Choose three categories of tools that you believe are important to utilize.

Module 02 Course Project – Create a Security Toolbox

No current tools are in place at XYZ Technology. The CIO has asked you to research available tools: online, offline, open source or purchasable to create a toolbox that the company can use moving forward.

You are required to write a minimum four to five (4-5) page proposal in which you:

1. Choose three categories of tools that you believe are important to utilize.

2. Within the categories you will choose two tools and discuss:

a. Justification and reasons why they should be used.

b. Details on how and what the tools can do.

c. Additional tools needed to fill gaps.

create a company risk assessment matrix for your present or previous employer.

Following the example found here, create a company risk assessment matrix for your present or previous employer.

H2a_Risk_assessment_Matrix.xlsx

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

Identify ways to adapt to the changing business environment.

Assignment Content

1. Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:
   
   
   Analyze in 350 to 525 words the:
   • Purpose of the strategic plan
   • Key objectives:
   • Market development and how your ideas fit
   • Process improvement
   • Development of people
   • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
   • Key performance indicators (KPIs) to measure performance over time
   • Be sure to use the same specific company you used in Week Two! Use bullets or paragraphs/headings for each question!
     
     
     Recommend initiatives to support your objectives to improve the strategic plan.
     
     
     Identify ways to adapt to the changing business environment.
     
     
     Submit your assignment.

How can Airbnb ensure the ethical treatment of consumers?

Assignment Content

1. Read “Case 2: Airbnb in 2018” in your Connect textbook.
   
   
   In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.
   
   
   Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:
   • How can Airbnb ensure the ethical treatment of consumers?
   • Should there be a separate strategy for the international component of their business model?
   • Use bullets or paragraphs/headings for each question and minimum of 350+ words.!

What piece of legislation do you think has been most impactful in this realm and why?

There are various enacted statutes that address different aspects of cybersecurity. What piece of legislation do you think has been most impactful in this realm and why? Be sure to give the name of the statute, a brief description discuss its purpose and how it has impacted cybersecurity from a law perspective.

What is Strategy?

1) What is Strategy?

Video : 

2) Strategic Thinking 

Video: 

Please answer the below two questions after watching the above two YouTube videos with references. (All in 1 page)

Question 1: Define Strategic Management. What does this mean for your role in organizations?

Question 2: Why is strategic thinking important in any role you might enter into in an organization?

What are the key dimensions of the beer industry structure (Please complete Porter’s Five Forces Framework to identify the industry structure). 

Brooklyn Brewery, founded by Steve Hindy and Tom Potter in 1987, had grown exponentially from a neighborhood enterprise, brewing traditional lagers for local beer enthusiasts, to one of the top US craft beer producers. With success came an influx of competitors, both large and small. This case provides background on the company, the beer industry, and the emergence of the craft sector-and asks students to consider Brooklyn Brewery’s best strategy for future growth.

We will use this case to apply concepts learned this week. Please read the case in-depth 2-3 times and complete the following tasks:

1. Let’s identify the current Business Model of Brooklyn Brewery. In order to identify the business model, we will complete the Business Model Canvas Template provided below. The first page of the canvas provides definitions and explanation of what will go in each box. 

2. What are the key dimensions of the beer industry structure (Please complete Porter’s Five Forces Framework to identify the industry structure). 

3. What were the key structural obstacles faced by Hindy and Potter when they started BB (you must have identified these already with your Porter’s five force analysis)? 

4. How did Brooklyn Brewery overcome the beer industry’s structural obstacles? In what way did its approach lead to profit margins high (or higher) than those of Big Beer?

You’re not writing a paper. Please make sure all the questions or answer. The reading material is attach below as well as the Business Model Canvas.

Explain which punishment best serves the offender and society.

Selina Johnson, 21 years old, was arrested for possession of cocaine. This is her first drug offense, and she had no prior arrest record. Additionally, she was charged with fencing stolen property to make money to support her drug habit. The police had seized from Selina’s apartment exactly $3,000 of stolen jewelry and $1,200 of clothing that had been stolen from a local shopping mall. Selina was subsequently convicted on felony drug charges, as well as felony possession of stolen property. You are to be the judge deciding her sentence. Before rendering your decision, review the goals of crime control in chapter 2. Explain which punishment best serves the offender and society. Explain what sentence you want to give Selina and why. 

