Review on Case Study Alex Springer in 2014 Analysis Of Case Study -Alex Springer: Strategic Leadership Of The Digital Media Transformation
Case Study Alex Springer in 2014Analysis Of Case Study Alex Springer: Strategic Leadership
Of The Digital Media Transformation
In 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in
Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the
progress of his companys digital transformation. The advent of the digital revolution at the end of the
twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players
were confronted with major technological advancements and changes in consumer tastes and how news
was consumed. Thus, the challenge for Axel Springer was in finding fresh ways to distribute, monetize, and
further develop its old product. This had required the firm to re-evaluate and adapt its corporate strategy to
most effectively align with the new age. Döpfner had directed Axel Springer to approach this task with a
two-stage digital transformation strategy process. Beginning in 2006, the company focused on organic
growth and late-stage digital acquisitions. This stage of the strategy process had centered around
profitability and the infusion of digitization into the corporate culture. In 2013, the second stage of the
strategy process was driven by Döpfners formulation of the firms corporate mission to become The
Leading Digital Publisher and his defining the companys business as its branded content and not its
distribution channels. With this new strategy, Axel Springer intended to espouse early-stage investments
and entrepreneurship and grow revenue through three business models: paid content, marketing, and
classified advertising. As of 2013, Döpfners two-stage digital transformation strategy had been a stunning
success. Axel Springer had more than 12,800 employees, total revenues of $3.9 billion, and EBITDA of
$625 million. The company had exceeded the goals it had set for digital media contributions to revenue and
EBITDA, achieved reach in 44 countries, and serviced 98 million unique digital visitors worldwide. Looking
forward in April 2014, however, it was clear that the future still held many challenges. Döpfner knew that
Axel Springer would need to continue to successfully balance digital and traditional media business
strategies, further reestablish the firms identity, and continue to pioneer the cultural transition within the
organization. Most importantly, he realized the urgency of preparing his organization for the looming battle
between digitally transforming old media content providers (like Axel Springer) and new giant digital
technology experts (like Google) transforming themselves into media companies. He also pondered
whether it would be possible, and if so how, to mobilize a sufficiently powerful coalition to help the digitally
transforming old media content providers in that battle.
Learning Objective
This case is intended for use in a course on evaluating the implications of, and navigating the difficulties
associated with, a corporation-wide product, infrastructure, and cultural transformation. The case explores
Axel Springers evolution and the strategic decisions made along the way to turning itself from the leading
print, to the leading digital, content provider in Germany.
11/9/2021 Case Study – Alex Springer in 2014 » DoMyClasswork
https://domyclasswork.com/case-study-alex-springer-in-2014/ 2/2
1. How would you summarize Mathias Döpfners strategic leadership in the face of the digital revolution?
What key strategic actions did he take and how were they different from how most other publishers
approached the situation? How successful is the companys digital transformation as it stands in 2014?
2. What did Kai Diekmann, Peter Würtenberger, and Martin Sinner learn from their 10 months in Silicon
Valley and how did the incorporate these lessons into Axel Springers transformation? Moreover, what
signals did their trip send to the organization
3. What are the strategic challenges that Axel Springer faces in the next three to five years and how
should they be addressed? In particular, what should be Axel Springers global strategy? How should
Döpfner navigate the dynamics between his firms local (e.g. classifieds) and international (e.g.
advertising) interests?
4. Beyond 2014, who is best positioned to take advantage of the evolving digital landscape: the old media
content experts or the new media technology experts? Why? How can Axel Spring effectively fight
against Google and other firms that may negatively impact the Fair Search and Fair Share
environment referenced in the case?
5. If you were Mathias Döpfner, what would you like the digitally transformed publishing industry to look
like in 2020? How would you want to strategically position Axel Springer in that transformed industry,
and what would be the distinctive competencies necessary to occupy, defend and leverage that desired
strategic position? In particular, what would be the role of the companys Silicon Valley outpost to
support a winning corporate strategy?
Research and describe the POW + TREE, the STOP and DARE strategies.
Review Case Study: Kaynia to inform this assignment.
Discuss the following in an essay:
Using Topic Materials, research and describe the POW + TREE, the STOP and DARE strategies.
