Does this story affirm the company’s core values? Why or why not?
STORY TELLING IN MARKETING AND SALES – Assignment
The Ethics of Storytelling
Assignment Description:
During the past week in class, we learned that all brand stories need to have a strong ethical foundation. Brands need to create and distribute messages that are honest and convey their corporate values.
FOR THIS ASSIGNMENT, “CHOOSE ANY 1” OF THE FOLLOWING SHORT VIDEOS TO WRITE ABOUT:
⦁ “Apple 2013 Christmas commercial” https://www.youtube.com/watch?v=03KQTCEM08k
⦁ “WestJet Christmas Miracle” ⦁ https://www.youtube.com/watch?v=zIEIvi2MuEk⦁ &⦁ t=9s
For the video you choose, answer the following questions about the story that is being told:
(minimum 350 words, combine 1 to 5)
⦁ Does this story affirm the company’s core values? Why or why not?
⦁ Does this story foster trust with each and every stakeholder? Why or why not?
⦁ Does this story help build relationships? Why or why not?
⦁ Does this story showcase diverse and inclusive behaviors?
⦁ Does this story honor the company’s commitments and promises to its customers? Why or why not?
Note: Write a minimum of 350 words for above 5 questions, conveying your own thoughts and views.
Define ethical research.
Define ethical research. Give one example of ethical misconduct, give examples of why you think this. Provide one example of an unethical research study and state why it is unethical.
Describe the specific market for your product/service – who will buy it and where
Dr. U. N. Umesh
Create a document that you will present to raise capital for your idea. Be as convincing as possible because those who invest in start-up businesses have numerous entrepreneurs approaching them. In other words, they have other choices, so your pitch needs to be appealing.
Here are some suggested steps or sub-headings, many of which have been covered in earlier assignments.
First, describe your idea from a product/service standpoint
Next, describe the idea from the business standpoint
Suggest why you believe the start-up business you have suggested will work
Describe the specific market for your product/service – who will buy it and where
Information base on Ass 1&2&3&4
Explain the results of your process evaluation and how the weak points can be strengthened.
Selected Readings in Quality Control
Fountoulaki, A., Karacapilidis, N., & Manatakis, M. (2011). Augmenting statistical quality
control with machine learning techniques: an overview. International Journal of Business
and Systems Research, 6, 610.
Freeman, K. P., Cook, J. R., & Hooijberg, E. H. (2021). Introduction to statistical quality
control. JAVMA-JOURNAL OF THE AMERICAN VETERINARY MEDICAL
ASSOCIATION, 258(7), 733–739.
Montgomery, D., & Woodall, W. (2008). An Overview of Six Sigma. International
Statistical Review / Revue Internationale De Statistique, 76(3), 329-346. Retrieved
August 17, 2021, from http://www.jstor.org/stable/27919650
Thangarajoo, Y., & Smith, A. (2015). Lean Thinking: An Overview. Industrial Engineering
and Management, 4(2), 1-5. DOI: 10.4172/2169-0316.1000159
Homework: Using the learnings for this week’s reading assignments and additional
research complete the following:
PHASE 1 – PROCESS IMPROVEMENT
Select a process from an organization you work for or are familiar with. Make sure it’s a process you are able to collect data and process statistics.
Create a flowchart of the current state or as-is process using Microsoft Word, PowerPoint, Vizio, or Excel and evaluate how well your process operated (efficiency and effectiveness) of your process using process improvement techniques.
Next ascertain how the process can be improved based on the results of your evaluation and
define process metrics and measure the current state process. Use process improvement
techniques to improve the process. Create a flow chart of the improved process using Microsoft Word, PowerPoint, Vizio, or Excel.
Use your professional judgment and what you learned this week to ascertain how the future
state process will perform according to your metrics.
Phase 2 – Evaluation
Evaluate your process using either lean concepts to find ways to eliminate waste and improve
the process and/or SQC or Six Sigma to reduce defects or variances in the process
Then complete the following in Excel:
chart and Compute the defined process metrics including process capability and process
variation.
Create and display a control chart for the process.
Analyze the control process metrics using Statistical Quality/Process Control (SQC) methods.
Decide whether the process could benefit from the use of Six Sigma, Lean, or other tools.
