Do you think that Domino’s responded effectively to this social media crisis? Why or why not?

A few years ago, a Taco Bell employee posted a photo on Facebook of himself licking a bunch of tacos. Shortly after, a Burger King employee in Japan posted a photo on Instagram of himself lying on a pile of burger buns. Both pictures went viral and caused large media storms, and PR nightmares for the companies trying to protect their reputations. These viral moments point to a reality of today: employee’s behavior on social media can positively or negatively affect the way consumers perceive a brand. Dominos  In 2009, two Domino’s employees posted videos of themselves online performing unsanitary acts with customers’ food while on the job (You can find this with a Google search).  After the video went viral, the two employees were fired and ended up with felony charges for delivering prohibited foods. Domino’s faced a major public relations crisis as references to the video were in five of the 12 results on the first page of Google searches for “Domino’s,” and discussions about Domino’s were trending throughout Twitter. In just days Domino’s reputation had been damaged, as the company quickly learned the reach and power that social media has to turn an incident into a major crisis. Please read the article regarding this event.
Do you think that Domino’s responded effectively to this social media crisis? Why or why not? What would you have done differently based on the reading this week?