Provide a rationale for how each writing strategy could help Kaynia to meet her goal.
Describe how the POW+TREE graphic organizer could help Kaynia to monitor her use of the strategy.
Describe two additional writing strategies you would suggest based on your research of best practices.
In 250-500 words reflect upon how writing instruction strategies to engage students in personal reflection is beneficial to develop
conceptual understanding and skills. Be sure to explain how you will use your findings in your future professional practice.
Write a reflection paper to critically examine the importance of nursing education and discuss your overall educational goals.
The IOM published report, Future of Nursing: Leading Change, Advancing Health, makes
recommendations for lifelong learning and achieving higher levels of education.
In 1,000-1,250 words, examine the importance of nursing education and discuss your overall educational
goals.
Include the following:
Discuss your options in the job market based on your educational level.
Review the IOM Future of Nursing Recommendations for achieving higher levels of education.
Describe what professional certification and advanced degrees (MSN, DNP, etc.) you want to pursue
and explain your reasons for wanting to attain the education.
Discuss your timeline for accomplishing these goals.
Discuss how increasing your level of education would affect how your competitiveness in the current job
market and your role in the future of nursing.
Discuss the relationship of continuing nursing education to competency, attitudes, knowledge, and the
ANA Scope and Standards for Practice and Code of Ethics.
Discuss whether continuing nursing education should be mandatory. Provide support for your response.
You are required to cite to a minimum of three sources to complete this assignment. Sources must be
published within the last 5 years and appropriate for the assignment criteria and relevant to nursing
practice
Read and research The Case of Plant Relocation and complete the questions at the end of the case study
Read The Case of Plant Relocation and complete the questions at the end of the case study.
https://www.scu.edu/ethics/focus-areas/business-ethics/resources/the-case-of-plant-relocation
Write a paper proposing one strategy for negotiating an achievable project scope without damaging the relationship with business units.
To successfully complete this weeks discussion, you will need to use the Strayer University Library to
research best practices for managing competing priorities and negotiating scope on IT projects.
IT professionals often face differing and competing priorities from business units.
Please respond to the following in a substantive post :
Suggest one strategy for negotiating an achievable project scope without damaging the relationship with
business units.
Describe the steps you would take to implement your strategy.
Consider how you might use this strategy with your course project deliverable.
Describe and evaluate What potential ethical violations exist? Share at least three potential recommendations for navigating the potential ethical violations, and walk through the ethical decision making framework to show your thought process. What is your final recommendation? Why?
Before beginning this discussion, read PMIs Code of Ethics and Professional Conduct (Links to an external site.)Links to an
external site. for project managers, and read the Weekly Lecture.
Imagine you are a project manager and a member of the Project Management Institute (PMI). Alexia is a friend and colleague who
works in the training department. She comes to you for advice about a potential ethical dilemma. Alexia is not a project manager or
a member of PMI. She is a member of a team that is creating a training program for new sales people. This training program will
consist of in-house training and online technical training.
The team is about to search for companies to purchase or create the online technical training needed. Alexia has been in the
industry for many years and is an expert in the field. Given her experience, the project manager has asked Alexia to lead the team to
define the requirements and come up with a list of vendors. Alexia knows the vendors in this field, she worked for one of them for 10
years, and she is still close with many of the employees.
Alexias sister is also in the industry; in fact, she is the local sales manager for a training company that will be a top contender for
the job. Since Alexia has a family member and friends who work for two of the potential vendors, she has two potential conflicts of
interest and has asked for your help in how to ethically navigate this situation. When she leaves your office, you pull out the PMI
Code of Ethics and Professional Conduct (Links to an external site.)Links to an external site. and the ethical decision making
framework provided in the Weekly Lecture.
What potential ethical violations exist? Share at least three potential recommendations for navigating the potential ethical violations,
and walk through the ethical decision making framework to show your thought process. What is your final recommendation? Why?
Create and submit the Marketing to Generation Y Case Study. Do you agree with the article that targeting to Generation Y is the right marketing strategy for Banks
Develop and submit the Marketing to Generation Y Case Study. Answer the following questions and
make sure you connect your answers to the corresponding chapter concepts.
