Indicate how any company could apply the concepts around STP, making generic recommendations for best practice.
The Assessment Task
This assessment has been designed to allow students the opportunity to explore the underlying
importance and application of marketing strategy and implementation concepts to produce
recommendations for selected organisations.
“…positioning and segmentation are distinct parts of the strategy process and provide us with some
extremely powerful tools; but ultimately they are linked by the central issue of focusing on satisfying
customer’s needs in ways that are superior to competitors” (Hooley et al, 2017 p159)*.
*Hooley et al (2017) Marketing Strategy & Competitive Positioning. 6 th ed. Harlow Pearson.
By reference to academic literature evaluate, and critique, the concepts of Segmentation,
Targeting & Positioning (STP) including a consideration of implementation issues. With supporting evidence, use appropriate examples from different industries (plural) to
exemplify how different organisations (plural) have applied STP, to demonstrate your learning
and application of this topic.
Indicate how any company could apply the concepts around STP, making generic
recommendations for best practice.
You are required to produce a report that should have:
• a sound theoretical and conceptual perspective, containing evidence of critical debate
with reference to appropriate academic literature (at least 10 academic journal articles)
30% of the marks
• sound examination of STP and its application in industry, with evidence, showing
effective practical understanding 40% of the marks
• generic management recommendations 10% of the marks
• quality academic sources 10% of the marks
• Harvard referencing, report structure and presentation 10% of the marks
Word Limits
The word limit for this assessment is 2400 words.
What terms or concepts come to mind when you think about finance?
If you have a strong understanding of financial principles and reports, you’ll have a better chance at success. This is true whether you’re pursuing a career in finance or not. Financial management requires much more than analyzing accounting records. It’s important to note how financial data and calculations are used to support an organization’s work, finances, and decision making.
In this discussion, you’ll introduce yourself to the class and reflect on finance, your experience, and this course.
Create one initial post and follow up with at least two response posts.
For your initial post, address the following:
- Please tell the class about yourself and your educational or professional background.
- Have you ever used financial documents (such as tax returns and financial statements) to make a personal or business decision? Explain.
- What terms or concepts come to mind when you think about finance?
- What concerns or excites you about the course?
The three primary options for what to evaluate in performance appraisals are traits, behaviors, and results. As a manager, which option would you choose? Why?
1. The three primary options for what to evaluate in performance appraisals are traits, behaviors, and results. As a manager, which option would you choose? Why?
2. Pay and incentive programs are being used both for knowledge workers and in non-knowledge worker occupations. In every industry, from restaurants to construction and low-tech manufacturing, companies are using more comprehensive pay and incentive programs to attract and keep workers in a tight labor market.
Think about an industry you currently work in, have worked in, or would like to work in. What incentive programs do you believe would motivate you to perform at a higher level? Explain why that is a motivation for you.
3. Gartner research has reported that globally, 55% to 75% of all ERP projects either fail or do not reach the objectives. At the extreme end, the new systems did not work in any meaningful way or the cost overruns were 100% or more. The article below discusses 16 of the famous cases of ERP implementation failure:
What are some of the factors in ERP implementation failure?
4. In Chapter 9, you learned about social media information systems. Businesses are now using social media to market to users and possibly customers. Have you ever made a purchase based on an ad or information you saw on social media? Do you think these campaigns are successful? Why, or why not?
5. As the CEO of an organization, you just learned that the IT security department hired a convicted hacker that used to write malicious code as a security consultant. Would you overturn this decision? Why, or why not?
Explain the role of knowledge management systems.
Instructions
Choose ONE of the scenarios below (A or B):
Scenario A
You are the business owner of a local small engine repair shop, and you have been thinking about implementing a knowledge management system for your customer service technicians. You are thinking about this because there were times when one of your technicians knew how to fix certain engine problems and others did not. Providing a central knowledge repository could help share troubleshooting and repair knowledge among your technicians.
