Review on Case Study Alex Springer in 2014 Analysis Of Case Study -Alex Springer: Strategic Leadership Of The Digital Media Transformation
Case Study Alex Springer in 2014Analysis Of Case Study Alex Springer: Strategic Leadership
Of The Digital Media Transformation
In 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in
Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the
progress of his companys digital transformation. The advent of the digital revolution at the end of the
twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players
were confronted with major technological advancements and changes in consumer tastes and how news
was consumed. Thus, the challenge for Axel Springer was in finding fresh ways to distribute, monetize, and
further develop its old product. This had required the firm to re-evaluate and adapt its corporate strategy to
most effectively align with the new age. Döpfner had directed Axel Springer to approach this task with a
two-stage digital transformation strategy process. Beginning in 2006, the company focused on organic
growth and late-stage digital acquisitions. This stage of the strategy process had centered around
profitability and the infusion of digitization into the corporate culture. In 2013, the second stage of the
strategy process was driven by Döpfners formulation of the firms corporate mission to become The
Leading Digital Publisher and his defining the companys business as its branded content and not its
distribution channels. With this new strategy, Axel Springer intended to espouse early-stage investments
and entrepreneurship and grow revenue through three business models: paid content, marketing, and
classified advertising. As of 2013, Döpfners two-stage digital transformation strategy had been a stunning
success. Axel Springer had more than 12,800 employees, total revenues of $3.9 billion, and EBITDA of
$625 million. The company had exceeded the goals it had set for digital media contributions to revenue and
EBITDA, achieved reach in 44 countries, and serviced 98 million unique digital visitors worldwide. Looking
forward in April 2014, however, it was clear that the future still held many challenges. Döpfner knew that
Axel Springer would need to continue to successfully balance digital and traditional media business
strategies, further reestablish the firms identity, and continue to pioneer the cultural transition within the
organization. Most importantly, he realized the urgency of preparing his organization for the looming battle
between digitally transforming old media content providers (like Axel Springer) and new giant digital
technology experts (like Google) transforming themselves into media companies. He also pondered
whether it would be possible, and if so how, to mobilize a sufficiently powerful coalition to help the digitally
transforming old media content providers in that battle.
Learning Objective
This case is intended for use in a course on evaluating the implications of, and navigating the difficulties
associated with, a corporation-wide product, infrastructure, and cultural transformation. The case explores
Axel Springers evolution and the strategic decisions made along the way to turning itself from the leading
print, to the leading digital, content provider in Germany.
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1. How would you summarize Mathias Döpfners strategic leadership in the face of the digital revolution?
What key strategic actions did he take and how were they different from how most other publishers
approached the situation? How successful is the companys digital transformation as it stands in 2014?
2. What did Kai Diekmann, Peter Würtenberger, and Martin Sinner learn from their 10 months in Silicon
Valley and how did the incorporate these lessons into Axel Springers transformation? Moreover, what
signals did their trip send to the organization
3. What are the strategic challenges that Axel Springer faces in the next three to five years and how
should they be addressed? In particular, what should be Axel Springers global strategy? How should
Döpfner navigate the dynamics between his firms local (e.g. classifieds) and international (e.g.
advertising) interests?
4. Beyond 2014, who is best positioned to take advantage of the evolving digital landscape: the old media
content experts or the new media technology experts? Why? How can Axel Spring effectively fight
against Google and other firms that may negatively impact the Fair Search and Fair Share
environment referenced in the case?
5. If you were Mathias Döpfner, what would you like the digitally transformed publishing industry to look
like in 2020? How would you want to strategically position Axel Springer in that transformed industry,
and what would be the distinctive competencies necessary to occupy, defend and leverage that desired
strategic position? In particular, what would be the role of the companys Silicon Valley outpost to
support a winning corporate strategy?
Research and describe the POW + TREE, the STOP and DARE strategies.
Review Case Study: Kaynia to inform this assignment.
Discuss the following in an essay:
Using Topic Materials, research and describe the POW + TREE, the STOP and DARE strategies.
Provide a rationale for how each writing strategy could help Kaynia to meet her goal.
Describe how the POW+TREE graphic organizer could help Kaynia to monitor her use of the strategy.
Describe two additional writing strategies you would suggest based on your research of best practices.
In 250-500 words reflect upon how writing instruction strategies to engage students in personal reflection is beneficial to develop
conceptual understanding and skills. Be sure to explain how you will use your findings in your future professional practice.
Write a reflection paper to critically examine the importance of nursing education and discuss your overall educational goals.
The IOM published report, Future of Nursing: Leading Change, Advancing Health, makes
recommendations for lifelong learning and achieving higher levels of education.
In 1,000-1,250 words, examine the importance of nursing education and discuss your overall educational
goals.
Include the following:
Discuss your options in the job market based on your educational level.
Review the IOM Future of Nursing Recommendations for achieving higher levels of education.
Describe what professional certification and advanced degrees (MSN, DNP, etc.) you want to pursue
and explain your reasons for wanting to attain the education.
Discuss your timeline for accomplishing these goals.
Discuss how increasing your level of education would affect how your competitiveness in the current job
market and your role in the future of nursing.
