DU Crisis communication plan Pasta Amore Essay

Scenario You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the following mission: ?To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh, and filled with love.? The restaurant owner, Marco Moretti, created the new director of communications role after another local restaurant, Ella?s Salmon, experienced a crisis and was unprepared to handle it. Ella?s Salmon served contaminated food to its guests, which lead to an outbreak of salmonella. The restaurant?s lack of a clear crisis communication plan led to its eventual closure because customers no longer felt safe eating the food. Marco is worried that Pasta Amore would be equally unprepared to handle a similar crisis. While he is working with other departments to ensure food safety procedures are followed, he has tasked you with creating a thorough crisis communication plan to mitigate risks and unforeseen challenges as your first assignment in this new role.You will need to consider your customers, your employees, and the community as stakeholders when creating a crisis communication plan. Your customers and the community are likely concerned that they may get sick eating out at restaurants after the incident at Ella?s Salmon. They may also be wondering what will be done from a health perspective to prevent this from happening at Pasta Amore. Your employees are likely concerned about a similar crisis happening and maintaining their jobs if it does. Consider these and any other possible risks while creating your plan.When creating a crisis communication plan, there are many things to keep in mind, including audiences, messaging, and command centers. Some of your colleagues are confused about why Pasta Amore needs a crisis communication plan, so Marco has asked you to include an introduction that explains the importance of having a plan in place. Marco has also stressed the importance of understanding the vision and corporate philosophy of Pasta Amore as you create a crisis communication plan. Review this information in the image below.Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:Crisis Communication Plan You will create a crisis communication plan with an introduction and conclusion for Pasta Amore to prepare for the possibility of transmitting a foodborne illness to its diners. Your crisis communication plan must be 1,000 to 1,500 words in length. If you include references in your plan, cite any and all references appropriately.