Discuss the various concepts and techniques of opinion mining and the importance to transforming an organizations NLP framework.

Book: Introduction to Data Mining, in case neededAuthors: Pang-Ning Tan, Michael Steinbach, Anuj Karpatne, Vipin KumarPublisher: Addison-Wesley1. What were the results of the study?2. Note what opinion mining is and how it’s used in information retrieval.3. Discuss the various concepts and techniques of opinion mining and the importance to transforming an organizations NLP framework.Looking for 3+ pages (Excluding title, intro or reference pages) of contents in response and minimum 3 APA references.