
For this discussion, share what you learned by submitting an initial post at least 300 words that:
Describe the health issue you selected and the quality measure(s) you reviewed.
Compare and contrast the 3 providers and identify which provider you would go to for treatment if you had that issue.
Explain in detail why you selected that provider, including the specific quality scores that factored into your decision-making.
write a 5-page doubled-space paper of the scenario to articulate your decision, using the five models of disability, adjustment theories, societal expectations, cultural values, scarcity of financial resources, and personal belief systems
The scenario paper requires that you write a 5-page doubled-space paper of the scenario to articulate your decision, using the five models of disability, adjustment theories, societal expectations, cultural values, scarcity of financial resources, and personal belief systems that we discussed throughout the course.
