Conduct a thorough SWOT Analysis based on industry and market information related to your brand’s product category (i.e. soft-drinks; toys; pet food; clothing/fashion; automotive; foods/snacks; other consumer goods)

• Create an original logo
  • The design of the logo must be truly original
  • The design must be purposeful in its use of symbolism, words, shapes, etc.
• Create an original name
• Discuss your Brand image and personality:
  • Purpose and justification for the proposed brand
  • Brand positioning statement
  • The emotional and functional benefits and value your brand promises
• Brand communication/promotion strategy
  • Proposed Promotional strategy for the brand
  • Purpose for the use of chosen media channels
  • Create and explain your original promotional media: photo, video, audio, digital, outdoor, etc. (at least 3!)
  • Promotional material (at least one of them being a JPEG image) must have subtle/subliminal/psychological cues and use of colors, shapes, images, words, sounds, angles, etc.; to trigger a desired
    • Artwork must be as original as possible
    • Photo-shopping is allowed, with limitations
    • You may outsource external help; if so, please give the individual(s) due credit for the artwork, footage, etc.
• Provide a written (APA-format)final report and present the results (PPT presentation)