Describe any brand extensions or collaborations. For teams, this might include junior teams or academies. For athletes, it could be product endorsements or partnerships.Fan Engagement: How does the organization engage with its fan base?

ii. LeveragingExtensions & Collaborations: Describe any brand extensions or collaborations. For teams, this might include junior teams or academies. For athletes, it could be product endorsements or partnerships.Fan Engagement: How does the organization engage with its fan base? Consider social media strategies, fan events, community outreach, etc.Merchandising: Examine the type of merchandise available, its quality, and its relevance to the fan base.+1 Additional “Leveraging” characteristiciii. Identifying + MeasuringBrand Awareness: Analyze how well-known the brand is both within its primary audience and outside it.Fan Loyalty Metrics: Evaluate attendance statistics, membership or season ticket holder numbers, social media engagement, etc.Feedback Systems: Describe any systems the organization has in place to gather feedback from fans or stakeholders.+1 Additional “Identifying + Measuring” characteristic