Which segmentation strategy should you define?
Task: Case
Description:
Individual task.
This is an academic paper, so make sure to quote relevant publications, such as academic journals and books, to support your arguments. In order to find relevant publications, you may browse through EBSCO (link is on Moodle) and/or Google Scholar, where you’ll find access to many academic publications.
Formalities:
For the document: From 2500 to 3000 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.
Weight: Resit – worth 100% of the overall grade – Please remember resits are capped at 70%
Task
CASE: VALEO
Valeo is a French global automotive supplier headquartered in France, listed on the Paris Stock Exchange (CAC-40 Index). It supplies a wide range of products to automakers and the aftermarket. The Group employs 113,600 people in 33 countries worldwide. It has 186 production plants, 59 R&D centers and 15 distribution platforms. Its strategy is focused on innovation and development in high-growth potential regions and emerging countries.[1] In 2018, Valeo’s sales rose 4% to €19.1 billion. It also ranked as France’s leading patent filer from 2016 to 2018.[2]
The Group employs 113,601 people in 33 countries throughout the world. It has 184 production plants, 55 R&D centers and 15 distribution platforms.
Valeo is structured around four business units:[13]
Comfort & Driving Assistance Systems (specialized in technologies to make driving safer, more intuitive, more autonomous and more connected)
Powertrain Systems (development of innovative solutions for reducing CO2 emissions in terms of electrification, automated transmissions and clean engines for vehicles)
Thermal Systems (optimization of vehicle thermal management and passenger well-being)
Visibility Systems (development of technologies ensuring the best visibility and safety for drivers in all weather conditions)
Its Valeo Service activity supplies original equipment spares to automakers and replacement parts to the independent aftermarket.[14]
Original equipment sales growth by destination region:
Europe and Africa: 46% of sales
Asia: 32% of sales
North America: 20% of sales
South America: 2% of sales
Considering all above, if you were Marketing Manager of Valeo:
Which segmentation strategy should you define?
Which distribution channels could be the most adequate?
Which communication strategy should you help to increase your market penetration?
In your experience with disasters, provide an example of: A successful logistics response by an individual, organization or country. Explain the context.
In your experience with disasters, provide an example of:
A successful logistics response by an individual, organization or country. Explain the context.
An unsuccessful logistics response by an individual, organization or country. Explain the context.
Remember to use quotations with references at the end.
Will the increased use of these telehealth technology tools be viewed as “de-humanizing” patient care or will they be viewed as a means to promote more contact with healthcare providers and new ways for people to “stay connected” (as online disease support groups), thereby creating better long-term disease management and patient satisfaction?
Discussion Question:
Telehealth technology has extended the arms of traditional health care delivery into homes, clinics, and other environments outside the bricks and mortar of hospitals. Will the increased use of these telehealth technology tools be viewed as “de-humanizing” patient care or will they be viewed as a means to promote more contact with healthcare providers and new ways for people to “stay connected” (as online disease support groups), thereby creating better long-term disease management and patient satisfaction?
Does the way we think about creativity in marketing need to change because of these new roles?
What Creativity in Marketing Looks Like Today?
What is creative about marketing? Is it more creativity or new ideas? Is a creative marketer more like an artist or a business person? Traditionally, the term “marketing creative” has been used to describe the words and pictures that go into ad campaigns. But marketing, like other business tasks, has become more difficult and complicated. Marketers basket random need to know how to analyze data, understand how customers feel, and design products. Does the way we think about creativity in marketing need to change because of these new roles?
Describe an example of how you as a professional nurse have used ethical theories or ethical principles in a clinical practice setting.
Please respond to ONE of the following prompts.
Describe an example of how you as a professional nurse have used ethical theories or ethical principles in a clinical practice setting.
OR
In your clinical setting, consider the many times and various ways in which you acted as a patient or family advocate. Which model did you follow in advocating for the patient: rights protection model, values-based model, or respect for persons model? Would having used a different model have changed the outcome? Were there also instances when you chose not to be an advocate for a particular patient? What circumstances or events prevented you from serving in this role?
Discuss the emerging trends and issues affecting global society in the 21st century.
Discuss the emerging trends and issues affecting global society in the 21st century. Base your discussion on the themes and concepts from the readings and lectures.
500 or more words
Why are the variables of diversity and equity important to consider when developing a comprehensive discipline management plan that aligns to the school’s vision and enhances the school’s culture?
Why are the variables of diversity and equity important to consider when developing a comprehensive discipline management plan that aligns to the school’s vision and enhances the school’s culture? Identify an example where diversity and equity were not included as part of the discipline management plan. Describe the potential affects to a school’s culture. How does your site ensure equity for all students within the discipline plan? Provide examples from research and your experience.
How do you intend to show compassion, justice, and concern for this teacher?
You are a principal and your school is assigned a curriculum support specialist from the district office. As the first weeks of the new school year pass, you observe that the specialist spends most of her days in her office and does not seem to be making a meaningful impact on teaching and learning. When you probe for more information about her day-to-day job tasks, you find that she is also unsure of her role. How do you approach a resolution to this issue?
You are a principal and one of your veteran teachers is using a lesson plan that is not aligned to the course curriculum map. How do you provide support to the veteran teacher to revise the lesson plan? How do you intend to show compassion, justice, and concern for this teacher?
develop an original student code of conduct that aligns to the school’s vision and mission, promotes every student’s academic and social success, and establishes a positive learning environment conducive to protecting students and school personnel.