Scenario B
You are the business owner of a local cleaning service, and you have been thinking about implementing a knowledge management system for your cleaning technicians, especially for those that troubleshoot and solve cleaning problems such as removing certain carpet and water stains or addressing mold and selecting the proper tools and products to use for other types of cleaning issues. You are thinking about this because there were times when one of your cleaning technicians knew how to properly clean carpets and others did not. Providing a central knowledge repository could help share cleaning knowledge among your cleaning technicians.After you chose your scenario (A or B), compose a paper in response to the following items:
- Explain the role of knowledge management systems.
- Explain what is meant by expert systems.
- Explain what is meant by content management systems.
- Discuss how the business in the selected scenario could benefit from an expert system and a content management system and provide two examples for each type of system.
- Discuss how the business in the selected scenario could benefit from business intelligence and provide two examples of these benefits.
- Discuss how the business in the selected scenario can use social media to not only obtain information and knowledge but to share it as well, and provide two examples of how the business might use social media information systems.
What exists for your worst company in the context of the domestic and global political-legal environments?
Course Objectives:
Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Socio-Cultural, and Economic).
Students will evaluate the business environments and practices of selected companies.
Students will evaluate the business environments of a company identified as a “worst” company to learn why it is not successful.
Students will apply successful company strategies and business theory to recommend a successful strategy for the “worst” company.
The political environment includes all laws, government agencies, and lobbying groups that influence or restrict individuals or organizations in their society. The political environment also is about how changes in government policy might affect the business. The legal environment is about how legislation and related regulations in society affect the business, i.e. changes in employment laws on working hours. You will assess the political environment this week for your selected “Worst” company. Continue to Lesson 5 for more information and details.
LO – 5 – Given a chosen company, the student will detect and evaluate the political and legal limitations and barriers for the company using both the Domestic and Global environments.
Prompt:
Write a paper that covers the following:
- Describe and integrate the political and legal environments/structures of your selected company’s home (domestic) country and another country in which it does business (global). (If your company does not have another clearly identified country, select a country in which it is likely to do — or could do – business.)
- What exists for your worst company in the context of the domestic and global political-legal environments?
Instructions: Also see Attachments.
Organize your paper using topic headings (APA format).
This paper will contribute a portion of the details you will cover in your Simulation assignment.
Research requirement: minimum 2 sources with at least one source from required readings.
Minimum page requirement: 2 pages in APA format.
Submit Assignment 5 by midnight, Day 7, week 5.
For further guidance please review the Grading Rubric for this and all assignments for guidance in preparing your paper.
Describe the nurses’ role in caring for a patient that suffers from this disorder to include the multidimensional aspects of nursing care.
CREATE A POSTER
Evaluate responses to nursing interventions for clients with endocrine disorders.
Scenario
You are working as a nurse supervisor. You are finding a lot of new nurses are unfamiliar with certain endocrine disorders. You have decided to put together a guide for these nurses to educate them on different endocrine diseases and provide them with ways to provide quality multidimensional care.
Instructions
Compare and contrast two endocrine disorders within the guide. Include the following information:
Identify and compare the causes and diagnostic tests.
Identify and compare the signs and symptoms of the disorder.
Describe the nurses’ role in caring for a patient that suffers from this disorder to include the multidimensional aspects of nursing care.
Identify how you will evaluate responses to the interventions taken for each disorder.
create a 7- to 10-slide presentation to explain the security program described, the differences in core architecture between different generations of cellular and mobile network technologies, the end-to-end delivery of a packet and/or signal, and what happens with the hand-off at each step along the communications path to the CEO.
Cellular and Mobile Network Technologies Presentation
Assessment Description
The CEO of your selected industry (a bank) has asked you to explore the possibility of replacing the wireless 802.11x phones with a cellular system.
Directions: Using PowerPoint, create a 7- to 10-slide presentation to explain the security program described, the differences in core architecture between different generations of cellular and mobile network technologies, the end-to-end delivery of a packet and/or signal, and what happens with the hand-off at each step along the communications path to the CEO.
Your presentation must include:
Appropriate cover slide and title that represents the company and the purpose of the presentation.
Overview detailing the following:
Various smartphone generations and technologies (e.g., GSM, WCDMA, CDMA2000, LTE).
Recommendation for embedded smartphone operating systems (e.g., iOS, Android).
Changes to existing networking infrastructure.
Implementation of mobile protocols, logical channels, and encryption standards.
