write a 4-page paper on the classic Theodore Levitt 1960 paper called Marketing Myopia.

MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONS


You will write a 4-page paper on the classic Theodore Levitt 1960 paper called
Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers
from marketing myopia when a company views marketing strictly from the standpoint of selling
a specific product rather than from the standpoint of fulfilling customer needs. This course is
customer-centric. This assignment supports your thinking as you prepare your seminar paper on
market disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation is
doing new things.” 

4 scholarly authored references are required, including the Marketing Myopia article.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

how can you use the strategies for effective communication to manage and/or avoid conflict.

500 words, no less than 3 references. Explaining how can you use the strategies for effective communication to manage and/or avoid conflict. see attachement for mor information

Do you believe the right to counsel is a meaningful one, given the interpretation it has received by the Supreme Court?

 500 words… 2 references

Effective Assistance of Counsel

Question: Do you believe the right to counsel is a meaningful one, given the interpretation it has received by the Supreme Court?  Is the definition of “effective assistance of counsel” too restrictive?  Why or Why not?  Use relevant case law to support your position.

Discuss, in detail, two of those rights and explain why they are crucial to ensuring a fair trial.

500 WORDS…2 REFERENCES

Rights at Trial

As you’ve learned throughout this course, defendants receive numerous rights during a criminal trial.  Discuss, in detail, two of those rights and explain why they are crucial to ensuring a fair trial.

What was the Founders’ original purpose for the Electoral College?

The Electoral College and the dominance of the 2 major political parties are controversial aspects of the U.S. electoral system.

Respond to the following in a minimum of 175 words:

  • What was the Founders’ original purpose for the Electoral College?
  • How has the purpose or role of the Electoral College changed from its origination to today? Provide at least 1 specific example to support your position.
  • Should the United States consider changing the 2-party (i.e., Democratic and Republican) political system? Use the information you have learned in this course to support your answer.
What constraints do the partial key and the identifying relationship of the weak entity type specify in this diagram?

Discussion 1 (Chapter 3):  

Consider the ER diagram shown in Figure 3.22 for part of a BANK database (also below for reference). Each bank can have multiple branches, and each branch can have multiple accounts and loans.

(a) List the strong (nonweak) entity types in the ER diagram.

(b) Is there a weak entity type? If so, give its name, its partial key, and its identifying relationship.

(c) What constraints do the partial key and the identifying relationship of the weak entity type specify in this diagram?

(d) List the names of all relationship types, and specify the (min,max) constraint on each participation of an entity type in a relationship type. Justify your choices.

(e) provide two discussion questions about relationship types

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How do the 5 departments and their polices affect you personally, professionally, or both? 

U.S. Federal Bureaucracy and Public Policy Worksheet

Review the 15 executive departments listed below, and select 5 of them:

· U.S. Department of State 

· U.S. Department of the Treasury

· U.S. Department of Defense 

· U.S. Department of Justice 

· U.S. Department of the Interior 

· U.S. Department of Agriculture 

· U.S. Department of Commerce 

· U.S. Department of Labor 

· U.S. Department of Transportation 

· U.S. Department of Housing and Urban Development

· U.S. Department of Health and Human Services 

· U.S. Department of Energy 

· U.S. Department of Education 

· U.S. Department of Veterans Affairs 

· U.S. Department of Homeland Security

Use the departments you selected to complete the matrix below. Consider how these agencies may affect you personally and professionally.

Major Federal Department

Sub-Departments (List at Least 3)

Identify Departments’ Functions

Sample: U.S. Department of the Interior

National Park Service, Bureau of Land Management, Bureau of Indian Affairs

They oversee the National Parks, manage land resources and potential protected lands, and oversee Native American affairs and needs.

Part II:

Complete the following question and summaries.

1. Summarize the 5 departments you selected in a minimum of 90 words.

2. How do the 5 departments and their polices affect you personally, professionally, or both? 

Identify a problem or gap at your workplace and explain why/how this problem exists.

Assignment Details:

Part 1 – Identify a Problem

· Problem solving starts by being able to identify existing problems, gaps in service, inefficient systems/processes, flawed policies, or any other areas of our job/career where improvement is needed. Identify a problem or gap at your workplace and explain why/how this problem exists.