Acting as the new principal of your school, and incorporating your Clinical Field Experience information, develop an original student code of conduct that aligns to the school’s vision and mission, promotes every student’s academic and social success, and establishes a positive learning environment conducive to protecting students and school personnel.
Include the following sections in your Student Code of Conduct:
- Background: A brief description of the school, including grade level range, student and staff numbers, and geographic location such as rural, urban, or suburban.
- Student Code of Conduct Values Statement: A one-page outline describing specific school values that promote positive behaviors and a school culture that align to the school’s vision and mission. Include a list of 4-5 specific behavioral expectations for all students (e.g., “All students will respect the rights of others.”).
- Student Code of Conduct Topics: A one-page outline listing 7-10 student code of conduct topics/policies you would include in the handbook to protect the welfare and safety of students and staff.
Write a 500-750 word narrative explaining why you developed the student code of conduct the way you did. Explain how the student code of conduct ensures academic and social success for every student by promoting integrity, fairness, social justice, equity, acceptance, and respect between and among students and faculty within the school.
Support your narrative with 2-3 scholarly resources.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Explain the importance of the humanities to society
Instructions: Based on your completed milestone papers, create a presentation that explains how your artifacts have affected you both personally and professionally and discusses the impact of your theme on your audience and the importance of it on humanities.
Your presentation should meet the final project rubric by creating a presentation that specifically meet the critical elements explained and outlined for each slide.
Artifacts: The Trundholm Sun Chariot and The Mask of Tutankhamun
Slide 1: Provide an Overview of your Artifacts
In this slide, give your audience the big picture. Provide a brief overview of your two artifacts. List each artifact by its title, creator, and medium. State your theme and your thesis statement. In your speaking notes for slide 1, add more detail about the elements you cover in the slide. Say a little more about your artifacts. How are they different from each other? How does the theme you’ve chosen bring these works together? Share how your artifacts are situated within the domain of the humanities.
Create a title
Draft your overview slide (This should the main ideas, a brief overview of your artifacts, theme and thesis statement)
Add your speaking notes (Include speaking note for the overview slide by sharing more details with the audience about the artifacts, theme, and the thesis statement and most importantly explain how these are situated within the domain of the humanities)
Slide 2: Explain your Theme’s impact on your audience
In this slide, briefly tell your audience how your theme affects them. Imagine who they are. How is your theme relevant to them? Why should they care what your thesis statement says? In your speaking notes for slide 2, add more detail about the potential effects of your theme on your audience. Consult your exploration document and support your response with specific examples.
Create a title
Explain your theme’s impact on your audience (Include the main idea of the theme of the artifacts and this slide should briefly explain how your theme might impact your audience)
Add your speaking notes (Include speaking note for the overview slide by sharing more details with the audience about the theme, and the thesis statement as expressed in your cultural artifacts, and how these might impact your audience)
Slide 3: Describe your Evidence.
In this slide, show your audience your cards! Briefly describe the evidence you’ve found that supports your theme. In your speaking notes for slide 3, go into more detail about the evidence and the conclusions you’ve drawn from it about your cultural artifacts.
Create a title
Describe your evidence (Include the main idea of your evidence and this slide should briefly explain how your evidence is relevant to yourself and your audience)
Add your speaking notes (Include speaking note for your evidence slide by sharing more details with the audience about how the evidence you found supports your conclusions about the impact of your theme on yourself and your audience)
Slide 4: Describe the Personal importance of your Theme and Artifacts
In this slide, get personal. Briefly explain why your theme and artifacts are important to you personally. Share the reasons you’ve selected this particular theme, especially if there are other themes that could apply to these works. In your speaking notes for slide 4, expand on why this theme and these artifacts are meaningful to you.
Create a title
Describe the personal importance of your theme and artifacts (Include the main idea of your evidence and this slide should briefly explain how your theme and cultural artifacts are important to you personally)
Add your speaking notes (Include speaking note by sharing more details with the audience about how your theme and cultural artifacts are important to you personally)
Slide 5: Explain the Benefit of studying the Humanities
In this slide, briefly explain to your audience why studying the humanities is important to people’s lives. Describe how the humanities can give you a personal and professional advantage. In your speaking notes for slide 5, explain in more detail how people can benefit from studying the humanities personally and professionally.
Create a title
Explain the benefit of studying the humanities (Include the main idea by briefly explaining how your theme and cultural artifacts are relevant to your personal and professional contexts)
Add your speaking notes (Include speaking note by sharing more details with the audience about the benefits of studying the humanities and how studying the humanities can give you both a personal and professional advantage)
Slide 6: Explain the Importance of the Humanities to Society
In this slide, explain why the humanities are important to society as a whole. What do the humanities tell us about our own and others’ cultures and experiences? Support your response with specific examples from your exploration document and your own personal and professional experiences. In your speaking notes for slide 6, go into greater depth, and share more about why the humanities is important to societies the world over.
Create a title
Explain the importance of the humanities to society (Include the main idea by briefly explaining how the humanities are important to society)
Add your speaking notes (Include speaking note by sharing more details with the audience about why the humanities are important to society)
Slide 7: Reference page – APA styles
