Discuss the concept of red ocean versus blue ocean and why adopting the latter might be a better strategy.

 I’m interested in your thoughts on hypercompetition. Discuss the concept of red ocean versus blue ocean and why adopting the latter might be a better strategy. Identify a business that is an example of eitherone which pursued a red ocean approach, or one that pursued a blue ocean strategy. Has their strategy been successful for them? Finally, discuss how the IS strategy might differ for each of these approaches.