Part 2 – Solve the Problem

· Use your knowledge that you’ve learned in the program (or hope to learn in a future course) to implement a plan to solve the problem.

300- 500 words

Does the author or speaker seem to prefer one perspective over the other?

i- Watch the video on the link below and answer the questions that follows.

-https://youtu.be/bnvnBwP9sTo (When I die recompose me. Katrina Spade)

 -200 words, DUE 9/6/2022 @ 11 AM , $5

Initial Post: Answer the following questions in your initial post. Properly introduce and punctuate direct quotes using the correct MLA-style format. Do not use first- or second-person pronouns.

  1. What is the main problem/issue addressed in this text or video? When, where, how did this problem arise, and who or what is affected by it? 
  2. What is the main claim of each of the two (or more) positions on this issue currently? 
  3. Does the author or speaker seem to prefer one perspective over the other? Does the author or speaker remain respectful of each perspective even if his/her preference is clear? What types of evidence does the author or speaker use to show that each perspective has validity? (see “Terminology for Textual Analysis” PDF in the Learning Materials section).
  4. Does the author or speaker concede to some aspect of the perspective that he/she doesn’t prefer? Identify a phrase or sentence that indicates the author’s or speaker’s respectful concession and quote it. Integrate the quote into a complete sentence and insert a correct parenthetical citation. 
  5. What kinds of contrast words/phrases does the author or speaker use to show that he/she doesn’t prefer this perspective (although, however, despite, unfortunately, on the other hand, etc.)
  6. What goal or value does the author or speaker identify as being shared by both sides?
  7. What solution or compromise does the author or speaker propose? What type of claim does the author or speaker use when proposing their solution or compromise?
what is considered a “reasonable” accommodation under ADA

Title I of the Americans With Disabilities Act, 42 U.S.C. §§ 12112(a), requires employers to provide reasonable accommodation to otherwise qualified persons with a disability to enable them to work.   The federal government has a similar requirement under Section 504 of the Rehabilitation Act of 1973, 29 U.S.C. § 794.  A “reasonable” accommodation a determination to be made on the facts by the employer on a case-by-case basis.  Ultimately, the decision an employer makes could be reviewed by the Equal Employment Opportunity Commission (EEOC)  (or an equivalent state agency) or a court if the employer’s action is challenged by an applicant or employee.

PROMPT:  CASE STUDY

Adele, a fully qualified specialized registered nurse, is deaf. She relies upon an American Sign Language (ASL) interpreter to communicate with hearing individuals in the workplace.  Adele applied for a job with Marigold Mercy Receiving and Trauma Center (“MMRTC”), a large medical center that, with all its hubs and subsidiaries, grossed $1.3 billion annually. Adele received a job offer, conditioned upon a health screening and clearance by MMRTC’s occupational health department. She was in fact cleared, but she notified MMRTC that she needed an ASL interpreter as an accommodation for her hearing impairment.  The annual salary, including benefits, for her position was approximately $75,000. Upon investigation, MMRTC calculated that the annual cost to MMRTC for the ASL interpreter accommodation would be $120,000; there was the need for a full time interpreter for Adele, plus several situations where two ASL interpreters would be required.  In considering Adele’s request for accommodation, the hiring supervisor wrote in an email that the department’s annual budget allocation could not  absorb the “excessive cost of the additional personnel” of ASL qualified interpreters “for this one nurse.”  MMRTC determined the additional salary and overhead for the interpreters would be an “undue hardship,” making the accommodation unreasonable.  Therefore, MMRTC did not hire Adele.   Did MMRTC violate ADA?

DISCUSS: 

1. Was MMRTC within its  legal rights to refuse the accommodation and thus not hire Adele on the basis of undue hardship?  In considering this case, you should review: 

      (a) what is considered a “reasonable” accommodation under ADA;

      (b) sample accommodations listed by ADA (42 U.S.C. § 12111(9) (2018)) and the EEOC (www.eeoc.gov); and

      (c)  the definition and standard for “undue hardship”  (42 U.S.C. § 12111(10)(a) (2018)); and

      (d)  any case law – what do the courts consider undue hardship?

2.  Are there ethical considerations involved in this case beyond what is required by the “letter of the law” and if so what are they?

Please support your thoughts and conclusions with reasoned analysis and your research. 

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