What should they change in their product elements, so they can attract the new target market? Should they introduce a new product?
Marketing Mix Strategy 1: PRODUCT
Hint: refer to Part 4 Workbook 5 (Product)
Using Product marketing mix elements, please provide:
- brief analysis of the company’s current product strategy for their current market by analysing their:
- product mix (The Table of their current product Mix)
- 3 levels of product (please include the diagram)
- PLC
- recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
- At least 2 references are needed here
Describe the use of color indicators to measure pH
Describe the use of color indicators to measure pH
Identify a social media campaign and critically examine how it operates.
Overview
Social media has found its way into most people’s lives in some capacity. Whether users are constantly posting and consuming media, or they perhaps utilise their socials once or twice a week, social media has become an incredibly efficient and broad-reaching method to engage audiences. It is also a very useful way to find new audiences and publics.
Content producers are very aware of the potential of social media, so will often produce short and long-term social media campaigns for whatever they are working on to spread the news to those who are interested, and to find new audiences. However, merely creating a Facebook page and publishing a few updates will rarely work. It is a highly strategic and targeted process that affords the logics of social media to ensure it is seen by those targeted audiences and publics.
For this assignment, we want you to identify a social media campaign and critically examine how it operates. Some examples of past social media campaigns might be:
Requirements
To complete the assessment task, you must complete the following:
Identify the social media campaign (do not use the examples above, please find your own example). What is the brand/service, which platforms do they use/what is the idea or concept behind the campaign?
Draw on the themes of the unit. We have covered a number of useful concepts in regard to social media during the weekly seminars between weeks 1-5. You are required to use two themes of the unit during this time and apply them to the social media campaign you have chosen. How do they align/misalign with the scholarship? What new insights can your research add to this discussion/debate?
Use empirical evidence to describe your campaign. Beyond the concepts of this unit, what else have you learned from this example? What sort of media did they produce and use? What is the reason they chose specific platforms over others? How successful was the campaign?
Submit your work via Turnitin.
Components
This assignment is a 1000-word assignment, assessed individually. It is to be written in an academic tone, with empirical examples and a Reference section using APA 7. We suggest your assignment include the following:
An Introduction – an overview of the social media campaign (200 words);
A theoretical framework – explain the concept/theme of the unit you are using (300 words;
Case study – Apply the theory you have identified in the previous section to your case study. Use examples to strengthen your argument (photos, links to videos, quotes, etc.) (300 words);
Conclusion – Clearly describe what you have discovered during this research process (200 words);
References – Use APA 7
Write an essay on food culture in hospitality management.
Fod culture hospitality management
Topic is food culture in hospitality management. one page, single space, size 12
Calculate: a. Market value added and Market-to-book ratio b. Economic value added, ROC, ROA, and ROE c. NWC in 2016 and 2017
Find Walmart’s consolidated balance sheets and income statements for fiscal year 2017
from SEC edgar. At the end of fiscal 2017, Walmart had 2,960 million shares outstanding
with a share price of $106. The company’s weighted-average cost of capital was about
5%. Assume the marginal corporate tax rate was 35%. Calculate:
a. Market value added and Market-to-book ratio
b. Economic value added, ROC, ROA, and ROE
c. NWC in 2016 and 2017
Calculate the value of Growth-Tech stock.
The forecasted earnings and dividends for Growth-Tech are as follows:
Year 1 2 3 4
Book equity 10.00 12.00 14.40 15.55
Earnings per share (EPS) 2.50 3.00 2.30 2.48
Return on equity (ROE) 0.25 0.25 0.16 0.16
Payout ratio 0.20 0.20 0.50 0.50
Dividends per share (DIV) 0.50 0.60 1.15 1.24
Growth rate of dividends (%) — 20 92 8
The opportunity cost of capital is r = 0.12. The growth rate in year 4 remains constant
thereafter.
a. Calculate the value of Growth-Tech stock.
b. What part of the stock value reflects the discounted value of P3, the price forecasted
for year 3?
c. What part of P3 reflects the present value of growth opportunities (PVGO) after year
3?
Calculate the PV of free cash flow, assuming a cost of equity of 10%.
Phoenix Corp. faltered in the recent recession but is recovering. Free cash flow has
grown rapidly. Forecasts made in 2019 are as follows:
($ millions) 2020 2021 2022 2023 2024
Net income 1.0 2.5 4.2 4.7 5.0
Investment 1.0 1.5 1.7 1.9 1.9
Free cash flow 1.0 1.0 2.5 2.8 3.1
Phoenix’s recovery will be complete by 2024, and there will be no further growth in net
income or free cash flow.
a. Calculate the PV of free cash flow, assuming a cost of equity of 10%.
b. Assume that Phoenix has 12 million shares outstanding. What is the price per share?
