Critically discuss the pros and cons of non-probability sampling techniques in relation to probability sampling techniques

McDonald’s recently launched 30 Days 30 Deals promotion in Australia. To kick off the promotion, McDonald’s started selling Big Macs for just $1 on November 1, 2021. The promotion will end on November 30, 2021. McDonald’s is keen to understand consumers’ responses to this marketing promotion. You, as a marketing research consultant hired by McDonald’s, are responsible for developing and conducting a marketing research project for this purpose. Applying the skills and knowledge gained in this course:

Q4. Critically discuss the pros and cons of non-probability sampling techniques in relation to probability sampling techniques. If you were to conduct a survey using face-to-face structured interviews to understand the consumers’ responses to this McDonald’s 30 Days 30 Deals promotion, please describe your sampling design process and properly justify your choices during the process. (Maximum 600 words. All included.)