(Include all calculation and charts)
Executive Summary
Write a 700-to-850-word executive summary which includes the following:
A brief description of the process based on the flowchart of processes current state
Explain the results of your process evaluation and how the weak points can be
strengthened. Include a description of the process improvement technique(s) used.
Provide a brief description of future state process improvements
Using the metrics chosen to evaluate process current state estimate how you anticipate
the future process will perform
Provide a brief description of your process improvement project to achieve the process
future state
A summary of the Process Evaluation (using either Lean or SQC or Six Sigma)
A summary of the evaluation of the control chart and process metrics based on other tools
A description of the SQC project and recommendations.
Cite references (including some peer reviewed) to support your assignment.
Provide a list of references and format your citations according to APA guidelines.
How will being aware of the ethical considerations and their relationship to study feasibility affect your potential choice of research topic and research design?
Assessment Description
Before the end of this course, you will complete CITI training to foster your professional development and integrity as a researcher. What will you learn in CITI training that applies to your dissertation? To what extent, if at all, do the ethical considerations of a study influence the feasibility of the study? Explain. How will being aware of the ethical considerations and their relationship to study feasibility affect your potential choice of research topic and research design? Explain.
How do these epistemological foundations affect both the nature and the application of each GCU core qualitative design? Explain.
Assessment Description
Recall the GCU core qualitative research designs presented in a previous research course. What kinds of inquiry approaches are best suited using each qualitative core design? Why? How does the nature of each GCU core qualitative design differ from each other? What specific epistemological foundations underlie each design? How do these epistemological foundations affect both the nature and the application of each GCU core qualitative design? Explain.
Critically discuss why firms especially those firms committed corporate scandals engage in CSR practices?
Corporate social responsibility (CSR) has received increasing attention from the general public, policy makers, and academic researchers in recent decades, and the discussion on why firms engage in socially responsible activities is ongoing. Some researchers argue that CSR engagement represents a sincere managerial commitment to ethical behaviors. Subsequently, socially responsible firms are less likely to manipulate earnings (Kim et al. 2012). However, Li et al. (2021) argue that fraudulent firms strategically adjust their CSR performance to cover up their fraudulent financial activities.
Required: Critically discuss why firms especially those firms committed corporate scandals engage in CSR practices? You should at least make reference to Li et al. (2021) paper.
Critically evaluate the role of institutional ownership in the occurrence of corporate scandals.
An increasingly important external control mechanism affecting corporate governance worldwide has emerged with the rise of the influence of institutional investors as equity owners (Huyghebaert & Wang, 2012). However, the recent empirical findings are mixed. On one hand, Pucheta‐Martínez & García‐Meca (2014) find that institutional directors are effective as monitors of management, which leads to higher corporate financial reporting quality. On the other hand, Burns et al. (2010) find that different types of institutional investors have different impact on the occurrence of financial misreporting.
Required: Critically evaluate the role of institutional ownership in the occurrence of corporate scandals. You should at least make reference to Pucheta‐Martinez & Garcia‐Meca (2014) paper.
Examine how different board characteristics affect the occurrence of corporate scandals.
Internal governance mechanisms including board of directors, board sub-committees, board of supervisors play an important role in mitigating the principal–agent conflicts (Hu et al., 2010). Previous corporate board studies have paid attention to the efficacy of boards of directors in fulfilling their monitoring and advisory roles and their influence on corporate governance. For instance, Uzun et al. (2004) find that board composition and the structure of a board’s oversight committees are significantly correlated with the incidence of corporate scandals. Xiang and Zhu (2020) highlight the important role played by academic independent directors on improving financial reporting quality. In addition, CEOs and other board members of firms committing scandals often receive lower compensation (Conyon & He, 2016).
Required: Examine how different board characteristics affect the occurrence of corporate scandals. You should make reference to the paper by Uzun et al. (2004).
Explore different types of fraudulent techniques/methods that firm managers may use to manipulate the firm’s financial reporting and mislead investors.
The U.S. Statement on Auditing Standards (SAS) No. 82 identifies two types of corporate fraud: financial reporting fraud and misappropriation of assets. In terms of financial reporting fraud, it refers to management behavior that seeks to inflate reported profits or other assets by deliberately overstating assets and revenues or understating expenses and liabilities in financial statements (Rezaee, 2005).
Required: Explore different types of fraudulent techniques/methods that firm managers may use to manipulate the firm’s financial reporting and mislead investors.