Questions for the case study
1. Do you agree with the article that targeting to Generation Y is the right marketing strategy for Banks?
Why? Elaborate adding supporting concepts from the textbook.
2. In addition to what is presented in the article, what other activities you think would help banks get those
targeted customers? What about the rest potential customers? Should banks care about them or focus
on Generation Y only?
3. Do you think that targeting to Generation Y would be a good marketing strategy for any type of
business? Why? Elaborate adding supporting concepts from the textbook.
Critically explain When or where would you think it would be necessary to implement security measures
Many business environments have both visible and invisible physical security controls. You see them at the
post office, at the corner store, and in certain areas of your own computing environment. They are so
pervasive that some people choose where they live based on their presence, as in gated access
communities or secure apartment complexes. Alison is a security analyst for a major technology
corporation that specializes in data management. This company includes an in house security staff
(guards, administrators, and so on) that is capable of handling physical security breaches. Brad
experienced an intrusioninto his personal vehicle in the company parking lot. He asks Alison whether she
observed or recorded anyone breaking into and entering his vehicle, but this is a personal item and not a
company possession, and she has no control or regulation over damage to employee assets. This is
understandably unnerving for Brad, but he understands that shes protecting the business and not his
belongings.
When or where would you think it would be necessary to implement security measures for both?
Research and review three websites that inform you about Crafting Strategies for international markets, or multi-business companies, or diversified companies
Instructions: Locate three websites in order to complete the goal stated aboveinternational strategic planning. You may also
benefit from conducting your own Internet search of international marketing strategies. Write a 600-750 word paper as a
memorandum of discovery. No particular format will be observed for this paper, but organize your writing into three sections that
review each of the three websites, and then write a fourth concluding section that summarizes what you gleaned from this
investigation. The summary conclusion should put together the benefit of the whole experience. [Note: Keep in mind that this
assignment is not aimed at reviewing articles in websites, but rather, the company websites themselves, and the international
strategies that they describe.]
How To Review Websites For This Assignment:
Summarize the overriding purpose/thesis of each website. What is the essential message of the site? Provide a link (or address)
for each website reviewed.
Discuss the material in the website in light of your understanding and outside research related to the material presented on the site.
Do you agree or disagree with what the website presents?
What do you, the student, benefit from having viewed/examined this website?
After discussing each of the three websites, write a summary that combines what you learned from the experience.
Critically explain the first-line treatment recommendations from JNC8 for a patient with no other major comorbidities.
Mrs. Lyons is a 57-year-old African American female who recently developed headaches and had an elevated blood pressure
reading at her work health fair. When she had her blood pressure taken at the health fair the reading was 168/99. She has gone
back to the drug store 3 other times to take her blood pressure. The readings have been: 145/90, 150/89, 140/88. At the health fair
she was told her BMI is elevated. Her cholesterol levels were also done at the health fair. The results were: total cholesterol level of
250, LDL 138, HDL 78, and Triglycerides 170.
She has not been to see a primary care provider in over 5 years. At her last office visit, which was 5 years ago, her blood pressure
was (135/95). Her LDL and triglycerides were also elevated at that time. The patient was supposed to monitor her blood pressure at
home and trial diet and lifestyle changes. She was supposed to return for a follow-up with her blood pressure log and for a recheck
of her labs. She, unfortunately, did not do this.
Today in the clinic her vital signs are:
BP 146/92, HR 90, Temp 98.4, RR 12, O2 98%, Height 55, Weight 220 lbs, BMI 36.
She is not currently taking any medications. She has NKDA. Family history: her brother and sister both have been diagnosed with
hypertension and DM. Diagnoses for the patient are HTN, Obesity, and Hyperlipidemia.
Q1. Please briefly discuss the first-line treatment recommendations from JNC8 for a patient with no other major comorbidities.
Q2. What are the recommended medications to start this specific patient on? Please provide the drug class, generic & trade name,
and initial starting dose.
Q3. Please discuss the mechanism of action of each of the drugs you listed.
Q4. Please discuss the side effect profile of each medication you listed.
Q5. Are there any interactions between any of the medications you prescribed?
Q6. What other non-pharmacological interventions would be suggested?
