discuss who the brand is targeting.

STORYTELLING IN MARKETING AND SALES – Assignment

Customer-centric Storytelling

Assignment Description:

Customer-centric brand storytelling has proven to be one of the most successful strategies when creating content. We have seen that great content marketing occurs when brands create narratives that put their customers at the heart of the story.

Answer the followings (minimum 350 words, combine 1 to 4)

1. Find 3 examples (provide screenshot or link) of customer-centric storytelling.

2. For each example, discuss who the brand is targeting.

3. For each example, discuss why the brand chose that particular story.

4. For each example, critique or evaluate the ad, and give at least 1 recommendation to make the message/story better.

Note: Write a minimum of 350 words for above 4 questions, conveying your own thoughts and views.