Describe four qualitative forecasting techniques.  Then, explain why you agree or disagree with the following statement: Knowledge about consumer online purchase behavior is more likely to do is much more valuable than information regarding what customers plan or want to do.

Review the following learning objective from the text: Describe four qualitative forecasting techniques.  Then, explain why you agree or disagree with the following statement: Knowledge about consumer online purchase behavior is more likely to do is much more valuable than information regarding what customers plan or want to do.