How might your preparation differ if you were presenting to the larger company, the board of directors of your company, or a group of shareholders at a large shareholder meeting?

Share one of the links to an Andy Bounds video you liked or found most interesting or compelling. Then respond to the following in a substantive post (3–4 paragraphs):

• How might you prepare for a presentation at work with people you work with every day on a project team? 
  • How might your preparation differ if you were presenting to the larger company, the board of directors of your company, or a group of shareholders at a large shareholder meeting?
• What tips did Andy Bounds share with you that changed the way you think about presentations? What did he affirm that you already knew?
• What value do you think the soft skill of being able to prepare and present PowerPoint slides to a project team brings to your career opportunities?
• Do you think it would be easier or more difficult to give a presentation during an online meeting, as opposed to an in-person meeting? Why?

Please respond substantively to at least one other post (1–2 paragraphs each post). Choose to respond to those who have few or no responses, as well as interesting conversations you want to join. Remember to get in early in the week for your initial post and then come back a few other times during the week for the best experience.

In your response to your classmate, consider the following (choose one or more):

• Watch one of the Andy Bounds videos that a classmate has posted. Compare it to the one you watched or one that you got off on a tangent with, and share your thoughts with your classmate on why they should also watch yours or why you liked theirs better.
• Comment on a classmate’s thoughts on doing presentations at work. What have you learned from what they said? Be specific and further the conversation with your comments.
• Respond to a classmate who finds public speaking difficult. Knowing we can’t allay someone’s fears of public speaking, what can we do to be supportive of someone whose work goes unrecognized because they don’t like to do presentations?

Select, apply and critique relevant marketing conceptual models and frameworks, in the appraisal and development of marketing strategies

1. Word Limits
   The word limit for this assessment is 2400 words.
    

This assessment has been designed to allow students the opportunity to explore the underlying importance and application of marketing strategy and implementation concepts to produce recommendations for selected organisations. 

“…positioning and segmentation are distinct parts of the strategy process and provide us with some extremely powerful tools; but ultimately they are linked by the central issue of focusing on satisfying customer’s needs in ways that are superior to competitors” (Hooley et al, 2017 p159)*. 

*Hooley et al (2017) Marketing Strategy & Competitive Positioning. 6th ed. Harlow Pearson. 

By reference to academic literature evaluate, and critique, the concepts of Segmentation, Targeting & Positioning (STP) including a consideration of implementation issues. 

1 

With supporting evidence, use appropriate examples from different industries (plural) to exemplify how different organisations (plural) have applied STP, to demonstrate your learning and application of this topic. 

Indicate how any company could apply the concepts around STP, making generic recommendations for best practice. 

You are required to produce a report that should have: 

• a sound theoretical and conceptual perspective, containing evidence of critical debate
  with reference to appropriate academic literature (at least 10 academic journal articles)
  30% of the marks
   
• sound examination of STP and its application in industry, with evidence, showing effective practical understanding 40% of the marks
   
• generic management recommendations 10% of the marks
   
• quality academic sources 10% of the marks
   
• Harvard referencing, report structure and presentation 10% of the marks
   

table of Contents 

1 Introduction 

2 Segmentation, Targeting and Positioning (STP) concept as a market strategy 

2.1 Use of the STP strategy in organisations 

2.2 Effectiveness of the STP strategy 

2.3 Weakness of the STP strategy 

3 Industry application of the STP strategy 

3.1  case study (UK Focus)

3.2 Case Study

4. Recommendation and Conclusion

Reference

1. Learning Outcomes
   On successful completion of this assessment, you will be able to:
   b) Select, apply and critique relevant marketing conceptual models and frameworks, in the appraisal and development of marketing strategies
   c) Select, apply and critique relevant marketing conceptual models and frameworks, in the appraisal of strategic implementation issues and development of proposed solutions
   f) Produce appropriate informed decisions and recommendations in the context of real-world situations
    

Sample of a literature Review Done.

Note: You should be doing at least 10 Journals on Segmentation, Targeting and Positioning.