Discuss how the company develops, supports, manages and commercializes its innovations.

Written Report: Case Study of an Innovative Company (25%)
The objective is to produce a Written Report of a maximum length of 2500 words (including cover
page, reference page, and optional exhibits).
Local Organization
Identify a local or regional startup or new or established innovative venture. Each group will post on the
Discussion Board before end of week 3, the names of members and which organization they are
proposing to analyze so that we may avoid different groups analyzing the same organization. The
following SIX institutions are excluded from the list of potential selection: RTA, Fly Emirates, Etihad
Airlines, Etisalat, Du, and DEWA.
Sources of Information for case study
For the selected organization, you will access secondary sources such as the company web site,
company reports, newspaper articles and journal articles which you would supplement with primary
data collected through one or more personal communications (e.g., in person interview(s), phone
conversations, or email) with a representative of the organization familiar with the topics being
analyzed (i.e., the organization, its markets, and its innovation policies and strategies). Include the full
contact information for any representatives at the end of the report in the exhibits section and brief
summary of what was discussed.
Case Study
Based on the information collected, you will write a case study illustrating the strategies and policies
the organization has put in place to generate new ideas/concepts, select promising ones for
development, develop the concepts into prototypes, support, motivate, manage and commercialize its
innovations. In your report, you will link your observations with the theoretical concepts you learnt in
the course that are directly applicable to the case:

1. Types of innovation generated
2. Process of innovation
3. Theories of innovation
4. Sources of innovation
5. Value capture
6. Is the company pursuing Green Innovation?
7. Innovation policy and the extent it is aligned with national innovation policies
8. Does company undertake Innovation offshoring?
9. What type of IPR the company generates, and how does the company protects its IPR?
10. Funding of innovation at company level, and sources of funding
    You do NOT imperatively need to cover all bullet points above, but those that are specifically
    applicable to your selected organization and will enrich your case study. In your write-up, you will
    include practical real-life examples. Please reference all your sources using the Harvard system of
    referencing.
    Structure of Written Report
    As a general guide, your report should be structured into three broad sections as follows with a
    maximum total word length of 2500 words (remember to use headings and subheadings within the
    sections to make your report more readable).
11. Company Description and Market Analysis (approximately 15 % of word length)
    Name; web site; type of company; location(s); size in terms of employee numbers and turnover;
    types of products/services; management structure; market share; the market(s) it operates within
    and the major competitors. Does Innovation explicitly figure in the Vision/Mission/Objectives
    of the company/organization Does the company have a manager specifically designated for
    Innovation?
12. Innovation framework, policies and strategies (approximately 55% of word length)
    Identify at least one of the company’s innovative products or services (if useful provide
    diagrams/pictures in appendix).
    Explain what makes this company innovative.
    In your answer, link your observations in the company to the relevant theories you have learned
    about in this course (see bullet points in points 1-10 above) to illustrate how innovation is
    generated in the company/organization.
    Discuss how the company develops, supports, manages and commercializes its innovations.
    What types of business models are used? How does it generate innovations with strong or
    unique value propositions?
13. Recommendations (approximately 30% of word length)
    This is the most important section of your report.
    You will use Critical analysis:
    ▪ Discuss what you liked about the way the company is generating, developing,
    supporting, managing, and implementing the innovations.
    ▪ What suggestions can you make so that the company becomes even more innovative?
    ▪ Link your recommendations to your analysis and concepts you learned in the course.
    ▪ Also, briefly discuss the “lessons learned” that can be applied to other organizations (if
    we go to all the trouble to analyze these organizations, we want to be able to share with
    our colleagues in class what mistakes to avoid and what points they may be able to adapt
    to their own organizations in the future).