develop a literature review on competitive advantage and marketing, using EBSCO –Business Source Elite and sources from the last 10 years.

Assignment submission instructions
This assignment must be concluded no later than the last day of week 8 of the unit, at 11 PM, GMT (London
time zone). The Literature Review report must be uploaded onto Moodle, as a PDF file.
Goal of the assignment
Literature Review Report
• You are required to develop a literature review on competitive advantage and marketing, using EBSCO –
Business Source Elite and sources from the last 10 years.
• A thorough analysis of your findings should then follow.
• Following this, you will develop the final report, according to the assignment description. You must duly
consider the content of the unit.
You need to utilise sufficient breadth, depth and published information to enable you to produce a 1,500 words
report.
Assignment description
Below is the structure you should follow in your Literature review report.
Literature Review Report
Title Page – title of report, your full name

1. Introduction
2. Literature Review: Competitive Advantage & Marketing
   2.1. Competitive Advantage: What it is?
   2.2. Competitive Advantage and Marketing: What is the link?
   2.3. Competitive Advantage and Marketing: What should a marketing manager do to increase competitive
   advantage?
3. Conclusions
4. Bibliography
   Appendices (Additional information to support your report)