Using mobile-unique identifiers and location-based services to track device and data input validation.
Your recommendations should cover the feasibility of using cellular systems to enter secure data into proposed databases.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Rubric Criteria
Cover Slide and Title (The company and the purpose of the presentation is represented) 5 points
Various Smartphones Generations and Technologies (including GSM, WCDMA, CDMA2000, LTE) 10 points
Existing Networking Infrastructure Changes 10 points
Implementation of Mobile Protocols, Logical Channels, and Encryption Standards 10 points
Using Mobile Unique Identifiers and Location-based Services 10 points
Recommendations of Feasibility 5 points
Explain how systems theory can help administrators understand the relationships between human services organizations and their environments.
Assignment: Human Services Organizations as Systems
Social workers use the person-in-environment approach to understand the relationship between individuals and their physical and social environments. This ecological perspective is a framework that is based on concepts associated with systems theory. Systems theory guides social workers when they assess how factors in the environment such as school, work, culture, and social policy impact the individual. Although social workers commonly use the systems approach to focus on the individual, they may apply this approach to human services organizations as well. Human services organizations exist within the context of the social, economic, and political environments, and any type of change in one aspect of the environment will influence the organization’s internal and external functioning.
For this Assignment, consider how administrators of human services organizations may apply systems theory in their work. Also, consider what you have discovered about the roles of leadership and management and how these contribute to an organization’s overall functioning.
Assignment (3 pages in APA format): Explain how systems theory can help administrators understand the relationships between human services organizations and their environments. Provide specific examples of ways administrators might apply systems theory to their work. Finally, explain how leadership and management roles within human services organizations contribute to their overall functioning.
Reference
Original Articles
Theoretical Perspectives on the Social Environment to Guide Management and Community Practice
An Organization-in-Environment Approach
Elizabeth A. Mulroy PhD
Identify the factors that have contributed to the reduction in union membership.
Instructions
Over the past 40 years, union membership has declined, and it continues to do so. Instead, many companies are turning to alternative dispute resolution. We know one of the best union avoidance tactics is good communication and providing job satisfaction for employees.Create a PowerPoint presentation (with speaker notes) that focuses on unions in the workplace. Address the following concepts in your presentation.
- Identify the factors that have contributed to the reduction in union membership. Be sure to include the rationale you use in your speaker notes.
- Evaluate whether or not the reduction in union membership is a good or bad thing for employees in the United States. Be sure to include the rationale you use in your speaker notes.
- Explain what alternative dispute resolution involves, and identify the pros and cons from the perspective of the employee and the pros and cons from the perspective of the employer. Remember, you want to include the bulk of your explanation in the speaker notes, not on the slide.
- Describe a situation where employees or managers would want to use some form of alternative dispute resolution such as mediation or arbitration as opposed to direct negotiation or litigation to resolve disputes. Be sure to include the rationale you use in your speaker notes.
- Explain how each of the seven determinants of job satisfaction (individual personality, the work itself, compensation, growth and upward mobility, coworkers, management, and communication) help to create the type of environment where employees experience job satisfaction. Remember, you want to include the bulk of your explanation in the speaker notes, not on the slide.
Be sure to include an introduction and conclusion to your presentation. Include at least two images or graphics in your presentation.
What are the implications of the profit changes for expansion or contraction of the particular industries?
Task 1: 300 words
The Bureau of Economic Analysis provides profit data for various industries in the United States.
Go to www.bea.gov
Click on Data > by Economic Account > National> Corporate Profits
Scroll down and Click on Interactive Data
Click on Table 6.16D. Corporate Profits by Industry”
In your initial response to the topic you have to answer all questions:
- Based on the most-recent figures, which of the following categories of industry classifications has the greatest profits:
Financial or nonfinancial
Manufacturing , transportation and warehousing, wholesale trade, or retail trade
Durable goods or nondurable goods
2.During the past years, which sectors had the largest and smallest percentage increase in profit? - Which sectors, if any, experienced losses?
- What are the implications of the profit changes for expansion or contraction of the particular industries?
5. Reflection – the students also should include a paragraph in the initial response in their own words, using microeconomic terminology, reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace or in everyday life.
