Detailed Marketing Audit Paper

I need someone who’s a marketing major to edit and add my paper following the instructions below. So far I have wrote 10 pages. ( I will provide the file once we match ) ______________________________________________________Marketing AuditOverviewEach student will identify an offering (i.e. product, service, etc.) for completing a marketing audit on.Select an offering of interest, and one that has plenty of publicly available information for you to do yourresearch.DeliverableThe final submission will be a minimum 15-page business paper due. Questions (note: you have the flexibility to prepare your business paper in an order that you believe isappropriate)Page 3 of 111. Title Page – Your name, organization name, offering, date, course name and title, instructor2. Executive Summary3. Provide an overview of the organization and your offering:a. Privately – held or publicly traded; if publicly traded, what is the current stock price?b. Total Annual Sales – for both within the United States and outside the United Statesc. Headquarters Locationd. Number of employeese. History of the organizationf. Current CEOg. Company Vision Statement (answers the question “What do we want to become?”)h. Company Mission Statement (answers the question “What business are we in?”)i. Orientation of the organization – operations, sales, marketing or other orientation andj. What are the goals of the organization besides making a profit?k. Philanthropic and Community activity engagement, explaining why the organizationsupports this type of engagementl. Explain if this organization has any strategic brand alliances4. Looking forward the next five calendar years, explain what are the top 3 trends that will mostimpact (positively or negatively) your organization. Some trends may include:a. Agingb. Adolescent and children having a more active role in a purchasing decisionc. Customer demand for more differentiated productsd. Conveniencee. Authenticityf. Personalizationg. Privacy and Securityh. Personal Well-beingi. Rapid technological changej. Others…5. The offering selected. Explain in detail, the following for your offering:a. Application of the 5C’s framework (Company, Competitors, Collaborators, Customers andContext)b. Situation Analysisi. Internal environment – i.e. review of current objective, strategy and performance;availability of resources; organizational culture and structureii. External environment – i.e. current and potential customers; what do customersdo with the offering?; where do customers purchase the offering?; when docustomers purchase the offering?; why and how do customers select theoffering?; why do potential customers not purchase the offering?iii. Customer environment – i.e. competition; economic growth and stability;political trends; legal and regulatory issues; technological advancements; socio-cultural trendsc. SWOT analysis and diagramd. Current sales revenue – for both within the United States and outside the United Statese. The value propositionf. Develop a perceptual map for your offering using two appropriate dimensions for eachg. The type(s) of utility that your product provides to satisfy the customerh. Branding and positioningi. The target market segmentPage 4 of 11j. Use of demographic, geographic, psychographic or some other type of segmentation, orcombination thereofk. Explain the factors that may impact the consumer buying process for your offering (i.e.decision-making complexity, individual influences, social influences and/or situationalinfluences)l. Current Marketing strategy and tactics (price, distribution, promotion/advertising, product,selling (5Ps)); andi. What you believe to be most effective with the current strategy and tacticsii. What you would do differently to more effectively market the offeringm. Is the customer relationship more “transactional” or “long-term relationship based”?n. Where the offering is in its product lifecycleo. Expected changes in future demand patterns for the offeringp. Explain the price elasticity for this offeringq. Privacy, security or ethical concerns regarding your offering; If not, explain a potentialethical issue associated with the marketing and selling of this offeringr. Measures and metrics to determine whether the product has been successful, or nots. Write a SMART (Specific, Measurable, Actionable, Realistic, Time-Sensitive) objective foryour offering for the next calendar year or fiscal yeart. Explain a public relations scenario that could be detrimental to your offering. Explain aplan for how the organization would respond.