Describe and explain foreign market entry strategy with justification for it

Task: Purdys chocolatier, a Canadian based family business, is growing to Mexico. Being a business consultant provide the following suggestions to the client(purdys)
1. Competitor Intelligence –
Profile of main competitors and their products
Competitors’ power and influence in the market
Competitors’ competitive advantage(s)
2. Recommendations and Action Plan –
Recommended market entry strategy with justification for it .(Franchising is not an option)
If you are suggesting any type of partnership, then provide examples of potential partners o Explain why
those partners would be interested in a partnership with this company