Explain three ways you will ensure that insurance companies pay for your drug.

Case Scenario: Launching a Cancer Drug: Comanapracil

You are a pharmaceutical executive and you are preparing a presentation for a Board of Directors. You believe that your firm, Ropache, may have developed a promising new drug, Comanapracil, which seems to arrest the progress of breast cancer for 2 years with no significant side effects. Clinical trials suggest that the drug is 100% effective for 2 years. After 2 years, tumor growth resumes at the same rate. Therefore, Comanapracil can only be used for a 2-year course, after which it loses its effectiveness.

This assessment has two-parts. Click each of the items below to complete this assessment.

Part I: Determining Pricing and Marketing Strategy for a New Drug

· You have been tasked with developing a pricing and marketing strategy for Comanapracil, which you will share in a 10 – 15 slide presentation with board of directors. As you undertake this task, be sure to address the following:

· U.S. Breast Cancer Statistics

· Annual Costs of Cancer Care—Cancer Prevalence and Cost of Care Projections

· Chemo Costs in U.S. Driven Higher by Shift to Hospital Outpatient Facilities

· Breast Cancer Drug—Comparison Chart

· Develop and present estimates for the demand for Comanapracil and the price of the drug you think the market will bear. Be sure to include the number of customers for this drug.

· Describe where and to whom you will focus your marketing efforts. For each, detail why they are important.

· Explain three ways you will ensure that insurance companies pay for your drug.

· Explain the elasticity of demand for a drug like Comanapracil. What factors could potentially change the elasticity of demand?

· Assume you are able to obtain a patent and are ready to go to market immediately. Explain the length of time for which your drug will receive patent protection, so that you are protected from competition prior to generics entering the market. Also, explain why patent protection exists in healthcare.

Note: Your presentation should provide key concepts in the slides with a full discussion as your narrative below in the speaker notes, while using the rubric for guidance to meet expectation.

Describe how different cultures influence the negotiation process.
  • Describe how different cultures influence the negotiation process.
  • Identify regional, international, and cultural differences in communications.
  • Explain current business trends for key insights and relevance to management fundamentals.
  • Summarize current global issues as related to business disciplines, concepts, and theories.
Explain why it is so important to manage these issues with health care professionals

Please write a 2- to 3-page paper (excluding the title page and reference page(s)) using APA 7th Edition Format and Style.

The topic of your paper is  ‘managing health care professionals’

Please include the following points in your paper:

· Explain the following terms in your own words (remember to cite your references correctly using APA 7th Ed)

· job satisfaction

· job burnout

· turnover

· retention

Please include relevant examples pertaining to each of these terms

· Explain why it is so important to manage these issues with health care professionals

· Explain steps that health care managers can take to minimize job burnout and turnover among their health care professionals (thereby reducing turnover and increasing retention)

Looking at the online website, address three issues that require revision?
  1. Each day, we use the Internet on our personal computers and mobile devices to access information and purchase goods. Websites often have their own mobile form factor while others maintain the same Website user experience, creating challenges when trying to use navigation, overcome errors, search, and complete the most mundane tasks. For this assignment, you are to review a website as well as a Mobile Site. For example, you would evaluate Amazon.com on Microsoft Edge (PC) and Amazon.com on your iPhone using Safari. Conducting a heuristic evaluation (self-evaluation), you will write an assessment on each Website answering the following questions: 
    1. What Website did you evaluate?
    2. What industry does the company participate in?
    3. Looking at the online website, address three issues that require revision? For each issue, please provide a screenshot and explicitly mark why you feel this issue is problematic.
    4. Looking at the online website, how would you suggest that the issues requiring revision are corrected based on what you have learned in the class so far?
    5. Moving to the mobile site, compare those same three features. Did you find the user experience to be problematic or better suited for the mobile form factor?
    6. With the mobile site, how would you enhance the experience for those same issues you found on the Website to be problematic. 
    7. This paper length is 4 -6 pages. Since this is a personal review of a website, sources are not necessary. However, you are still to follow the APA format in presenting the paper.
Why does the author think it is essential to know these things? Is it necessary to you to know them?

Assignment 1

 short stories are attached answer length – 500-600 words
I want you to close read your chosen short story and answer the 4 sets of questions above for your chosen short story.

  1. What is the book about as a whole? You must try to discover the leading theme of the book and how the author develops this theme in an orderly way… (Theme)
  2. What is being said in detail, and how? You must try to discover the main ideas, assertions, and arguments that constitute the author’s particular message.
  3. Is the book true, in whole or in part? You cannot answer this question until you have answered the first two. You must know what is being said before you can decide whether it is true or not. When you understand a book, however, you must make up your mind. Knowing the author’s mind is not enough.
  4. What of it? If the book has given you information, you must ask about its significance. Why does the author think it is essential to know these things? Is it necessary to you to know them?
Describe the internal and external criticism that is used to evaluate middle range theories.

Making judgement as to whether a theory could be adapted for use in research is very important.  Describe the internal and external criticism that is used to evaluate middle range theories.

What changes to your operations can you make in the short term to turn things around by the end of the month? 

Short Writing Assignment – Managing

1. Paper should include introduction and concluding paragraphs, and body. 

2.Answer questions:

When you go down to the factory floor you are contemplating what you can tell the manufacturing employees to help alleviate the financial situation. What changes to your operations can you make in the short term to turn things around by the end of the month? 

Research cases of illegal wiretapping within the United States.
  • Research cases of illegal wiretapping within the United States.
  • Evaluate why a given instance of wiretapping was illegal.

discuss different characteristics related to guppy mating. 

Observation

  1.  Write a short summary, approximately a paragraph, of Table 2.1. Try to give a concise (short) but rich description of each of the four guppy pools. 
  2. Write a short summary, approximately a couple of sentences, of Tables 3 and 4. These tables discuss different characteristics related to guppy mating. 

Step Two: Draw a Conclusion

  1. What selection pressures caused the variation in the color pattern of male guppies? Support your claims with evidence. 
  2. Is it better to be bright or drab if you are a male guppy? Support your claims with evidence. 
If you were running a small business with limited funds for information technology, would you consider using cloud computing?
  • This week we focus on the movement of traditional IT staff.  To facilitate cultural assimilation, IT and non-IT must become more integrated.  What are some strategies to implement to allow this type of interaction to occur?Note: The first post should be made by Wednesday 11:59 p.m., EST. I am looking for active engagement in the discussion.  Please engage early and often.Your response should be 250-300 words.  Respond to two postings provided by your classmates.
  • AssignmentWeek 3 AssignmentInformation Systems for Business and Beyond Questions:
    • Chapter 3 – study questions 1-8, Exercise 2, 4 & 5

 Study Questions 1. Develop your own definition of software being certain to explain the key terms. 2. What are the primary functions of an operating system? 3. Which of the following are operating systems and which are applications: Microsoft Excel, Google Chrome, iTunes, Windows, Android, Angry Birds. 4. What is your favorite software application? What tasks does it help you accomplish? 5. How would you categorize the software that runs on mobile devices? Break down these apps into at least three basic categories and give an example of each. 6. What does an ERP system do? 7. What is open-source software? How does it differ from closed-source software? Give an example of each. 8. What does a software license grant to the purchaser of the software? 

 Exercises  

 2. If you were running a small business with limited funds for information technology, would you consider using cloud computing? Find some web-based resources that support your decision.  

 4. Review this article on the security risks of open-source software. Write a short analysis giving your opinion on the different risks discussed. 

5. List three examples of programming languages? What features in each language makes it useful to developers? 

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