Discuss the relationship of continuing nursing education to competency, attitudes, knowledge, and the
ANA Scope and Standards for Practice and Code of Ethics.
Discuss whether continuing nursing education should be mandatory. Provide support for your response.
You are required to cite to a minimum of three sources to complete this assignment. Sources must be
published within the last 5 years and appropriate for the assignment criteria and relevant to nursing
practice
Read and research The Case of Plant Relocation and complete the questions at the end of the case study
Read The Case of Plant Relocation and complete the questions at the end of the case study.
https://www.scu.edu/ethics/focus-areas/business-ethics/resources/the-case-of-plant-relocation
Write an essay on How does the story, The Machine Stops. Echo the sentiments of Plato in The Allegory of the Cave
Write an essay in MLA format answering the following question in a thesis statement: How does the story, The Machine Stops
echo the sentiments of Plato in The Allegory of the Cave? Be sure to include quotes from the stories with in-text MLA formatted citations.
complete a Cultural Formulation Interview on one of the Vargas family members and based on the Cultural Formulation section in the DSM-5 and based on the new information learned in session two of the Vargas case study
Read Topic 2: Vargas Case Study. Select one of the Vargas family members and complete a Cultural Formulation
Interview based on the Cultural Formulation section in the DSM-5 and based on the new information learned in session
two of the Vargas case study. Refer to the attached CFI form for guidance and complete the CFI template.
Write a detailed discussion of the intentional rating distortion factors that may come into play in this situation. Evaluate the kinds of interventions you could implement to minimize intentional rating distortion, and its reasons, that you have described. What do you recommend and why?
There are a variety of techniques that can minimize performance rater biases. In your textbook, review Case Study 6-2:
Minimizing Biases in Performance Evaluation at Expert Engineering, Inc. After reviewing the case and considering the course
and textbook content, answer below questions
Provide a detailed discussion of the intentional rating distortion factors that may come into play in this situation.
Evaluate the kinds of interventions you could implement to minimize intentional rating distortion, and its reasons,
that you have described. What do you recommend and why?
You will need to include a brief introduction of the case and critically evaluate the current situation of Expert Engineering Inc. It is important to present an in-depth analysis of the case and integrate sufficient support from scholarly resources throughout the assignment. Use suitable headings and subheadings to organize the work in an appropriate manner.
Be sure to support your statements with logic and argument, citing any sources referenced.
Critically discuss how the values of the CEO are likely to influence ethical behavior within the organization.
Choose one (1) of the following CEOs for this assignment:
Larry Page (Google),
Tony Hsieh (Zappos),
Gary Kelly (Southwest Airlines),
Meg Whitman (Hewlett Packard),
Ursula Burns (Xerox),
Terri Kelly (W.L. Gore),
Ellen Kullman (DuPont), or
Bob McDonald (Procter & Gamble).
Use the Internet to investigate the leadership style and effectiveness of the selected CEO.
Write a paper in which you:
Provide a brief (one [1] paragraph) background of the CEO.
Analyze the CEOs leadership style and philosophy, and how the CEOs leadership style aligns with the culture.
Examine the CEOs personal and organizational values.
Evaluate how the values of the CEO are likely to influence ethical behavior within the organization.
Determine the CEOs three (3) greatest strengths and three (3) greatest weaknesses.
Select the quality that you believe contributes most to this leaders success. Support your reasoning.
Assess how communication and collaboration, and power and politics influence group (i.e., the organizations) dynamics.
Use at least six (6) quality academic resources in this assignment.
Explain how you believe the HRM role can be optimized for shaping organizational and employee behavior?
The primary function of human resource management is to increase the effectiveness and contribution of employees in the
attainment of organizational goals and objectives. Consider all the areas of HRM that have been discussed in class:
EEO and Affirmative Action,
Human resources planning, recruitment, and selection,
Human resources development,
Compensation and benefits,
Safety and Health, and
Employee and labor relations.
Submit a Reflective Paper in which you explain how these aspects work together to perform that primary function.
Are any aspects more important than the others? Why or why not?
How do you believe the HRM role can be optimized for shaping organizational and employee behavior?
Write a paper that analyzes a legal/ethical issue or situation relating to a current, previous, or potential future work environment.
Prepare a paper that analyzes a legal/ethical issue or situation relating to a current, previous, or potential future work environment.
Use at least 10 scholarly sources that are suitable for research in a graduate-level course.
Your paper must include the following:
1. A description of a business situation that presents a legal and ethical issue. The business situation must be from prior,
current, or anticipated future employment experiences, or a current event.
2. Analysis of the ethical concerns raised by the situation.
a. Apply at least two different ethical theories to the situation to support at least two different outcomes.
b. The paper must identify which ethical outlook, as applied to this particular situation, will result in the best legal outcome for
the business.
3. Application of the relevant area(s) of law that has (have) been addressed in this course to the situation (e.g.,
constitutional law, contracts, anti-trust law, securities regulations, employment law, environmental law, crimes, or torts) and a
discussion of the applicable law as it applies to the situation identified.
a. The application of law must be accurate and thorough.
b. The discussion of the different applicable law suggested by the situation being examined must reflect a thorough
understanding of the relevant legal analysis.
4. A recommendation to reduce liability exposure and improve the ethical climate or the overall ethics of the situation.
