Choose one element in the external social/cultural environment that impacts your chosen industry either favorably or unfavorably. Please describe this element in detail and if you believe this will be a long-term or short-term impact and if this poses an opportunity or a threat to your industry segment.

Choose one element in the external social/cultural environment that impacts your chosen industry either favorably or unfavorably. Please describe this element in detail and if you believe this will be a long-term or short-term impact and if this poses an opportunity or a threat to your industry segment.